Experience

everymum

• Ireland
• Online Audio and Video Media
• 1 - 100 Employee

• Journalist and Content Creator

  • Oct 2022 - Present



JOE.ie

• Ireland
• Online Audio and Video Media
• 1 - 100 Employee

• Lifestyle Journalist at HerFamily.ie and Her.ie

  • Jul 2015 - Sep 2022

  My role as content creator and lifestyle journalist with HerFamily.ie is varied and diverse, including (but not limited to) the following: Source, gather, investigate and break stories, both from news-gathering websites and also via contacts, press releases and other media. React to breaking news stories as they happen. Conduct interviews with experts, influencers, insiders and anyone else who has a story to tell. Create inspiring lifestyle content, always trying to bring our readers the latest trends and ideas for their wardrobes, homes and holidays, as well as news and content on wellness, beauty and, of course, parenting. Write features that engage, inform, entertain and educate our ever-growing amount of readers. Work closely with editor and multimedia team on ideas and development of the HerFamily brand and website going forward. Attend press events and keep on top of trends and industry news. Live reporting when covering a variety of events. Sub-edit and manage contributor copy. Manage and use different social media channels to reach current and potential readers, build brand loyalty, engage with influencers and create viral content. Deliver quality content in the most concise and accurate way. Show less



freelance editor/writer

• Book and Periodical Publishing
• 700 & Above Employee

• Content Writer

  • Jan 2014 - Jun 2017

  Pitched, researched and produced travel content for Norwegian Reward's website. Produced a variety of content for Coop Extra's consumer website, covering topics such as food, interiors and lifestyle. Pitched, researched and produced travel content for Norwegian Reward's website. Produced a variety of content for Coop Extra's consumer website, covering topics such as food, interiors and lifestyle.



Freelance

• Features and Online Journalist

  • Jan 2012 - Apr 2015

  On a freelance basis I pitched ideas, researched, wrioe and edited articles for many of the award-winning magazines and websites owned and published by Egmont Publishing in Norway. Among these were interior titles, fashion and women's interest magazines aimed at the "young woman" segment of the market, parenting magazines, as well as all the online platforms Egmont manages, including Foreldre.no, Elle and Kvinneguiden. The topics I most frequently covered for the above magazines and websites were fashion, beauty, health, weddings, parenting, interiors, career and travel. I manage a large list of contacts and regularly attend press-events, press-trips and keep up to date on international websites and online newspapers to ensure that I always have a finger on the pulse and can pitch and write stories that are current, trending and that readers will want to know about. I have a firm grasp on SEO and actively use social media to source ideas, promote stories and get new material and contacts. Show less



Story House Egmont NO

• Norway
• Media Production
• 100 - 200 Employee

• Journalist

  • Jan 2011 - Dec 2011

  As staff journalist in award-winning interior magazine Rom123, I would write and compile trend rapports for print in the magazine, produce interior features alongside a photographer and stylist, contribute ideas and suggestions at editorial meetings, research future content and features for the magazine, produce articles and content for Egmont's online platform Klikk.no, source and edit images and write photo-captions, as well as other day-to-day tasks involved in magazine journalism. As staff journalist in award-winning interior magazine Rom123, I would write and compile trend rapports for print in the magazine, produce interior features alongside a photographer and stylist, contribute ideas and suggestions at editorial meetings, research future content and features for the magazine, produce articles and content for Egmont's online platform Klikk.no, source and edit images and write photo-captions, as well as other day-to-day tasks involved in magazine journalism.



256 Content

• Ireland
• Advertising Services
• 1 - 100 Employee

• Content Writer

  • Apr 2007 - Sep 2009

  Content creation revolving around travel content/travel guides/hotel deals. My role is freelance based and involves researching, producing and editing content, as well as image sourcing, producing meta descriptions, ad copy, social media copy and more.

• Marketing Coordinator

  • May 2008 - Aug 2009

  My role as marketing coordinator at Dyflin Media was varied and vast. My tasks included: planning and executing all of the company’s marketing needs and campaigns for the variety of magazines they published such as House and Home, Confetti, Prudence and Renovate. I also assisted with the yearly audit, planned and organised a variety of readers’ events for the different magazines, such as a bridal event with Confetti magazine and Harvey Nichols and several movie-night pre-screenings for the readers of Prudence and Confetti magazine. I also organized and pulled together the hugely successful House and Home Student Design Awards together with the Crafts Council of Ireland. Show less

• Editorial Intern, Confetti magazine and website

  • Mar 2008 - May 2008

  In my internship with Dyflin Publications bridal title, Confetti, I would contribute to both the printed magazine as well as the Confetti website. My role included writing content for website, researching and writing features for the magazine, assist on photo-shoots, source images, attend press events, write photo-captions, attend editorial meetings and idea-workshops and other tasks involved in magazine production.