Experience

Workhouse Arts Center

• United States
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• Event Support

  • Apr 2022 - Present

  Lorton, Virginia, United States



AARP

• United States
• Non-profit Organizations
• 700 & Above Employee

• Senior Event Planner

  • Jun 2016 - Present

  Washington D.C. Metro Area

• Live Experiences Manager (Life Reimagined, an AARP subsidiary)

  • Dec 2014 - Jun 2016

  Washington, DC • Managed the production of Life Reimagined Institute’s annual Thought Leader Summit including creative design, vendor management, presentation design, guest hospitality, accommodations, special events, speaker management, budget tracking, and overall project management. • Supported overall product cycle with requirements reporting, working with the development and QA to implement, test, and deploy the digital platform, developing coach recruitment campaign, designing the on-boarding process… Show more • Managed the production of Life Reimagined Institute’s annual Thought Leader Summit including creative design, vendor management, presentation design, guest hospitality, accommodations, special events, speaker management, budget tracking, and overall project management. • Supported overall product cycle with requirements reporting, working with the development and QA to implement, test, and deploy the digital platform, developing coach recruitment campaign, designing the on-boarding process and training materials, as well as the development of training curriculum, and the on-going communication and coach relationship management to ensure overall positive customer experience and drive meaningful impact on a revenue goal of $250,000. • Established process for customer service management, dispute management, terms and conditions and customer surveys, to ensure overall positive customer experience and drive meaningful impact on a revenue goal of $250,000 between Q2-Q4. • Created training curriculum, user manuals, ad copy, website content, internal communication, and external marketing collateral.



Neustar, Inc.

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Events Manager, Corporate Communications

  • Mar 2011 - Dec 2014

  Sterling, VA and Washington, DC offices • Created, planned, and executed customized event solutions. Led content management, speaker recruitment, event production, and the creative process ranging from 50 to over 350 attendees with an over $2 million annual operating budget for company-wide meetings, annual customer events, annual Sales Kickoff Meetings, employee incentive programs, annual Technology Summit, trade show activation, Customer Advisory Council events and partner events. • Collaborated with and diplomatically managed… Show more • Created, planned, and executed customized event solutions. Led content management, speaker recruitment, event production, and the creative process ranging from 50 to over 350 attendees with an over $2 million annual operating budget for company-wide meetings, annual customer events, annual Sales Kickoff Meetings, employee incentive programs, annual Technology Summit, trade show activation, Customer Advisory Council events and partner events. • Collaborated with and diplomatically managed cross-functional teams including Sales, Sales Operations, HR, Finance, Technology, Procurement, Marketing Operations, Legal, Facilities, Creative Services, Analyst Relations, and Communications to produce events. • Managed all third party and vendor contracts and relationships as well as maintained community and industry relationships. • Responsible for managing relationships with national speaker bureaus to identify, procure and manage keynote speakers for high profile customer events, corporate events such as the annual Sales Kickoff and internal Speaker Series. Show less



Georgetown University

• United States
• Higher Education
• 700 & Above Employee

• Adjunct Professor

  • Jan 2011 - May 2011

  Washington, DC • Served as a co-professor for the “Sports Event Management and Facility Management” course (Course MPSM-720) within Georgetown University's Sports Industry Management graduate degree program covering topics including the development of revenue streams, event management, design and planning, operations and staff management. • Responsible for the administration, records and grade compilation of over thirty graduate students and served as an advisor for four Capstone student projects.



Greater Washington Sports Alliance

• Director, Events

  • Feb 2009 - Mar 2011

  Washington, DC • Oversaw the production of high-profile, large-scale sports, community, and special events. Led the management of volunteers, partnership development, and sponsor activation. Oversaw budget for all events totaling over 50,000 attendees and over $1M in annual operating budget. • Annual events included the National Health & Fitness Expo, SunTrust National Marathon Finish Line Festival, Tewaaraton Award, Fore Our Youth Golf Tournament, SneakerBall Gala, and the Anthem Great Pumpkin 5k… Show more • Oversaw the production of high-profile, large-scale sports, community, and special events. Led the management of volunteers, partnership development, and sponsor activation. Oversaw budget for all events totaling over 50,000 attendees and over $1M in annual operating budget. • Annual events included the National Health & Fitness Expo, SunTrust National Marathon Finish Line Festival, Tewaaraton Award, Fore Our Youth Golf Tournament, SneakerBall Gala, and the Anthem Great Pumpkin 5k • Collaborated on the strategic development of marketing and communications plans including the production of event websites, brochures, press releases, and newsletters. Designed and executed innovative PR and social media campaigns generating both national and local media coverage and publicity for fundraising, community, and sporting events. • Identified and secured event sponsors, managed sponsor activation, and oversaw host committees comprised of high-profile business leaders, government officials, local celebrities, and athletes. • Managed the organization’s volunteer and internship program. Supervised over 30 undergraduate and graduate interns in the areas of PR, community relations, event management, and business development/sponsorships. Responsible for volunteer recruitment, communications, training, and management of over 50 volunteers. Show less



Workhouse Arts Center

• United States
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• Event Sales and Operations Manager

  • Jun 2008 - Feb 2009

  Lorton, VA • Oversaw logistical planning, vendor negotiation, management, and staffing for all Foundation events including grand opening week activities, performances, fundraising events, and dedication events. • Developed marketing and communications plan including the creation of event marketing programs and production of the Workhouse Insider newsletter. • Created new revenue stream through facility rental sales, actively pursued new business by conducting community outreach and site visits, and… Show more • Oversaw logistical planning, vendor negotiation, management, and staffing for all Foundation events including grand opening week activities, performances, fundraising events, and dedication events. • Developed marketing and communications plan including the creation of event marketing programs and production of the Workhouse Insider newsletter. • Created new revenue stream through facility rental sales, actively pursued new business by conducting community outreach and site visits, and participated in industry trade shows. • Launched internship and volunteer programs including the creation of the internship experience, volunteer policies, and training materials while overseeing the recruitment efforts and training of all interns and approximately 60 volunteers. Show less



SiriusXM

• United States
• Entertainment Providers
• 700 & Above Employee

• Event Management Contractor

  • Jun 2008 - Jul 2008

  Washington, DC • Contracted by XM to coordinate signature client hospitality program for Major League Baseball All Star Week, including logistical planning, budget management, on-site execution and staff management. • Contracted by XM to manage client hospitality program for IndyCar Series Indy Challenge, including budget management, partner communications and on-site execution.

• Events and Hospitality

  • Aug 2004 - Jun 2008

  Washington, DC • Produced large-scale events including live programming, employee incentive programs, corporate, trade shows, sweepstakes fulfillment, partner activation and sales programs consisting of the negotiation of catering, hotel room bookings, audio-visual needs, staffing and overall logistical management with over $1million in annual operating budget. • Assisted with national marketing efforts for major programming and marketing partners such as Starbucks, Major League Baseball, New York… Show more • Produced large-scale events including live programming, employee incentive programs, corporate, trade shows, sweepstakes fulfillment, partner activation and sales programs consisting of the negotiation of catering, hotel room bookings, audio-visual needs, staffing and overall logistical management with over $1million in annual operating budget. • Assisted with national marketing efforts for major programming and marketing partners such as Starbucks, Major League Baseball, New York Yankees, National Hockey League, Washington Redskins, PGA Tour, IndyCar Series and NASCAR. • Responsible for booking and managing talent needs including musical artists and professional athletes. • Oversaw all elements for VIP client hospitality programs such as the Major League Baseball All Star Game, Indianapolis 500 and Daytona 500 which included hotel room block negotiation, site inspections, client gift production, ground transportation, private meet and greet sessions, catering and on-site management. • Coordinated and managed live remote broadcasts including logistical coordination, on-site supervision and production and coordination of on-air talent and special guests including musical artists and photo shoots for professional athletes such as Danica Patrick, Michael Andretti, Dario Franchitti, Mark Messier and Dale Earnhardt, Jr. • Responsible for the launch and management of on-line virtual box office to manage all company assets such as season tickets for 14 MLB teams, 12 NHL teams, all PGA Tour tournaments, all NASCAR and IndyCar races and four college conference football and basketball season tickets.



Student Advantage

• Marketing and Sales Contractor

  • Jul 2003 - Aug 2004

  Contracted to provide sales and marketing support for student membership program in the metro Washington, DC market. Personally accounted for 89% of revenue. Locally managed the launch of the Georgetown University GO Card Program, contracting partnerships with over 45 vendors for the initial school year.



Kaplan

• United States
• Education Administration Programs
• 700 & Above Employee

• Marketing Manager

  • May 2003 - Aug 2004

  Washington D.C. Metro Area • Identified strategic opportunities to promote growth, design and execute marketing plans for designated universities & communities and assist in defining overall strategic marketing and sales programs to support aggressive sales growth. Posted a 23% increase in sales growth from 2003. • Identified ideal target markets for services & products and aggressively initiated, developed and maintained a network of university partnerships within the Greater Washington higher education… Show more • Identified strategic opportunities to promote growth, design and execute marketing plans for designated universities & communities and assist in defining overall strategic marketing and sales programs to support aggressive sales growth. Posted a 23% increase in sales growth from 2003. • Identified ideal target markets for services & products and aggressively initiated, developed and maintained a network of university partnerships within the Greater Washington higher education market. • Responsible for the coordination of large-scale law, business and medical forums and managed all conference and community events. Increased attendance and qualified leads by 60% as compared to 2003. • Managed advertising budget and ad buys, updates to website content and created marketing collateral. Show less



Match

• United States
• Software Development
• 200 - 300 Employee

• Regional Event Manager

  • Jul 2003 - Jul 2004

  Washington D.C. Metro Area • Contracted by Match.com to conceptualize event programs and implement and manage three to four large-scale events per month catering to the singles market in the DC metro area, the fourth largest Match.com membership market and the most profitable market in the Southeast region. • Negotiated contract deals with media partners, distributors, national brands, publicity and promotions companies as well as restaurants and bars to co-sponsor, host and promote MatchLive.com events. •… Show more • Contracted by Match.com to conceptualize event programs and implement and manage three to four large-scale events per month catering to the singles market in the DC metro area, the fourth largest Match.com membership market and the most profitable market in the Southeast region. • Negotiated contract deals with media partners, distributors, national brands, publicity and promotions companies as well as restaurants and bars to co-sponsor, host and promote MatchLive.com events. • Managed event ticket sales, produced website content and designed layout for dc.matchlive.com website. Show less



Student Advantage

• Account Manager

  • Aug 1999 - Dec 2002

  Mid-Atlantic Region • Account management of commerce partnerships for university clients including Johns Hopkins University, American University, Virginia Commonwealth University, James Madison University and three others. • Responsible for new business development and growth of sales for university clients. Successfully negotiated contracts with 85% of targeted accounts. • Responsible for the maintenance and customer service for over 55 vendor accounts. • Responsible for updating client web sites… Show more • Account management of commerce partnerships for university clients including Johns Hopkins University, American University, Virginia Commonwealth University, James Madison University and three others. • Responsible for new business development and growth of sales for university clients. Successfully negotiated contracts with 85% of targeted accounts. • Responsible for the maintenance and customer service for over 55 vendor accounts. • Responsible for updating client web sites and managing databases. • Initiated and maintained university relationships with Student Activities departments and various student organizations in Mid-Atlantic region to set up marketing partnerships and fundraisers. • Conceived, executed and managed on and off-campus special events targeted to the college market. Show less



Octagon

• United States
• Advertising Services
• 700 & Above Employee

• Research Assistant

  • 1998 - 1999

  McLean, VA



Pittsburgh CLO

• United States
• Performing Arts
• 1 - 100 Employee

• Gene Kelly Awards Coordinator

  • Jan 1997 - Jun 1998

  Greater Pittsburgh Area • Managed all aspects of the 1997 and 1998 Gene Kelly Awards show including marketing support, event coordination and administrative duties. • Served as main point of contact for all parties involved with the Awards program including school administration, teachers and students from 30+ schools, 35 judges, and 20+ celebrity presenters. • Prepared and managed all aspects of special events and meetings including invitations, meeting notes, setup, etc. • Compiled official event… Show more • Managed all aspects of the 1997 and 1998 Gene Kelly Awards show including marketing support, event coordination and administrative duties. • Served as main point of contact for all parties involved with the Awards program including school administration, teachers and students from 30+ schools, 35 judges, and 20+ celebrity presenters. • Prepared and managed all aspects of special events and meetings including invitations, meeting notes, setup, etc. • Compiled official event program guide, wrote and distributed press releases and nomination announcements. • Management of performers, volunteers, award presenters and VIP guests backstage during Awards show. Show less