Experience

Discover.live, Inc.

• Cofounder & Chief Marketing Officer

  • Mar 2020 - Present

  Greater New York City Area DISCOVER LIVE is the pioneer of live, virtual travel. We have been delighting our customers and corporate business partners with personalized, curated travel experiences since 2017. Whether personal travel with friends and family, corporate team-building, client entertainment or virtual meetings, we transport you around the world for unforgettable travel experiences. As Co-founder and CMO, I'm responsible for all revenue generating processes and accountable for driving better integration… Show more DISCOVER LIVE is the pioneer of live, virtual travel. We have been delighting our customers and corporate business partners with personalized, curated travel experiences since 2017. Whether personal travel with friends and family, corporate team-building, client entertainment or virtual meetings, we transport you around the world for unforgettable travel experiences. As Co-founder and CMO, I'm responsible for all revenue generating processes and accountable for driving better integration and alignment between the sales, marketing, customer support, pricing and revenue management functions. I oversee general business strategy including the strategy for long-term, profitable, revenue generation. Show less



Chief

• Indonesia
• Consumer Services
• 1 - 100 Employee

• Founding Member

  • Mar 2019 - Present

  New York City Metropolitan Area Chief is a private network built to drive more women into positions of power and keep them there. I'm a founding member and launched a career transition group which has grown to over 3,000 members in less than two years. and supported members in finding new roles and launching businesses.



Bradshaw International

• Furniture and Home Furnishings Manufacturing
• 1 - 100 Employee

• Senior Vice President

  • 2017 - 2020

  Greater Boston Area Bradshaw Home is a privately owned housewares company based in Rancho Cucamonga, Calif., with family heritage dating back to 1905. The Company is a premier marketer of housewares and one of the largest kitchen and cleaning products suppliers in the U.S. Its family of brands includes: GoodCook®, T-Fal®, AirBake®, Bialetti, Emeril Lagasse, Betty Crocker®, Butler®, Evercare®, Mr. Clean®, Dawn®, Casabella®, CleanOnes®, Clorox®, Liquid-Plumr® and Black & Decker®. Responsible for long-term… Show more Bradshaw Home is a privately owned housewares company based in Rancho Cucamonga, Calif., with family heritage dating back to 1905. The Company is a premier marketer of housewares and one of the largest kitchen and cleaning products suppliers in the U.S. Its family of brands includes: GoodCook®, T-Fal®, AirBake®, Bialetti, Emeril Lagasse, Betty Crocker®, Butler®, Evercare®, Mr. Clean®, Dawn®, Casabella®, CleanOnes®, Clorox®, Liquid-Plumr® and Black & Decker®. Responsible for long-term strategy of profitable growth and channel expansion for this leading housewares company. Manage business unit P&L, brand strategy, marketing, e-commerce, new product development, creative design and engineering. Responsibility for 12 owned, licensed and private label brands. • Managed Spring 2020 launch of all-door Target in-line and end-cap program of groundbreaking new product focused on eco-conscious millennials, backed with a multi-million dollar digital marketing campaign. • Developed and executed brand strategy for recently acquired premium brand including; consumer segmentation & insights, digital marketing plan, website development and consumer-community management. • Owned relationships with two of the largest global CPG companies, Procter & Gamble and Clorox, through management of licensed brands. Responsibilities included quarterly reporting of the business to senior executives, growth planning and strategic execution. Show less



MKTG Advisors LLC

• Principal

  • 2015 - Nov 2017

  Greater New York City Area Founded advisory firm to provide consulting to private equity firms and consumer goods companies. Areas of focus include; Marketing Strategy, Brand Management, Portfolio Optimization and Sales Channel Development. Recent engagements: market analysis and pricing strategy for PE-backed, global luxury jewelry manufacturer; competitive analysis for global lifestyle brand; and wearable tech marketplace assessment for mid-cap private equity firm.



EB Brands

• Manufacturing
• 1 - 100 Employee

• President

  • 2013 - 2015

  Greater New York City Area $100M business engaged in the design, manufacture, supply, and marketing of fitness equipment, wearable technology and travel accessories. Hired by CEO and Board of Directors to lead strategic planning, innovation and transformation of Sports Division. Global P&L leadership for 11 internal, licensed and private label brands representing 63% of firms’ revenues. Drove brand evolution and growth with oversight of global licensed businesses, sales, marketing, e-commerce, new product… Show more $100M business engaged in the design, manufacture, supply, and marketing of fitness equipment, wearable technology and travel accessories. Hired by CEO and Board of Directors to lead strategic planning, innovation and transformation of Sports Division. Global P&L leadership for 11 internal, licensed and private label brands representing 63% of firms’ revenues. Drove brand evolution and growth with oversight of global licensed businesses, sales, marketing, e-commerce, new product development and supply chain. Reports in New York, Hong Kong and the UK. Managed broad range of retail channels including: Big box and regional sporting goods chains, department stores, mid-tier, mass, specialty, wholesale clubs and off-price. • Improved EBITDA margin from 7% to 12%. Rebalanced revenue stream away from declining products and grew profitable core business 20% in a challenging economic environment. Overhauled brand and product portfolio to support profitable expansion. • Secured new distribution across multiple channels; Delivered profitable growth with gross margin improvements of 18% overall. Developed new license partnerships projected to represent +50% of annual revenue. • Drove expansion of distribution in the U.S., Canada and the UK. Diversified customer base and opened new key accounts resulting in incremental revenue of +22%. Show less



Bulova Corporation

• Staffing and Recruiting
• 1 - 100 Employee

• Global Chief Marketing Officer

  • Apr 2012 - Nov 2013

  Greater New York City Area Privately held manufacturer of timepieces; premier subsidiary of $2.9B Citizen Holdings. Global responsibility for strategic vision and brand development. Led marketing, creative, merchandising, public relations, corporate communications, Bulova.com and ecommerce for licensed businesses and 5 distinct brands with $250M in revenue and a $41M marketing budget. Reported to CEO. • Initiated major Bulova rebranding effort. Created breakthrough global marketing campaign that supported… Show more Privately held manufacturer of timepieces; premier subsidiary of $2.9B Citizen Holdings. Global responsibility for strategic vision and brand development. Led marketing, creative, merchandising, public relations, corporate communications, Bulova.com and ecommerce for licensed businesses and 5 distinct brands with $250M in revenue and a $41M marketing budget. Reported to CEO. • Initiated major Bulova rebranding effort. Created breakthrough global marketing campaign that supported key account growth of 20% in first year. • Led relaunch of Caravelle to Caravelle New York redefining consumer target and brand-building strategy to gain fashion credibility and reach incremental consumer base through new, contemporary product. Opened new distribution for +43% in annual revenue. • Added four International Bulova subsidiaries over 18-month period. Expanded distributor base 115%. Grew International business 72%. • Led project with Citizen R&D to bring proprietary technology to Bulova brand creating a unique selling proposition. Expanded business into 8 new markets with new technology and marketing platform. Show less



Timex Group

• United States
• Manufacturing
• 700 & Above Employee

• General Manager and Senior Vice President, Fashion Brands

  • 2010 - 2012

  Greater New York City Area Privately-held, family-owned global producer of watches with $800M sales, 5000 employees, and manufacturing facilities in Europe and Asia. Brands include Timex, Guess, Ferragamo, Versace, and Nautica. Global P&L responsibility for $70M in sales. Developed long-term strategic direction for licensed brands. Oversaw marketing, sales, product design & development, planning, creative and ecommerce. Led team from the U.S., Hong Kong and Italy. • Increased overall sales 31% by… Show more Privately-held, family-owned global producer of watches with $800M sales, 5000 employees, and manufacturing facilities in Europe and Asia. Brands include Timex, Guess, Ferragamo, Versace, and Nautica. Global P&L responsibility for $70M in sales. Developed long-term strategic direction for licensed brands. Oversaw marketing, sales, product design & development, planning, creative and ecommerce. Led team from the U.S., Hong Kong and Italy. • Increased overall sales 31% by revitalizing brands through global brand management, marketing strategy, product development, worldwide distribution, licensor management and Far East sourcing. • Recreated Marc Ecko brand to address changing consumer. Opened new distribution and increased sales 40%. • Launched Nautica line extension which redefined brand into Fashion space and expanded distribution across new and existing retail partners. Increased global market share 15%. • Managed broad distribution through multiple retail channels including boutiques, specialty, department stores, mid-tier and mass within 34 countries and 50+ International distributors.

• Senior Vice President of Global Marketing and Product Management

  • 2008 - 2010

  Greater New York City Area Global responsibility for more than $340M in revenue and a $47M marketing budget with products sold in 72 countries. Led marketing, product design & development, merchandising, creative, ecommerce, Timex.com, purchasing and licensing. Reported to President. • Reinvigorated Timex brand through strategic global partnerships with J. Crew, New York Giants, ING NYC Marathon, influential retailer collaboration and integrated marketing campaigns. • Drove 32% revenue increase… Show more Global responsibility for more than $340M in revenue and a $47M marketing budget with products sold in 72 countries. Led marketing, product design & development, merchandising, creative, ecommerce, Timex.com, purchasing and licensing. Reported to President. • Reinvigorated Timex brand through strategic global partnerships with J. Crew, New York Giants, ING NYC Marathon, influential retailer collaboration and integrated marketing campaigns. • Drove 32% revenue increase, offsetting US retail consolidation by nearly tripling international business. Increased overall profitability 7%. Led development and re-launch of Timex.com and grew ecommerce business 4X prior year. • Led packaging initiative resulting in annualized savings of $1.1M and internalized watchstrap business bringing $1M in incremental revenue while maintaining operating expenses.

• General Manager and Senior Vice President, Luxury Brands

  • 2006 - 2008

  Greater New York City Area P&L responsibility for $30M luxury watch and jewelry business in North America and the Caribbean for Versace, Salvatore Ferragamo and Valentino brands. Strategically grew overall distribution 40% while doubling key-account distribution. Drove 36% revenue growth.



Jones New York

• Apparel & Fashion
• 700 & Above Employee

• President, Watch Division

  • Feb 2005 - Jul 2006

  Greater New York City Area P&L leadership for start-up within $5B fashion clothing and accessories brand. Led the development and execution of all business strategies to launch a multi-branded business within 10 months. Identified and secured Far East suppliers, developers and designers. Hired U.S. marketing team and trained existing U.S. jewelry sales team. Reported to CEO. Surpassed expected sell-in totals by 65%. Managed budget under 10% of plan.

• Vice President of Global Marketing and Product Management

  • 2002 - 2005

  Greater New York City Area Global responsibility for Timex Sports & Outdoor, Reebok and Timberland licensed business, with more than $200M in revenue and a $19M marketing budget. Responsible for company’s largest licensed brand, Timex Ironman and Consumer Electronics Products. Reported to CEO. Grew overall market share 18% and revenue $45M.

• Director of Global Marketing and Product Management

  • 2000 - 2002

  Greater New York City Area

• Brand Manager

  • 1999 - 2000

  Greater New York City Area



Reebok International LTD.

• United States
• 1 - 100 Employee

• Sales and Marketing Roles of Increasing Responsibility

  • 1990 - 1999

  Stoughton MA, Orlando FL and Atlanta GA Global Product Marketing Manager, Fitness Division (1997 –1999) Sales Representative, Footwear & Apparel Division (1995 –1997) Technical Representative/Field Service (1992 –1995) Coordinator, The Reebok Foundation (1990 – 1992)