Tricia Baker
Senior Vice President, Strategy & Impact at PACE Equity, LLC- Claim this Profile
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Bio
Paul Poblocki
In my business career, I've been fortunate to work with only a handful of people who have had the rare combination of creativity and a strong business acumen. They understand the detail yet see the big picture, but, more importantly, they have the unique skill of being able to create solutions that bridge the gap between them. These solutions create direction and profitability for an organization, which is why these people are highly valued by the organizations who employ them. Tricia is one of those people. She is an ethical leader who is not afraid of change. From day-to-day execution of marketing initiatives to overall marketing strategy development, she always showed herself to be a smart team player who recognizes how other people’s talents and expertise complement her own.
Kris Palen
Tricia is an enthusiastic, tech savvy marketing leader who delivers results leveraging strategic thinking, active collaboration, innovation, and execution excellence. She has been very successful in implementing strategic marketing plans to increase brand awareness, improve brand equity, and increase brand engagement, as Johnson Controls leads the building industry through digital transformation. Tricia’s passion for brand building, experience with implementing marketing strategy to deliver measurable results, and her commitment to building consensus makes her a wonderful partner on projects of all sizes. Her abundant good cheer and ability to look at difficult marketing problems with a fresh eye makes her my go-to for help getting over the hump when I’m stuck.
Paul Poblocki
In my business career, I've been fortunate to work with only a handful of people who have had the rare combination of creativity and a strong business acumen. They understand the detail yet see the big picture, but, more importantly, they have the unique skill of being able to create solutions that bridge the gap between them. These solutions create direction and profitability for an organization, which is why these people are highly valued by the organizations who employ them. Tricia is one of those people. She is an ethical leader who is not afraid of change. From day-to-day execution of marketing initiatives to overall marketing strategy development, she always showed herself to be a smart team player who recognizes how other people’s talents and expertise complement her own.
Kris Palen
Tricia is an enthusiastic, tech savvy marketing leader who delivers results leveraging strategic thinking, active collaboration, innovation, and execution excellence. She has been very successful in implementing strategic marketing plans to increase brand awareness, improve brand equity, and increase brand engagement, as Johnson Controls leads the building industry through digital transformation. Tricia’s passion for brand building, experience with implementing marketing strategy to deliver measurable results, and her commitment to building consensus makes her a wonderful partner on projects of all sizes. Her abundant good cheer and ability to look at difficult marketing problems with a fresh eye makes her my go-to for help getting over the hump when I’m stuck.
Paul Poblocki
In my business career, I've been fortunate to work with only a handful of people who have had the rare combination of creativity and a strong business acumen. They understand the detail yet see the big picture, but, more importantly, they have the unique skill of being able to create solutions that bridge the gap between them. These solutions create direction and profitability for an organization, which is why these people are highly valued by the organizations who employ them. Tricia is one of those people. She is an ethical leader who is not afraid of change. From day-to-day execution of marketing initiatives to overall marketing strategy development, she always showed herself to be a smart team player who recognizes how other people’s talents and expertise complement her own.
Kris Palen
Tricia is an enthusiastic, tech savvy marketing leader who delivers results leveraging strategic thinking, active collaboration, innovation, and execution excellence. She has been very successful in implementing strategic marketing plans to increase brand awareness, improve brand equity, and increase brand engagement, as Johnson Controls leads the building industry through digital transformation. Tricia’s passion for brand building, experience with implementing marketing strategy to deliver measurable results, and her commitment to building consensus makes her a wonderful partner on projects of all sizes. Her abundant good cheer and ability to look at difficult marketing problems with a fresh eye makes her my go-to for help getting over the hump when I’m stuck.
Paul Poblocki
In my business career, I've been fortunate to work with only a handful of people who have had the rare combination of creativity and a strong business acumen. They understand the detail yet see the big picture, but, more importantly, they have the unique skill of being able to create solutions that bridge the gap between them. These solutions create direction and profitability for an organization, which is why these people are highly valued by the organizations who employ them. Tricia is one of those people. She is an ethical leader who is not afraid of change. From day-to-day execution of marketing initiatives to overall marketing strategy development, she always showed herself to be a smart team player who recognizes how other people’s talents and expertise complement her own.
Kris Palen
Tricia is an enthusiastic, tech savvy marketing leader who delivers results leveraging strategic thinking, active collaboration, innovation, and execution excellence. She has been very successful in implementing strategic marketing plans to increase brand awareness, improve brand equity, and increase brand engagement, as Johnson Controls leads the building industry through digital transformation. Tricia’s passion for brand building, experience with implementing marketing strategy to deliver measurable results, and her commitment to building consensus makes her a wonderful partner on projects of all sizes. Her abundant good cheer and ability to look at difficult marketing problems with a fresh eye makes her my go-to for help getting over the hump when I’m stuck.
Credentials
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Designing and Implementing Big Data Analytics Solutions
Northwestern UniversityOct, 2018- Nov, 2024 -
Brand and Reputation
Tuck Executive Education at Dartmouth
Experience
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PACE Equity, LLC
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United States
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Financial Services
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1 - 100 Employee
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Senior Vice President, Strategy & Impact
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Nov 2021 - Present
Impacting building stock by financially rewarding developers who build green. Impacting building stock by financially rewarding developers who build green.
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Baker Creative / Consulting
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Milwaukee and Madison areas
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President
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Mar 2020 - Present
• Marketing and Business Development strategy and execution. • Expertise in customer engagement strategies through thought leadership, vertical marketing, and digital / social media marketing. • Content strategy for brand building, awareness expansion and improved sales results. • Marketing and Business Development strategy and execution. • Expertise in customer engagement strategies through thought leadership, vertical marketing, and digital / social media marketing. • Content strategy for brand building, awareness expansion and improved sales results.
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C.O.nxt
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United States
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Advertising Services
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1 - 100 Employee
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Board of Directors
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Sep 2019 - Present
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Marquette University
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United States
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Higher Education
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700 & Above Employee
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Adjunct Professor
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Jun 2020 - Jun 2021
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Johnson Controls
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Ireland
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Industrial Machinery Manufacturing
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700 & Above Employee
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Director, Strategic Marketing - Customer Engagement, Research & Digital Solutions
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Jan 2019 - Mar 2020
• Manage global capabilities serving all product and regional teams with expertise in customer engagement strategies for customer research, vertical marketing, website content, thought leadership, and customer events.• Create and manage vertical marketing campaigns including developing content and marketing strategy and executing to drive new sales.• Business marketing leader for Internet of Things and Artificial Intelligence product business. Develop and manage all marketing functions to support this fast growth, high profile business. Show less
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Director, Marketing Strategy, Customer Research & Insights
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Dec 2017 - Jan 2019
Provide integrated marketing consultation to build strong brand equity globally, improve marketing and sales results, and create competitive advantages. Engage business leaders and business product marketers with the development of an integrated marketing plan, expansion of marketing reach and depth to expand channels and customer influence, drive comprehensive launch efforts, and create strong and effective digital marketing strategies. Globally lead processes and strategies for product brand management, customer research and insights, and marketing strategy. This includes managing strategy and initiatives with a full understanding of customer personas, brand positioning, brand visual identity standards, digital applications, and ROI metric development and reporting to impact sales, profitability, brand equity, awareness and loyalty among target customers and consumers. Show less
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Director, Global Brand Strategy
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Sep 2014 - Dec 2017
Drive profitable growth and competitive advantages by leading all processes and strategies to build strong brand equity for key Building Efficiency brands globally. Define and manage brand architecture, objectives, strategy and initiatives with understanding of targets, brand position, and brand visual identity standards. Design and implement a comprehensive framework for brand management and governance. Lead annual brand planning process. Establish metrics for key brands; launch brand dashboards to measure performance and drive accountable results in brand activities. Show less
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Director of Marketing Strategy, Energy Solutions
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Jun 2009 - Sep 2014
Create and execute marketing programs to drive sales productivity and pipeline growth. Create programs that leverage big data to target successfully and uncover enriched data correlations. Analyze competitive landscape and develop strategies and education for differentiation. Calculate market opportunities for market team strategic planning and vertical market pursuit. Perform white space assessments, develop competitive education based on competitive intelligence programs and competitive proposal analysis. Team runs market planning workshops and lead generation programs leveraging a database of prospect accounts with enriched data, competitive intelligence, competitive and customer accounts. Drive integration and new programs with internal and cross-functional teams to cross-sell and leverage new technologies for improved go-to-market strategies.Lead Field Marketing Council made up of multi-business marketing team representatives with mission to build collaborative infrastructure and co-operative sales programs. Participate in field council 'think-tanks' and focus groups. Show less
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Senior Marketing Manager
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Oct 2005 - Jun 2009
Develop strategic plans to support business unit's aggressive growth goals. Create message to top management for internal plan acceptance. Once accepted, drive execution of plan integration into organization. Create messaging for sales strategies based on research and industry trends. Design web communication and customer commitment strategies to capitalize on key competitive market advantages. Create internal and external identity and education strategies. Write and present on energy efficiency, water conservation, and renewable energy topics. Show less
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Owner / Managing Director
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2001 - 2005
Full service marketing agency. Developed websites and materials for a variety of industries and audiences. Successfully managed client and supplier relationships by building long-term consultant role. Developed and executed tailored and connected marketing and brand plans with earned media, collateral, digital, lead generation, and other marketing initiatives. Working knowledge of HTML and scripting languages. Full service marketing agency. Developed websites and materials for a variety of industries and audiences. Successfully managed client and supplier relationships by building long-term consultant role. Developed and executed tailored and connected marketing and brand plans with earned media, collateral, digital, lead generation, and other marketing initiatives. Working knowledge of HTML and scripting languages.
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Director of Consumer Brands
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1996 - 2001
Managed all aspects of successful online retail vacation store selling 17 vacation travel brands such as Funjet Vacations, Southwest Airlines Vacations, United Vacations, Sheraton Vacations and Delta Vacations. Developed and managed strategic alliances with travel portals such as Travelocity and Expedia to provide exclusive vacation products in exchange for marketing opportunities. Provided products and created unique promotions to drive traffic during shoulder and off-peak seasons. Managed supplier relations and designed promotional opportunities for suppliers. Developed promotional packages for maximizing exposure and pull for online advertisers and cooperative advertisers. Responsible for annual marketing plans and budgets, including presentation for approval. Generated $1 million in new cooperative advertising revenue per year for online promotions. Developed promotions with partners such as Disney, MasterCard, Bahamas Tourism Office, and others. Show less
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Director of Marketing Services
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1993 - 1996
Managed internal creative department and production team. Assisted in development of unique retail brand identities. Managed relationship with external ad agency which included production of multiple full-color 60-page retail brochures, nationwide newspaper advertising, radio spots, TV, flyers and trade shows. Facilitated corporate newspaper contracts and printing contracts for $23 million marketing budget.Created national credit card relationship marketing program by developing unique offers in exchange for cooperative funding and opportunities to reach specific demographic targets in partner database.Developed original online strategy. Managed corporate email databases and strategy for consumer micro-marketing. Determined online brand identities, created websites for Funjet Vacations, United Vacations and all corporate ski products. Show less
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Marketing Development Manager
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1991 - 1993
Created and managed communication tools between internal marketing product teams and reservation sales staff. Introduced company Mission Statement. Developed and managed strategy for national sales accounts -- strategy that included developing exclusive offers, training preferred sales team, account team leadership, online analysis of marketing efforts. Analyzed and introduced favorable new marketing opportunities to product teams and contracting teams. Facilitated new opportunity introductions to corporation via education, development of new procedures/reporting, assignment of responsibilities. Show less
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Education
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Wisconsin School of Business
BBA, Finance, Investment, Banking, International Business, French -
Marquette University
MBA, Marketing, Information Systems -
IAU Institute for American Universities
French language, Economics, Art History
Community
