Tricia Jefferson
Head of Partnerships at BurnAlong- Claim this Profile
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Bio
Credentials
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Licenced/Registered Dietitian
-Sep, 2003- Nov, 2024 -
Registered Dietitian (RD) or Registered Dietitian Nutritionist (RDN)
Academy of Nutrition and DieteticsDec, 2004- Nov, 2024 -
Adult Weight Management Certification
Academy of Nutrition and Dietetics -
Certified Personal Fitness Trainer - Health Fitness Instructor (CPFT-)
American College of Sports Medicine -
Child Weight Management Certification
Academy of Nutrition and Dietetics -
Master Trainer: Diabetes Prevention Program
YMCA of the USA (National Resource Office) -
Multi-Team Leader
YMCA of the USA (National Resource Office)
Experience
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Burnalong
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United States
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Health, Wellness & Fitness
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1 - 100 Employee
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Head of Partnerships
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Oct 2021 - Present
•Lead the charge to rapidly scale the number of fitness, wellness, and health partners on BurnAlong-researching, prospecting, and creating vision/strategy for partnerships. •Work with the product team, regarding product enhancements and innovations that will help BurnAlong’s partners, clients & customers. • Utilize a cross-section of sales and marketing tactics, to build a referral network and develop channel relationships, locally and nationally. •Work closely with the marketing team to develop online and grass-roots approaches. •Manage partners on the platform, to maximize the benefit of BurnAlong for growing their own businesses. Show less
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YMCA of Delaware
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United States
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Non-profit Organizations
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200 - 300 Employee
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Senior Operations Director, Association Health Fitness & Sports
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Jul 2020 - Oct 2021
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Director, Program Development and Partnerships
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Mar 2018 - Jul 2020
• Scope of responsibility: up to ~$12-18 million revenue, 19-32 full-time staff, ~700-1100 part-time staff, 60 volunteers for 5 association wide departments and 17 major programs/services. • Under the direction of the VP/ COO, work directly with branch leadership to oversee & coordinate initiatives aligned to the strategic vision and priorities of the YMCA of Delaware, enhancing quality and growth within each business area: Health & Wellness (PT, SGT, Group Ex, Fitness Centers), Virtual Y, Sports/ Movement & Enrichment (Leagues, Skills Programs), Healthy Living-Evidenced Based Programs (DPP, LIVESTRONG at the YMCA, Weight Loss), Kids Zone/Youth Fitness.• Proactively identify partnerships for the YMCA of Delaware and ensuring success in the marketplace by aggressively identifying opportunities for service, scope and expansion.• Manage programs operations within established fiscal boundaries, ensuring member retention, quality programming and financial ROI.• Establish breakeven analysis, expectations, accountability processes, policies, and procedures.• Coordinate and oversee equipment purchasing cardio/strength for the association.• Serve as an organizational leader on the Executive Leadership Team (ELT) and manage special projects at the request of the VP/ COO. Show less
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YMCA of Delaware
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United States
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Non-profit Organizations
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200 - 300 Employee
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Director of Healthy Living and Strategic Partnerships
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Nov 2013 - 2018
• Serve as a key resource for the YMCA of Delaware regarding onboarding of statewide programs/activities related to healthy living.• Provide oversight to statewide healthy living programs.• Identify strategic corporate alliances for enhanced partnerships, including oversight of a statewide workplace health promotion program. • Develop departmental strategic plan in accordance with organizational priorities.• Maintain departmental standards for development, implementation, evaluation and reporting to YMCA of the USA national office. • Collects and monitors programmatic data in accordance to evidenced based standards.• Consults with corporate, healthcare, community and public health organizations for expansion of mission-based work, which includes and integrated health model and clinic to community referral systems. Show less
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Director of Healthy Living
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Jul 2011 - Nov 2013
• Oversee state wide, evidence-based, healthy living programs such as the YMCA’s Diabetes Prevention Program, Healthy Lifestyles Behavior Change Program, Healthy Weight and Your Child Program.• Oversee and grow a statewide workplace health promotion program, which includes corporate membership and worksite wellness with community organizations and businesses.• Leverage relationships with public health, physician and payer communities, as well as development of partnerships/collaborations with external organizations/ stakeholders.• Work with local health systems on meaningful collaborations around organizational strategic priorities, which focuses on integrated health and improved public health outcomes.• Develop strong clinic-to-community relationships to integrate YMCA Chronic Disease Prevention Programs into clinical systems and referral pathways.• Develop policies and procedure for all statewide health initiatives.• Hire and supervise Assistant Directors, Program Coordinators and Lifestyle Coaches• Analyze data to ensure it meets quality performance standards.• Coordinate grant efforts as well as fiscal management of grants received for specified programming, managing financial expenditures and budgets within the Healthy Living. Show less
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Education
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University of Delaware
Bachelor of Science - BS, Dietetics and Clinical Nutrition Services