Experience

MISSOURI CONSERVATION HERITAGE FOUNDATION

• United States
• 1 - 100 Employee

• Executive Director

  • Aug 2021 - Present

• Interim Executive Director (executive director retired June 30, 2021)

  • Aug 2018 - Aug 2021

  For the last 18 months, transitioning fro Director of Development and Social Media into Executive Director position through a robust, hands-on training program. Position entails all activities of a conservation foundation, from fundraising to administration. - Supervising four employees and 125 volunteers with a $350,000 operating budget in statewide programs, including Missouri National Archery in the Schools Program (MoNASP), the National Lewis & Clark Conservation Awards Celebration, service lines, Conservation Heritage license plates, grants, social media, branding and marketing.- Growing revenues from $400,000 to more than $2 million through giving campaigns and partnerships with companies such as Bass Pro Shops, Edward Jones and Orscheln Industries. - Re-engineering foundation’s fundraising approach during pandemic to exceed budget by 300%.- Managing over 125 accounts. - Collaborating with Departments of Conservation across the Midwest, and federal partners including, U.S. Fish and Wildlife Services, U.S. Army Corps of Engineers and USDA’s Natural Resources Conservation Service on partnership mitigation programs such as Stream Stewardship Trust Fund, conservation land banks and conservation easements. - Extensively assisting with international programs, utilizing experience gained with previous employer. Partnerships in Mexico and Central America focused on Monarch rehabilitation, Honduran birds, Motus receivers tracking migratory patterns and securing the naming rights of a newly discovered butterfly to purchase land for a nature preserve. - Growing from 3,000 to 14,000 donors by use of innovative branding and marketing strategies, including direct mail, social media and MailChimp email campaigns to industry partners and over 500,000 hunters, fishermen and conservationists.



St. James Winery and Public House Brewing Company

• Marketing Communications Manager

  • Jul 2016 - Jul 2018

  Supervised two employees and coordinated with multiple teams - finance, production, sales - to achieve goals. Developed and organized winery and brewery brand platforms to ensure consistent and cohesive brand communication.Established a targeted business-to-consumer integrated marketing communication strategy to grow awareness of the brands, specifically increasing beer sales by 8 percent, web traffic by 40 percent and social media engagement and followers by 45 percent. Implemented a customer relationship management program, which included developing a reward structure and overhauling the winery’s loyalty program to include brewery customers.Integral member of the brewery’s new product development team, which introduced a limited release beer line, and discovered and launched nine new beers in 2017. Helped brainstorm, establish, plan and promote nine new signature events in 2016-2017 that drew more than 5,000 new people to the campus. Engaged in internal communication efforts to keep employees of both brands aware of new initiatives, events and awards. Researched multiple customer relationship management programs to determine which software would be best to integrate with existing marketing tools and point of sale systems.



MorganMyers

• United States
• Advertising Services
• 1 - 100 Employee

• Account Manager (Counselor)

  • Jan 2005 - May 2016

  Managed budgets ranging from $10,000 to $500,000, including estimating costs and adhering to budgets for individual projects.Planned, implemented, executed and assisted with U.S. and global business-to-business product launches for Merck Animal Health, Pfizer Animal Health and Novartis Animal Health, including:o Leading brand positioning work. o Developing key messaging around brand position.o Strategic planning to roll out to markets for greatest acceptance.o Leading creative team to develop creative platforms for advertisements, public relations initiatives, trade shows and collateral materials.o Planning, writing, editing and proofing multiple tools to help sell products, including but not limited to digital detailers, direct mailers, emails, presentations, websites, videos and infographics.Engaged in public relations efforts to build awareness of initiatives and products for Merck Animal Health, Pfizer Animal Health, Novartis Animal Health, Case IH, Kruger Seed, Illinois Corn Marketing Board, Iowa Corn Growers Association and Iowa Soybean Association.Produced multiple successful digital marketing programs:o During the first year of launching an e-commerce site for Kruger Seed’s sales force, approximately 70 percent of seed orders were placed online, instead of on paper. o Developed a Seed Selector for Kruger Seed, allowing farmers to walk through a decision tree to determine the best seed for their fields. This tool was the most popular on their site with more than 5,000 visits per month. o An on-demand veterinarian presentation was created for Pfizer to inform audience about the latest disease and product information, with a participation rate of 31 percent (127 out of 411), and 96 percent of respondents saying they liked learning in this manner. Mentored and trained entry-level employees.



Missouri Farmers Union

• United States
• Public Relations and Communications Services

• Communications and Outreach Coordinator

  • Dec 2003 - Dec 2004

  Served as spokesperson while coordinating informational and public relations activities for MFU and MFU Family Farm Opportunity Center.Researched farm- and agriculture-related bills and represented MFU during state agriculture committee hearings. Designed, wrote, photographed and edited content for Family Farm Focus, MFU’s bimonthly newsletter.Maintained the Missouri Farmers Union website.Wrote news releases and compiled and designed information for brochures and legislative bulletins.



Missouri Biotechnology Association (MOBIO)

• United States
• Biotechnology
• 1 - 100 Employee

• Communications Specialist

  • Apr 2003 - Aug 2003

  Maintained membership and external media relationships to obtain news coverage.Wrote and edited news stories for association publications, newsletters and website.Drafted press releases and created event material and announcements. Maintained membership and external media relationships to obtain news coverage.Wrote and edited news stories for association publications, newsletters and website.Drafted press releases and created event material and announcements.