Trey Derrenbacker
Director of Marketing & Licensing at OPERATION HAT TRICK- Claim this Profile
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Topline Score
Bio
Brian White
There is no one on the planet you can count on more than Trey Derrenbacker. I have worked with Trey in many different capacities for the last decade and his ability to manage and contribute to major projects is unrivaled. If you have to rely on someone to deliver at critical times and with high quality work you better hope you have Trey on your team or he is with the organization you are working with. Some people are just born and wired to be able to manage thousands of transactions, requests, and processes with grace and aptitude- and Trey is at the top of the list. Trey is smart, fast thinking, and is committed to the highest level of customer service. After decades in a high octane business environment I can proudly recommend Trey as a team member any successful business would be lucky to have.
Dawn Eskins
I had the pleasure of working with Trey Derrenbacker at Old Dominion University last year. As an outside vendor/business owner with a unique product, I found him to be incredibly professional but also enthusiastically supportive of our role with the University. His guidance and creativity turned a (potentially challenging) situation into an exceedingly enjoyable one. Trey's uniquely dignified and genuine personality has earned him the highest respect from everyone in my company. I would recommend highly him in any venture he may choose to pursue.
Brian White
There is no one on the planet you can count on more than Trey Derrenbacker. I have worked with Trey in many different capacities for the last decade and his ability to manage and contribute to major projects is unrivaled. If you have to rely on someone to deliver at critical times and with high quality work you better hope you have Trey on your team or he is with the organization you are working with. Some people are just born and wired to be able to manage thousands of transactions, requests, and processes with grace and aptitude- and Trey is at the top of the list. Trey is smart, fast thinking, and is committed to the highest level of customer service. After decades in a high octane business environment I can proudly recommend Trey as a team member any successful business would be lucky to have.
Dawn Eskins
I had the pleasure of working with Trey Derrenbacker at Old Dominion University last year. As an outside vendor/business owner with a unique product, I found him to be incredibly professional but also enthusiastically supportive of our role with the University. His guidance and creativity turned a (potentially challenging) situation into an exceedingly enjoyable one. Trey's uniquely dignified and genuine personality has earned him the highest respect from everyone in my company. I would recommend highly him in any venture he may choose to pursue.
Brian White
There is no one on the planet you can count on more than Trey Derrenbacker. I have worked with Trey in many different capacities for the last decade and his ability to manage and contribute to major projects is unrivaled. If you have to rely on someone to deliver at critical times and with high quality work you better hope you have Trey on your team or he is with the organization you are working with. Some people are just born and wired to be able to manage thousands of transactions, requests, and processes with grace and aptitude- and Trey is at the top of the list. Trey is smart, fast thinking, and is committed to the highest level of customer service. After decades in a high octane business environment I can proudly recommend Trey as a team member any successful business would be lucky to have.
Dawn Eskins
I had the pleasure of working with Trey Derrenbacker at Old Dominion University last year. As an outside vendor/business owner with a unique product, I found him to be incredibly professional but also enthusiastically supportive of our role with the University. His guidance and creativity turned a (potentially challenging) situation into an exceedingly enjoyable one. Trey's uniquely dignified and genuine personality has earned him the highest respect from everyone in my company. I would recommend highly him in any venture he may choose to pursue.
Brian White
There is no one on the planet you can count on more than Trey Derrenbacker. I have worked with Trey in many different capacities for the last decade and his ability to manage and contribute to major projects is unrivaled. If you have to rely on someone to deliver at critical times and with high quality work you better hope you have Trey on your team or he is with the organization you are working with. Some people are just born and wired to be able to manage thousands of transactions, requests, and processes with grace and aptitude- and Trey is at the top of the list. Trey is smart, fast thinking, and is committed to the highest level of customer service. After decades in a high octane business environment I can proudly recommend Trey as a team member any successful business would be lucky to have.
Dawn Eskins
I had the pleasure of working with Trey Derrenbacker at Old Dominion University last year. As an outside vendor/business owner with a unique product, I found him to be incredibly professional but also enthusiastically supportive of our role with the University. His guidance and creativity turned a (potentially challenging) situation into an exceedingly enjoyable one. Trey's uniquely dignified and genuine personality has earned him the highest respect from everyone in my company. I would recommend highly him in any venture he may choose to pursue.
Experience
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OPERATION HAT TRICK
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United States
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Armed Forces
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1 - 100 Employee
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Director of Marketing & Licensing
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Jun 2021 - Present
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Director, Marketing & Outreach
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Apr 2019 - Present
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Outreach and New Business Director
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Sep 2018 - Present
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Outreach and New Business Director
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Sep 2018 - Present
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WME/IMG College Licensing
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Greater Atlanta Area
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Marketing Coordinator
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Sep 2013 - Aug 2018
Oversee the development and execution of local and national marketing campaigns. Guide communication and distribution of marketing materials to institutions and local, regional and national retailers for marketing campaigns. Track progress of marketing campaigns from ideation through execution and post program analysis to ensure deadlines and goals are met. Oversee the collection of performance data, images and other assets for use in marketing campaign recaps both for internal and external use. Effectively maximize social media outlets and other digital platforms to promote marketing campaigns designed to increase the sale of college merchandise. Coordination with internal graphic design team to ensure that creative needs and deadlines are met. Manage invoices and expenses associated with institution-specific local marketing funds. Assist with amassing research and other data across various consumer demographics. Stay up to date with trends related to consumer marketing across all platforms. Assist with the planning and execution of new logo launches. Assist in managing hot market opportunities. Assist in identifying new products and licensees and expanding the licensee base. Assist in coordinating retail development efforts to expand brand presence for clients. Oversee the marketing efforts of Operation Hat Trick, a non-profit organization that provides funding to organizations that help wounded service members. Other responsibilities as assigned.
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CarMax
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United States
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Retail
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700 & Above Employee
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Sales Consultant
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Jan 2013 - Sep 2013
Communicating product and company information to customers; interviewing customers to determine their needs and wants; presenting vehicles; taking test drives; running credit applications; processing transaction paperwork; supporting on-line customers via eSales office; following up with potential customers. Communicating product and company information to customers; interviewing customers to determine their needs and wants; presenting vehicles; taking test drives; running credit applications; processing transaction paperwork; supporting on-line customers via eSales office; following up with potential customers.
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Freelance Marketing Consultant
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Aug 2012 - Jan 2013
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Old Dominion University
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Higher Education
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700 & Above Employee
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Assistant Director of Licensing
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Apr 2006 - Aug 2012
Served as the chief liaison for brand and logo protection and management for vendors, licensees and retailers; initiating and maintaining contracts with University and retailers/vendors; final review and approval of artwork/designs proposals; web site maintenance; expansion efforts of licensing program through retailers, vendors and internal departments; monitored the use of trademarks and logos on all commercial products; logo protection and enforcement; maintained trademark renewals and issues; research of market trends and promotional ideas for expansion of ODU product line. Grew retail royalties over 100% from 2006 to 2012; approved over 2,500 product approvals for nationally recognized retailers and vendors; recognized as a Top Five spec proofer with Collegiate Licensing Company; created retail campaign selling over 1,000 originally-produced apparel items; established marketing and promotional program with over 160 brick & mortar and web-based retailers.
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In-House Marketing Manager
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Mar 2004 - Apr 2006
Managed all product samplings for East Coast and national grocery and retail chains; soliciting new brand awareness opportunities; hiring/training/recruiting/managing more than 300 product ambassadors; ensuring in-store communications/marketing tools/P.O.P. materials were created and in place; payroll processing; field and volunteer event coordinating; accounts payable; event planning and other duties as needed. Managed all product samplings for East Coast and national grocery and retail chains; soliciting new brand awareness opportunities; hiring/training/recruiting/managing more than 300 product ambassadors; ensuring in-store communications/marketing tools/P.O.P. materials were created and in place; payroll processing; field and volunteer event coordinating; accounts payable; event planning and other duties as needed.
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Consumer Affairs Representative
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Mar 2003 - Mar 2004
Fielded customer compliments/complaints/inquiries; entered customer statements into database; awarded store associates through our company-based merit system; processed gift certificate orders and non-profit organization donation requests; additional duties as requested. Fielded customer compliments/complaints/inquiries; entered customer statements into database; awarded store associates through our company-based merit system; processed gift certificate orders and non-profit organization donation requests; additional duties as requested.
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Education
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1996 - 2000
Old Dominion University
B.S, Communication (Public Relations) -
1992 - 1996
Granby High School
General Diploma
Community
