Experience

The Dept.

• Advertising Services

• Partner and Strategist

  • Nov 2011 - Present

  “We create strong & engaging experiences that strengthen the relationships between brands &the people who matter most to them – their staff & customers.” We do this by providing business, marketing, sales & communication support to clients who want access to strategic marketing thinking that impacts the bottom line! Or else need support developing integrated marketing strategies that build long-term & sustainable solutions. How do we do it? Smart Marketing is the symphony of many parts! We look at your company, category, competition & customers to develop your positioning, message & contact and engagement strategies. We also make sure you’re clear on your vision & values and we understand the financial, cultural & wider business issues that affect your business. We might use our Business Marketing Audit - a proprietary, web-enabled diagnostic tool that examines a business from a strategic marketing perspective to generate a deep understanding of the challenges & opportunities for growth. We benchmark what you're doing to reveal gaps & highlight areas of challenge & opportunity. We then develop appropriate strategies for implementation: Review Business Strategy. We help provide a reality check of current processes & activities & identify actions needed to achieve business & marketing goals. Develop Marketing Approach. Based on customer insight we create plans to drive results. We help execute, measure then optimise the strategy. Sales Process. Review what you need to do to close deals, develop CRM & Relationship Marketing Strategies to attract the right prospects, & convert them into paying customers. Effective Communication. We work with to develop integrated communication strategies to ensure you reach the right customers, effectively. We provide innovative ideas, leadership & additional capacity when it is needed – on a contract basis or as required; for one off projects or on a continuous basis. Contact me on 021 744077 for more information. Show less



Big Wave Consulting

• United States
• Oil and Gas

• Director

  • Aug 2007 - 2012

  Business development, retail, sales and marketing consultant to a variety of clients including Black Owl Technologies (developed launch strategy for company and sold concept to key market sectors); Selector Group (strategic, relationship marketing and communications review, including working with universities to enable them to provide access to CareerStep (an online psychometric assessment tool); TimberTECH, (reviewing the marketing, sales and franchise strategy); Azzura Corporation (Providing marketing and communications consulting); Charity Art Space (concept development of online e-commerce and charity portal including launch and communications strategy for a group of participating NGO’s. Responsible for launch and implementation, dealing with clients and partners and determining direction, policy and strategy). Also working with a number of New Zealand clients developing export strategies. Show less



Robbins Brandt Richter

• CEO and Director

  • Jan 1996 - Aug 2007

  Integrated relationship marketing agency, with strong data, CRM and internet capabilities. Helped build business from a small boutique agency into one of the largest independent agencies in the country. Integrated relationship marketing agency, with strong data, CRM and internet capabilities. Helped build business from a small boutique agency into one of the largest independent agencies in the country.



O&M Direct

• Spain

• Managing Director

  • Feb 1983 - Dec 1995

  Joined as a junior client service finally becoming MD. Developed into a highly successful direct and relationship marketing agency. Joined as a junior client service finally becoming MD. Developed into a highly successful direct and relationship marketing agency.