Trevor Lane
Head of International at The Merlin Partnership Ltd- Claim this Profile
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Bio
Orlando Zentilli
I had the pleasure of working and reporting to Trevor at JDE and I highlight his ability to build and manage teams of many nationalities, keep the team motivated even in difficult times and always supporting to deliver the best of oneself. He is an inspiring leader who brings out the best in you to always deliver results
Jonathan Ratcliff MISM
An entrepreneur. That's how I would describe Trevor. He sees opportunities and then goes for them once he has scoped out the details. When I first came across him he was a Training Manager at Carlsberg but he developed into a great account handler, salesperson and all round Commercial Director. Quality.
Orlando Zentilli
I had the pleasure of working and reporting to Trevor at JDE and I highlight his ability to build and manage teams of many nationalities, keep the team motivated even in difficult times and always supporting to deliver the best of oneself. He is an inspiring leader who brings out the best in you to always deliver results
Jonathan Ratcliff MISM
An entrepreneur. That's how I would describe Trevor. He sees opportunities and then goes for them once he has scoped out the details. When I first came across him he was a Training Manager at Carlsberg but he developed into a great account handler, salesperson and all round Commercial Director. Quality.
Orlando Zentilli
I had the pleasure of working and reporting to Trevor at JDE and I highlight his ability to build and manage teams of many nationalities, keep the team motivated even in difficult times and always supporting to deliver the best of oneself. He is an inspiring leader who brings out the best in you to always deliver results
Jonathan Ratcliff MISM
An entrepreneur. That's how I would describe Trevor. He sees opportunities and then goes for them once he has scoped out the details. When I first came across him he was a Training Manager at Carlsberg but he developed into a great account handler, salesperson and all round Commercial Director. Quality.
Orlando Zentilli
I had the pleasure of working and reporting to Trevor at JDE and I highlight his ability to build and manage teams of many nationalities, keep the team motivated even in difficult times and always supporting to deliver the best of oneself. He is an inspiring leader who brings out the best in you to always deliver results
Jonathan Ratcliff MISM
An entrepreneur. That's how I would describe Trevor. He sees opportunities and then goes for them once he has scoped out the details. When I first came across him he was a Training Manager at Carlsberg but he developed into a great account handler, salesperson and all round Commercial Director. Quality.
Experience
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The Merlin Partnership Ltd
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United Kingdom
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Retail Apparel and Fashion
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1 - 100 Employee
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Head of International
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Jan 2023 - Present
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London South Bank University
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United Kingdom
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Higher Education
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700 & Above Employee
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Associate Lecturer
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Nov 2021 - Present
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SoftServe Business Systems
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Ukraine
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IT Services and IT Consulting
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200 - 300 Employee
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Business Development Director
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Mar 2021 - Present
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JDE
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Netherlands
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Food and Beverage Services
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700 & Above Employee
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Global Business Development Director
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Oct 2016 - Feb 2021
Lead dedicated new business teams in multiple locations in developing new categories, channels and markets. Established strong and lasting relationships with third party distributors.Multi-cultural talent recruitment and development are key aspects of the role to ensure the team had the skill set and understanding to meet the challenges of new markets and categories head on.
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Global Retail Export Manager
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Jul 2015 - Sep 2016
Integrate the post merger international business of DE Master Blenders and Mondelez Coffee. Set up the Export and New Business Teams and develop & implement best practice.Moved the focus to developing international branded business with in market support and investment and the subsequent profit growth and turnover that this delivered.
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Retail Export Manager
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Jul 2013 - Jun 2015
Set up the first Retail Export Team in the company and develop the skills required to manage brands on an international scale. Dealt with significant currency crisis in Russia and South Africa, whilst still growing the business.
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Business Manager UK Retail
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Jan 2012 - Jun 2013
Re-establish strong relationships with ASDA and expand into additional coffee categories.Manage the UK businesses Convenience Channel via a third party distributor and expanded the range in the channel.
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Peelable Posters Ltd
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Entertainment
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Business Owner
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May 2010 - Dec 2011
Invented, Trade Marked and brought to the market the Peelable Poster product, requiring no pins, tack or tape. Used third party suppliers to fulfil orders directly from the company website. Invented, Trade Marked and brought to the market the Peelable Poster product, requiring no pins, tack or tape. Used third party suppliers to fulfil orders directly from the company website.
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Business Owner
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Oct 2006 - Apr 2010
Set up and marketed a bespoke sales training and international business development company. Specialised in developing sales skills and international business best practice around distributor management and new market entry. Set up and marketed a bespoke sales training and international business development company. Specialised in developing sales skills and international business best practice around distributor management and new market entry.
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Speedo International Ltd
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United Kingdom
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Sporting Goods Manufacturing
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1 - 100 Employee
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Head of International Key Accounts & Distributors
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Sep 2001 - Sep 2006
Set up a team to manage all the key international key accounts and core distributors. Set up a team to manage all the key international key accounts and core distributors.
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Carlsberg Group
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Denmark
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Food and Beverage Services
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700 & Above Employee
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Senior National Account Manager
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Jan 1998 - Aug 2001
Managed both branded and own label product and successfully changed the mix to favour branded goods without reducing volume. Delivered the first BOGOF into the beer category in the grocery channel.
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National Sales Training Manager
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Jul 1996 - Dec 1997
Given the task to modernise an established sales force with new technology and ways of working. Recruited and managed a team of 5 sales trainers and 2 IT trainers. Responsible for training over 200 Field Sales people & KAM’s.
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GM Sales New Business
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May 1995 - Jun 1996
Managed two new business teams to take advantage of changes in the beer industry.
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Various roles-Graduate Trainee; Field Salesman; Promotions Manager; Sales Manager; Marketing Manager
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Sep 1986 - Apr 1995
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Education
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London South Bank University
BA (Hons), Business Studies
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