Trevor Eyden
Account Strategist at Blackboard- Claim this Profile
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Bio
Credentials
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Professional in Human Resources (PHR®)
HR Certification Institute - HRCIDec, 2014- Nov, 2024 -
SHRM-CP
SHRMFeb, 2015- Nov, 2024
Experience
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Blackboard
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United States
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IT Services and IT Consulting
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100 - 200 Employee
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Account Strategist
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Apr 2021 - Present
Blackboard OPX
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Colorado State University Online
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United States
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Higher Education
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1 - 100 Employee
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Manager of Recruitment and Enrollment
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Nov 2015 - Apr 2021
• Led recruitment team to double-digit enrollment growth every year since 2015. • Leveraging Salesforce, implemented new workflow and task management processes and created revised call flow and email expectations, which has led to a significant increase in application completion. Completion rates increased by 17% for all undergraduate programs and 14% for graduate programs. • In 2015, changed our recruitment strategy to an inbound sales approach, focusing on and listening to individual customers and putting their needs first. Created new recruitment funnel in Salesforce and built new sales processes.• Increased outbound sales calls by changing sales model from reactive sales to proactive sales. Built out first iteration of CSU Online’s lead conversion team, creating a bridge between sales and marketing and improving our overall lead conversion by 57%. • Member of Salesforce Implementation and Leadership teams. Tasked with identifying key needs, priorities, and solutions within Salesforce and developing customizations to support a variety of users.• Worked with the Office of Admissions to create new application deadlines to better meet the needs of the online student population. This action resulted in a 56% increase in undergraduate applications. • Developed imperative relationships with key stakeholders and constituents, including establishing an agreement with CSU’s admission office to make CSU Online transfer evaluations a priority. The partnership has reduced student wait times on official transfer evaluations from thirty business days to seven or fewer day, thereby increasing CSU Online’s admission to enrollment rate as well as overall student retention. • Represent CSU Online at student success conferences, University trainings, networking events, and recruitment functions. Delivered presentations for key stakeholders and VP-level leadership
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Manager of Student Engagement
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Apr 2013 - Nov 2015
• Search Chair and Search Committee member. Identify, recruit, evaluate, and recommend candidates to fill open positions at Colorado State University. Review all resumes and conduct phone and in-person interviews, and work with the Office of Equal Opportunity (OEO) to ensure all regulations are followed.• Oversee administration and advancement of the employees’ performance planning and evaluation process. Ensure that CSU Online is integrated with CSU systems and policies.• Develop and implement personnel policies and procedures unit and division wide. Prepare and maintain employee handbook.• Manage leave policy and practices and ensure accurate reporting in Oracle.• Lead new hire orientation. Introduce new employees to the organization and our mission, vision, culture, policies, etc. • Conduct exit interviews and provide feedback to the organization on ways to improve overall employee satisfaction. • Manage the growth of engagement initiatives including supervision of staff and student workers dedicated to those activities.• Team Lead for Undergraduate programs. Ambassador and liaison between Director of Recruitment and Retention (R&R) and Undergraduate team. Lead weekly team meetings and communicate Director’s objectives, discuss challenges, resolve and remove bottlenecks in daily work objectives, and provide overall temperature check of the team. • Build long-lasting, positive relationships with potential and current students. Assist students in establishing educational and professional goals; explain the benefits and objectives of CSU Online and Colorado State University in order to ensure our programs are the best fit for their long-term objectives. • Member of the CSU Online Communication Strategies Committee. Create, review, and revise all outgoing communication from CSU Online to ensure consistent brand messaging.
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Progressive Insurance
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United States
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Insurance
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700 & Above Employee
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Claims Adjuster
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Oct 2007 - Mar 2013
• Led CSU recruitment team, attending career fairs, interviewing employment candidates, and increasing brand awareness. Recruited new hires for company, facilitated candidate selection, completed behavior interviews, and presented job offers.• Partnered with Human Resource Manager to review and analyze yearly employee satisfaction surveys, addressing issues such as turnover, compensation, and work environment. Compiled and presented results across all major demographics including job title, tenure, age, etc. • Identified creative strategies to attract talent. Assisted in implementing minority-focused recruiting day at CSU in collaboration with Spanish club, El Centro. Developed mock interviews to encourage diverse candidates’ application. Initiated and enhanced company relationship with university and served as point of contact for business areas at target school.• Collaborated with Human Resources to roll out Progressive’s Career Development Resource, a web page assisting current employees in finding opportunities and further training. Resolved ongoing problem of employees feeling “stuck.”• Set state record for most consecutive perfect scores on customer satisfaction surveys, earning praise from claimants such as: “I am going to change my service to Progressive as a result of Trevor Eyden’s excellent service. Progressive is very lucky to have Trevor as an employee representing the company.”• Improved work environment and employee morale as member of Work Environment Task Force, including heading team-building events, such as fundraisers for needy families and company lead events. • Created and implemented a peer recognition program as a way for employees to thank and acknowledge fellow co-workers for going “above and beyond.”
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Majors & Nationals Advertising Consultant
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Jan 2007 - Oct 2007
• Sold advertising to new and 50+ existing accounts in Greeley territory. Negotiated contracts. Worked with clients to understand needs, brainstorm creative and practical advertising strategies and campaigns, and resolve problems. Collaborated with graphic designers to create covers and layouts. Reviewed ad proofs and secured client approval by deadline.• Promoted within three months to largest territory, representing $1.5M in annual sales, earning praise from management for initiative as well as ability to learn accounts and products quickly.• Grew territory sales 31%, increasing orders by employing consultative sales techniques to assist customers with strategic planning, analyzing market trends, and responding to their customers’ needs.• Consistently exceeded monthly sales goals of $120-150K through ability to develop strong rapport and trust with customers.• Negotiated 25% increase in sales on largest account, identifying strategic opportunity and preparing presentation package to successfully persuade client to purchase additional product.• Activated two unhappy former customers and secured $110K in annual sales, retaining clients despite production errors through outstanding customer service and conflict resolution skills.
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Education
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2011 - 2013
Colorado State University-Global Campus
M.S. Management, 3.8 -
2002 - 2005
Colorado State University
Bachelor's, Liberal Arts, History
Community
