Experience

SkiBig3

• Canada
• Leisure, Travel & Tourism
• 1 - 100 Employee

• E-Commerce Manager

  • Aug 2021 - Present



Pursuit Collection

• United States
• Hospitality
• 400 - 500 Employee

• Channel Marketing Manager

  • Jan 2020 - Present

  Responsible for the inception and launch of the Pursuit Partner Program, providing joint marketing services to and strategic collaboration with clients who collectively drive over $70M in annual sales. Performs needs assessments for sales tools with close communication with Sales team to create and manage project plans within marketing organization. Manages budget of $405K to maximize impact of all channel marketing initiatives across Pursuit. Maintains data integrity of Salesforce CRM platform with over 11K unique accounts and 15K unique contacts.Provides regular weekly updates to greater sales & marketing teams on project statuses, key timelines, apparent issues and any other pertinent information.

• Sales & Marketing Analyst

  • Mar 2015 - Jan 2020

  •Conducted competitive analysis on rivaling hotels and attractions reviewing rates, seasonality, promotions and operations. Used this analysis to make recommendations to the Sales team on how to best position our products against competitors•Performed analysis of Pursuit's various acquisition targets to determine and develop revenue assumptions, synergies, partnership opportunities, tactics and strategies •Created and continuously innovated reporting for sales by accounts and product lines allowing the sales team to quickly gauge performance of each individual client and quickly react to any positive or negative trends•Administered Salesforce CRM software across the organization including development of user interface, reports and reporting standards, data migration, product listings, training, training materials, and best practices for all members of the Pursuit Sales team



2015 MBA Games

• VP Logistics - Transportation & Volunteers

  • Apr 2014 - Jan 2015

  • Contributed to the overall planning of the 2015 MBA Games; a 4 day event held in Hamilton that hosted nearly 1,000 student participants and volunteers from 23 Business Schools across Canada.• Created schedules to transport competitors between Hamilton and Pearson Airport ensuring maximum utilization rates per shuttle and minimal lag time for travellers.• Established contact and communication with student representatives from over 20 MBA schools across Canada.• Recruited, selected and trained a volunteer staff of 100 to aid with academic, athletic and spirit building events throughout the course of the 2015 MBA Games.• Created a detailed schedule for volunteer personnel ensuring that all stations over the course of the weekend were sufficiently manned while allowing all volunteers proper time to eat and rest during the course of the weekend.• Planned transportation for all 800 plus participants to travel between various venues in Hamilton and Burlington throughout the 3 day event.



Ford Motor Company

• United States
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Consumer Insights Analyst

  • Apr 2014 - Sep 2014

  • Created recommendations for the Ford Dealers Association digital branding strategies by analyzing survey data through MTAB database management software.• Prepared high level takeaways and insights from the 100+ page Brand Equity and Awareness Tracking (BEAT) quarterly reports for review by the CEO of Ford Canada and the President of the Ford Motor Company North American Division.• Forecasted consumer opinion metrics and created targets for each of Ford's key nameplate brands in Canada as well as the overall brand itself to create targets for product marketing and marketing communications through to 2018.• Restructured the J.D. Power & Associates Power of Information Reports by analyzing sales data and BEAT metrics to ensure that each vehicle line report contained the most relevant competitive set.• Assessed research proposals from several vendors for Ford's marketing research initiatives and selected vendors based on the needs of Ford of Canada while maintaining a zero deficit marketing research budget.• Reviewed and created executive summaries of several syndicated and on demand studies for the Canadian Automobile Industry with detailed insights and additional analysis. • Audited Ford of Canada's Control Foundations and Fixed Marketing records to ensure compliance with Sarbane-Oxley standards.



Xerox

• Marketing Specialist

  • Sep 2013 - Dec 2013

  • Arranged a series of sales campaigns to be used during the 2014 fiscal year for external agencies use to increase customer traffic and sales of Xerox copiers and Xerox printing services. • Performed industry analysis by reviewing market trends over the past five years, making future projections relating to which Xerox products had the highest sales potentials across Xerox's ten active categories; analysis used by senior management in strategic direction decisions. • Tracked and reported sales data for individual Xerox sales representatives nationwide as part of incentive program; performed audits to ensure all revenues were accurately reported. • Conducted competitive pricing and market share analysis of the office printing industry in Canada; shared results with management on categories to pursue and withdraw from.• Performed profit analysis of eight market segments across four Canadian market centres to determine which segments are most profitable and generate the highest margins.



DeGroote MBA Bound

• Co-Chair

  • Jan 2013 - Dec 2013

  • Led a committee of nine members to organize all logistics for the annual orientation weekend camping trip for 150 incoming students of the DeGroote MBA program• Reviewed and edited sponsorship packages to be distributed amongst local businesses and large corporations in order to finance the event.• Coordinated with service provider for the implementation of the event and negotiated their prices and service levels in order to produce the highest quality event.• Created a budget and performed a break even analysis to determine event admission prices and create a zero deficit balance for the event.



McMaster Innovation Park

• Canada
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Research Analyst

  • Jan 2013 - Apr 2013

  • Utilized Google Analytics to analyze website traffic, sharing findings to the Board of Directors with suggestions to increase visit duration and online presence.• Researched and developed a list of over 50 qualified contacts at the Canadian Department of Foreign Affairs and International Trade to make contact with foreign diplomats and secure research contracts with organizations from around the world in order to grow and diversify MIP's tenant portfolio.• Researched various marketing and advertising venues to develop an International Marketing Strategy to generate research space sales potential with an allocated budget of $100K. • Conducted marketing research for life science, biotech and emerging technology sectors to create marketing copy for the continued development of MIP through a new cluster of research laboratories at the park.• Edited financial data and related copy material to be included in the McMaster Innovation Park annual report.



Silvertip Resort

• Turfcare Foreman

  • Apr 2012 - Aug 2012

  • Directed groups of up to eight employees to complete weekly maintenance tasks at an award- winning resort • Instructed upwards of 20 staff on the safe and effective use of various pieces of equipment used to maintain the golf and resort ground facilities • Developed and implemented new techniques and strategies to increase overall efficiency of the turfcare team by using under-utilized machinery for weekly bunker upkeep, resulting in an increase in productivity of 20%• Planned and executed various events for the staff at Silvertip Resort including mountain hikes, road hockey games, river rafting tours, golf tournaments and social events



The Beer Store

• Canada
• Retail
• 700 & Above Employee

• Customer Service Representative

  • Nov 2010 - May 2012

  Duties and ResponsibilitiesInforming customers of various brands of products, specific sales, and price pointsDetermining specific customer taste preferences and advising brands based on those preferencesOrganizing the warehouse and stock fridge in order to facilitate efficient business practicesOrdering product for sale based on inventory, current market prices and consumer purchasing trendsSorting, organizing, and categorizing bottle returns as part of The Beer Store's recycling initiativePerforming daily reconciliations of cash and cheques



Best Buy Canada

• Canada
• Retail
• 700 & Above Employee

• Sales Associate

  • Nov 2010 - Jan 2011

  Duties and ResponsibilitiesGreeting customers and building a quick rapport in order to make them feel at easeQuestioning customers regarding their wants and needs and recommending products to best suit those wants and needs Duties and ResponsibilitiesGreeting customers and building a quick rapport in order to make them feel at easeQuestioning customers regarding their wants and needs and recommending products to best suit those wants and needs



Silvertip Resort

• Turf Care Specialist

  • May 2010 - Oct 2010

  Duties and ResponsibilitiesMaintaining the high standard of quality at the award winning golf resortLeading teams of employees as part of weekly operations Duties and ResponsibilitiesMaintaining the high standard of quality at the award winning golf resortLeading teams of employees as part of weekly operations