Experience

Poplin
• United States
• Accounting
• Director of Content and Social

  • Apr 2023 - Present


Embarcks Travel

• United States
• Travel Arrangements
• 1 - 100 Employee

• Founder and CEO

  • May 2022 - Apr 2023

  Founder and CEO at Embarcks Travel. Providing a solution in the travel space that helps people discover and book unforgettable travel deals. Constructed a successful team of researchers, marketers and customer service personnel to execute an effective travel solution. Moreover, laid out product development processes coupled with user experience strategies that revolutionize the industry standard - continually driving CAC down while improving LTV & retention. Founder and CEO at Embarcks Travel. Providing a solution in the travel space that helps people discover and book unforgettable travel deals. Constructed a successful team of researchers, marketers and customer service personnel to execute an effective travel solution. Moreover, laid out product development processes coupled with user experience strategies that revolutionize the industry standard - continually driving CAC down while improving LTV & retention.



TAP Digital

• United States
• Advertising Services

• Founder and CEO

  • Apr 2016 - Apr 2023

  As CEO and Founder, I've specialized in crafting innovative digital campaign strategies tailored to suit businesses of all sizes. Skillset includes overseeing social media teams, facilitating sales negotiations, providing expert consulting on short-term and long-term marketing tactics, onboarding new creative members of staff, managing client relationships as well a delivering data driven strategy through comprehensive analytics. In addition, I've acted as director/producer for video content related shoots for clients. Show less



Earthstoke

• United States
• Online Media

• Founder

  • May 2015 - Sep 2022

  As the Founder of Earthstoke, I have spearheaded the growth of a dynamic media agency focused on travel and adventure photography. Our mission at Earthstoke is to spread our love of travel to the world, captivating audiences with stunning visual content that showcases the beauty and excitement of global exploration. Key Achievements: - Grew Earthstoke from 0 to 250,000 engaged followers on Instagram, establishing a strong and influential presence in the travel and adventure photography niche. - Cultivated a dedicated and passionate community of travel enthusiasts, sharing our stoke for the world through captivating imagery and compelling storytelling. - Developed and implemented effective social media strategies to drive brand awareness, engagement, and audience growth. - Established partnerships and collaborations with various companies in the outdoor and travel market, leveraging their expertise and resources to enhance Earthstoke's reach and impact. Show less



9am.health

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Head Of Content Marketing and Paid Social

  • Nov 2021 - Jul 2022

  Head of all marketing content initiatives, both internal and external, across multiple platforms and formats in efforts to reduce customer acquisition costs, drive sales, engagement, retention, leads and positive customer behavior. Oversees 9am.health's representation across social channels including management of social media team, copywriters, editors, influencers and other creative and positioning endeavors. In charge of the development and execution of paid social ads including Facebook campaign management, ad creative testing, conversions tracking and funnel analysis. Show less



KSL 5 TV

• Broadcast Media Production and Distribution
• 200 - 300 Employee

• Studio Technician

  • May 2013 - Aug 2017

  - Floor direct newscasts by setting up studio, directing talent, and preparing for studio guests. - Operate studio cameras and teleprompter for KSL newscasts and other KSL TV productions. - Follow studio format to set cameras, direct talent, and arrange the studio floor for its productions. - Camera Control Unit operator controlling color and lighting levels on studio cameras. - Floor direct newscasts by setting up studio, directing talent, and preparing for studio guests. - Operate studio cameras and teleprompter for KSL newscasts and other KSL TV productions. - Follow studio format to set cameras, direct talent, and arrange the studio floor for its productions. - Camera Control Unit operator controlling color and lighting levels on studio cameras.



Smith Optics, Skullcandy, Surface Skis, Northwest Tech, Discrete Headwear, Brighton Resort

• Athlete / Brand Ambassador

  • 2010 - Sep 2016

  Worked directly with outdoor sports companies as a Brand Ambassador to both promote and grow brand image and reach, as well as serve to test products and inform new company inovations and initiatives. Promoting company products and image through both presence in, and creation of, photo and video, event/competition, social media, and direct consumer interactions. Additionally serving to test, review, and provide innovation guidelines for both company products and initiatives. Served as athlete/producer for the production company Dubsatch Collective in 2011, in which included members such as Red Bull athlete Johnny Collinson, Patagonia athlete Eliel Hindert, and Armada skis video producer Nate Cahoon. Show less



Sweetgrass Productions

• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Producer

  • Jun 2014 - Oct 2015

  Began internship for Sweetgrass Productions in which progressed into a media producer role starting November of 2014. - Facilitated in footage sourcing for multiple clients such as The Olympic Committee of Canada, Coors Light, and Phillips Entertainment. - Video Producer of a series of sport demonstration videos to be displayed at the Richmond Olympic History Museum in Vancouver Canada. - Production tech for Phillips Television campaign video, Darklight. Performed various tasks during all stages of campaign production such location scouting, camera operator, gaffer, and social media producer. - Produced video campaigns to be published on Sweetgrass Productions social media platforms Show less