Market Research Analyst

• Mar 2021 - Present

Possesses a core talent of driving insights into action through applying expert data analysis, solving the key problem, and presenting the solution in a creative and engaging summary. Has the experience and skillset required to write consumer-facing content and engage an audience, while also balancing client objectives. Possesses a core talent of driving insights into action through applying expert data analysis, solving the key problem, and presenting the solution in a creative and engaging summary. Has the experience and skillset required to write consumer-facing content and engage an audience, while also balancing client objectives.

Market Research Manager

• Sep 2011 - Feb 2020

NFIB is the leading non-profit advocacy group for small business owners in the United States. Primary responsibility: support through market research means for NFIB to ensure retaining and engaging current members, as well as acquire new members. Annual marketing budget for NFIB was typically $120,000 and projects were consistently delivered on time and within budget. ACCOMPLISHMENTS• Uncovered a correlation between a member's understanding of what non-profit association can do for their business and overall satisfaction, which led to 10% improvement in the Net Promoter Score.• Found a correlation between the number of benefits used and their satisfaction lean, which led to an initial increase in engaged members.• Found a link between proper communication and engagement of new members and their satisfaction, which increased first-year renewals by 5%.RESPONSIBILITIES:• Primary responsibility: provide a holistic understanding of the NFIB member and develop marketing strategies designed to ensure member retention, increase member engagement, and increase new customer acquisition. • Compile and analyze statistical data. Capture KPIs and provide strategic recommendations based on hard data that inform business strategy. • Monitor statistics and trends pertaining to satisfaction, competitive research, brand awareness, and brand positioning. • Write and edit three direct reports: Loyalty, First Year and Communications, with subsets devoted to key metrics. • Conceive, lead, and conduct other qualitative and quantitative research studies that drive strategic and tactical marketing, business, and brand decisions. • Lead coordination with vendors for outsourced projects. • Provide data for use in web content, outbound marketing materials, communications, sales materials, direct marketing, and social media. • Define each market segment for lead generation.• Archive key marketing findings in a WordPress site.

Research Analyst

• May 1999 - Aug 2011

New South Research is a full-service marketing research company. On the job training developed strategic analytics skills, as well as a passion for market research. Data collection varied from in-person focus groups to phone or online surveys.Aims of the projects executed ranged from content development, strategic marketing, consumer insights, product sales strategy, and competitive analysis to brand awareness. ACCOMPLISHMENTS• Helped clients save money on print material by consistently proving that print media readership is aging at the rate of its core users.• Helped to created a customized Problem Index Number to measure various aspects of care at hospitals, which helped increase the number of healthcare industry clients for New South Research. Responsibilities:• Primary role as Research Analyst: develop and implement marketing programs aimed at translating the issues and opportunities for clients into appropriate analytics questions and actionable solutions. • Take the raw data, analyze it, and clearly communicate through a written report the story told by the data. • Use insights to inform and develop future marketing-related enhancements, tactics, and processes. • Perform ad-hoc deep dives to facilitate market data requests.• Lead client management. Brainstorm, plan, organize, offer insight, and deliver content to help the client succeed. • Follow up with client on issues when requested.New South developed a positive reputation for the quality of their written reports under my supervision, which played a role in the increase in profits for the company.

Research Analyst

• May 1999 - Aug 2011

Machinist Mate, 3rd Class

• Sep 1985 - Mar 1988

Served aboard the USS Independence CV-62 in Philadelphia, PA. Served aboard the USS Independence CV-62 in Philadelphia, PA.