Trendell Fordham
Sales Consultant at Great Lakes Wine & Spirits- Claim this Profile
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Bio
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Experience
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Great Lakes Wine & Spirits
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United States
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Wholesale Alcoholic Beverages
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200 - 300 Employee
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Sales Consultant
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Aug 2022 - Present
Managing an 11 account territory while focusing on growth over previous year and achieving monthly goals. Responsible for selling, merchandising, and servicing accounts effectively. Managing an 11 account territory while focusing on growth over previous year and achieving monthly goals. Responsible for selling, merchandising, and servicing accounts effectively.
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Staples
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United States
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Retail Office Equipment
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700 & Above Employee
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Senior Sales Account Manager
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Aug 2018 - Jun 2020
• Exceeded monthly quota goals 23 months in a row • Maintained book of 150+ customer accounts • Established and maintained relationships with key decision makers to understand customer objectives and ensure retention • Performed ongoing analysis of business trends and key partner needs to maintain sales in all categories • Developed and implemented strategic sales plans to meet daily and long-term activity goals and metrics • Exceeded monthly quota goals 23 months in a row • Maintained book of 150+ customer accounts • Established and maintained relationships with key decision makers to understand customer objectives and ensure retention • Performed ongoing analysis of business trends and key partner needs to maintain sales in all categories • Developed and implemented strategic sales plans to meet daily and long-term activity goals and metrics
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Acosta Marketing Group
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United States
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Marketing and Advertising
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1 - 100 Employee
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Sales And Marketing Specialist/Brand Ambassador
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Jun 2016 - Jul 2018
• Hosted events and demonstrations to generate excitement and educate consumers on product features • Actively engaged with customers to increase brand awareness and product knowledge to drive sales • Managed demonstrations for Microsoft, Zip Car, Cricket, Generac, Sony, and Ecobee • Hosted events and demonstrations to generate excitement and educate consumers on product features • Actively engaged with customers to increase brand awareness and product knowledge to drive sales • Managed demonstrations for Microsoft, Zip Car, Cricket, Generac, Sony, and Ecobee
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Reyes Coca-Cola Bottling
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United States
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Food and Beverage Services
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700 & Above Employee
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Sales Account Manager
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Feb 2017 - May 2018
• Managed more than 105 customer accounts • Moved all products into first position at 95% of outlets by leveraging relationships with key decision makers • Maximized brand performance by consistently achieving Right Execution Daily • Managed new store openings; store set-up, opening presence, display logistics • Managed more than 105 customer accounts • Moved all products into first position at 95% of outlets by leveraging relationships with key decision makers • Maximized brand performance by consistently achieving Right Execution Daily • Managed new store openings; store set-up, opening presence, display logistics
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The Coca-Cola Company
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United States
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Food and Beverage Services
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700 & Above Employee
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Sales Account Manager
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Apr 2013 - Feb 2017
• Consistently increased route revenue an average of 3.06% over PY by leveraging knowledge of financial drivers and trends on customer performance• Consistently increased route gross profit an overage of 2.9% over PY• Route Volume decreased -6.74% over PY
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Merchandiser
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Aug 2012 - Apr 2013
• Collaborated with sales manager to activate marketplace initiatives and promotions • Compiled daily report of current market activities and trends• Increased awareness and advertising of key products
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Detroit Golf Club
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United States
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Spectator Sports
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1 - 100 Employee
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Caddy
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Apr 2004 - Aug 2010
• Detroit Golf Club Scholarship Recipient • Performed standard caddy duties; advised golfers on club usage, provided insight on green reading, offered suggestions to improver golfers’ game overall • Detroit Golf Club Scholarship Recipient • Performed standard caddy duties; advised golfers on club usage, provided insight on green reading, offered suggestions to improver golfers’ game overall
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Education
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Alabama State University
Bachelor's degree, Marketing