Trayan Hristov
Chief Executive Officer & Founder at Thrivelia- Claim this Profile
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English Native or bilingual proficiency
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German Limited working proficiency
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Bulgarian Native or bilingual proficiency
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Russian Elementary proficiency
Topline Score
Bio
Bor Feng Lin
It’s been 8 months! Working with Trayan doesn’t make you feel like you’re an
Mark Smithies
Trayan reported to me as part of a Conversion Project. He approached every task set to him with enthusiasm, and always presented himself in a professional manner. He was an integral member of my team and his customer service skills were key to the project being a success.
Bor Feng Lin
It’s been 8 months! Working with Trayan doesn’t make you feel like you’re an
Mark Smithies
Trayan reported to me as part of a Conversion Project. He approached every task set to him with enthusiasm, and always presented himself in a professional manner. He was an integral member of my team and his customer service skills were key to the project being a success.
Bor Feng Lin
It’s been 8 months! Working with Trayan doesn’t make you feel like you’re an
Mark Smithies
Trayan reported to me as part of a Conversion Project. He approached every task set to him with enthusiasm, and always presented himself in a professional manner. He was an integral member of my team and his customer service skills were key to the project being a success.
Bor Feng Lin
It’s been 8 months! Working with Trayan doesn’t make you feel like you’re an
Mark Smithies
Trayan reported to me as part of a Conversion Project. He approached every task set to him with enthusiasm, and always presented himself in a professional manner. He was an integral member of my team and his customer service skills were key to the project being a success.
Credentials
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Deliverability Certified
KlaviyoSep, 2022- Nov, 2024 -
Klaviyo Product Certified
KlaviyoMay, 2022- Nov, 2024 -
Smart Email Marketing 2.0 by Ezra Firestone
Smart MarketerOct, 2020- Nov, 2024 -
The Complete Digital Marketing Course
UdemyOct, 2020- Nov, 2024 -
SEO Foundations
LinkedInSep, 2020- Nov, 2024 -
Content Marketing, Inbound Marketing, Account Based Marketing
HubSpotMar, 2020- Nov, 2024 -
Certificate of Achievement Outbound Sales
Pareto LawNov, 2019- Nov, 2024 -
IELTS 7.5
British CouncilApr, 2016- Nov, 2024
Experience
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Thrivelia
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Chief Executive Officer & Founder
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Jan 2021 - Present
We literally say "Hi {{ first_name|default:'there' }}" every day. At Thrivelia, we love sending emails & SMSes that make you proud of your brand, give you back your time, and let you enjoy the fruits of your business. How? By making your customers & subscribers happy to hear and purchase from you. Whether your business is in hobby & craft, home improvements, toys, entertainment, software, non-profit, FMCG, apparel, health and wellness, tourism, agriculture, and more… Show more We literally say "Hi {{ first_name|default:'there' }}" every day. At Thrivelia, we love sending emails & SMSes that make you proud of your brand, give you back your time, and let you enjoy the fruits of your business. How? By making your customers & subscribers happy to hear and purchase from you. Whether your business is in hobby & craft, home improvements, toys, entertainment, software, non-profit, FMCG, apparel, health and wellness, tourism, agriculture, and more - don't you worry. We will take a few cups of coffee and study what you, google, and your competitors understand to create something impactful. Then, it's time for the real deal. The deal may or may not consist of the following elements: • Creating a plan. • Understanding your customers and subscribers. • Creating and/or refreshing your email and SMS content. • Executing it. • A/B split testing the hell out of it, forever. • Reporting weekly or monthly. • Bringing at least 30% of the sales. • Use the insight & the experience of 100+ eCommerce stores, masterminds, courses and trends to do things that work and share that with you for free. We invest in you as much as you invest in us because Thrivelia is here for a long time, not a good time. Some facts to back up the above: • Grew email for one of our accounts from under 20% to 60%+ of sales. Case study upon request. :) • Reached over 90% in open rate from behaviorally targeted campaigns. • On average, most of our clients become our friends too. Show less We literally say "Hi {{ first_name|default:'there' }}" every day. At Thrivelia, we love sending emails & SMSes that make you proud of your brand, give you back your time, and let you enjoy the fruits of your business. How? By making your customers & subscribers happy to hear and purchase from you. Whether your business is in hobby & craft, home improvements, toys, entertainment, software, non-profit, FMCG, apparel, health and wellness, tourism, agriculture, and more… Show more We literally say "Hi {{ first_name|default:'there' }}" every day. At Thrivelia, we love sending emails & SMSes that make you proud of your brand, give you back your time, and let you enjoy the fruits of your business. How? By making your customers & subscribers happy to hear and purchase from you. Whether your business is in hobby & craft, home improvements, toys, entertainment, software, non-profit, FMCG, apparel, health and wellness, tourism, agriculture, and more - don't you worry. We will take a few cups of coffee and study what you, google, and your competitors understand to create something impactful. Then, it's time for the real deal. The deal may or may not consist of the following elements: • Creating a plan. • Understanding your customers and subscribers. • Creating and/or refreshing your email and SMS content. • Executing it. • A/B split testing the hell out of it, forever. • Reporting weekly or monthly. • Bringing at least 30% of the sales. • Use the insight & the experience of 100+ eCommerce stores, masterminds, courses and trends to do things that work and share that with you for free. We invest in you as much as you invest in us because Thrivelia is here for a long time, not a good time. Some facts to back up the above: • Grew email for one of our accounts from under 20% to 60%+ of sales. Case study upon request. :) • Reached over 90% in open rate from behaviorally targeted campaigns. • On average, most of our clients become our friends too. Show less
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Blazer Agency
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Lithuania
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Advertising Services
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1 - 100 Employee
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Head Of Email Marketing
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Jun 2021 - May 2023
Responsible for everything email & SMS marketing-related, alongside a fantastic team of creative digital marketers in different eCommerce projects. Responsible for everything email & SMS marketing-related, alongside a fantastic team of creative digital marketers in different eCommerce projects.
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Digital Silk - Growing Brands Online
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United States
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Advertising Services
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100 - 200 Employee
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Email Marketing & Automation Specialist
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Jun 2021 - Dec 2021
We are delivering a superior full-scope digital marketing experience - from start to finish. My role is to leverage advanced email marketing strategies for mid and large-cap businesses in the omnichannel marketing strategy. We are delivering a superior full-scope digital marketing experience - from start to finish. My role is to leverage advanced email marketing strategies for mid and large-cap businesses in the omnichannel marketing strategy.
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Limacon
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Bulgaria
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Advertising Services
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1 - 100 Employee
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Hubspot Onboarding Specialist
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Oct 2020 - Jan 2021
Limacon is an agency that supports their clients’ growth through digital transformation, marketing, sales, and events. I was hired to implement HubSpot CRM within one of their biggest clients. This involved onboarding, education and setting up email flows and more. Key responsibilities: • Onboard and train client to use HubSpot CRM • Support migration and hygiene of customer data • Led on the integration, automation, and segmentation of customer contacts • Created… Show more Limacon is an agency that supports their clients’ growth through digital transformation, marketing, sales, and events. I was hired to implement HubSpot CRM within one of their biggest clients. This involved onboarding, education and setting up email flows and more. Key responsibilities: • Onboard and train client to use HubSpot CRM • Support migration and hygiene of customer data • Led on the integration, automation, and segmentation of customer contacts • Created universal onboarding process and client material, including videos, writing content and process documents for Limacon • Worked with designers, developers, and copywriters to plan call to actions and delivery the launch of a product • Created complex email journeys and flow logic • Created trigger, behavioural and drip campaigns Key achievements: • Built a “Nameday” automated campaign promotion for all names in Bulgaria, which increased revenue. • Participated in launching a product by engaging with internal stakeholders and providing strategic communication advice focusing on email, forms, and landing pages. Show less Limacon is an agency that supports their clients’ growth through digital transformation, marketing, sales, and events. I was hired to implement HubSpot CRM within one of their biggest clients. This involved onboarding, education and setting up email flows and more. Key responsibilities: • Onboard and train client to use HubSpot CRM • Support migration and hygiene of customer data • Led on the integration, automation, and segmentation of customer contacts • Created… Show more Limacon is an agency that supports their clients’ growth through digital transformation, marketing, sales, and events. I was hired to implement HubSpot CRM within one of their biggest clients. This involved onboarding, education and setting up email flows and more. Key responsibilities: • Onboard and train client to use HubSpot CRM • Support migration and hygiene of customer data • Led on the integration, automation, and segmentation of customer contacts • Created universal onboarding process and client material, including videos, writing content and process documents for Limacon • Worked with designers, developers, and copywriters to plan call to actions and delivery the launch of a product • Created complex email journeys and flow logic • Created trigger, behavioural and drip campaigns Key achievements: • Built a “Nameday” automated campaign promotion for all names in Bulgaria, which increased revenue. • Participated in launching a product by engaging with internal stakeholders and providing strategic communication advice focusing on email, forms, and landing pages. Show less
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HH Global
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United Kingdom
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Advertising Services
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700 & Above Employee
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Junior Planner
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Jan 2020 - Oct 2020
Interactive is a data-focused marketing agency optimising customer experience for blue-chip companies simplified through uniting data from an omnichannel environment and storytelling into a 360-customer view. I was responsible for bringing new business. Key responsibilities: • Meet corporate KPIs during the pandemic for omnichannel integration (CDP) • Participate in weekly briefs with different teams, including operations, marketing, finance, IT, and planning • Work with an… Show more Interactive is a data-focused marketing agency optimising customer experience for blue-chip companies simplified through uniting data from an omnichannel environment and storytelling into a 360-customer view. I was responsible for bringing new business. Key responsibilities: • Meet corporate KPIs during the pandemic for omnichannel integration (CDP) • Participate in weekly briefs with different teams, including operations, marketing, finance, IT, and planning • Work with an external agency that acts as an external marketing department • Maintain and utilise HubSpot for all CRM activities Key achievements: • Successfully converted eight recognisable brands into clients • Participated in the launch of a marketing calendar and lead magnet eBooks on data-driven best practice • Participated in the rebranding from Blueberry Wave into Interactive through copywriting Show less Interactive is a data-focused marketing agency optimising customer experience for blue-chip companies simplified through uniting data from an omnichannel environment and storytelling into a 360-customer view. I was responsible for bringing new business. Key responsibilities: • Meet corporate KPIs during the pandemic for omnichannel integration (CDP) • Participate in weekly briefs with different teams, including operations, marketing, finance, IT, and planning • Work with an… Show more Interactive is a data-focused marketing agency optimising customer experience for blue-chip companies simplified through uniting data from an omnichannel environment and storytelling into a 360-customer view. I was responsible for bringing new business. Key responsibilities: • Meet corporate KPIs during the pandemic for omnichannel integration (CDP) • Participate in weekly briefs with different teams, including operations, marketing, finance, IT, and planning • Work with an external agency that acts as an external marketing department • Maintain and utilise HubSpot for all CRM activities Key achievements: • Successfully converted eight recognisable brands into clients • Participated in the launch of a marketing calendar and lead magnet eBooks on data-driven best practice • Participated in the rebranding from Blueberry Wave into Interactive through copywriting Show less
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University of Surrey
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United Kingdom
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Higher Education
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700 & Above Employee
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Student Ambassador
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Oct 2017 - Oct 2019
Responsibilities: Recruitment of students nationally and internationally with local and digital campaigns. Involvement in a variety of projects across different faculties with senior lecturers and students union. Administrative, research and data work. Achievements: Mentored 20 students individually throughout 3 different semester-long campaigns. Successfully delivered workshops on cultural footprint on individuals. Assisted students' projects during psychology summer… Show more Responsibilities: Recruitment of students nationally and internationally with local and digital campaigns. Involvement in a variety of projects across different faculties with senior lecturers and students union. Administrative, research and data work. Achievements: Mentored 20 students individually throughout 3 different semester-long campaigns. Successfully delivered workshops on cultural footprint on individuals. Assisted students' projects during psychology summer school with regards to all 5 core concepts. Show less Responsibilities: Recruitment of students nationally and internationally with local and digital campaigns. Involvement in a variety of projects across different faculties with senior lecturers and students union. Administrative, research and data work. Achievements: Mentored 20 students individually throughout 3 different semester-long campaigns. Successfully delivered workshops on cultural footprint on individuals. Assisted students' projects during psychology summer… Show more Responsibilities: Recruitment of students nationally and internationally with local and digital campaigns. Involvement in a variety of projects across different faculties with senior lecturers and students union. Administrative, research and data work. Achievements: Mentored 20 students individually throughout 3 different semester-long campaigns. Successfully delivered workshops on cultural footprint on individuals. Assisted students' projects during psychology summer school with regards to all 5 core concepts. Show less
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Education
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2021 - 2022
University of Glasgow Adam Smith Business School
Master of Science - MS, International Strategic Marketing -
2016 - 2019
University of Surrey
Bachelor's degree, International Hospitality and Tourism Management -
2017 - 2017
Universidade de São Paulo
Brazillian Business and Culture, Business Management & Marketing, -
2012 - 2016
Foreign Language High School Geo Milev
English and German, A (maximum)
Community
