Travis Smith, MBA
VP of Marketing at Mr. Gatti's Pizza- Claim this Profile
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Bio
Experience
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Mr. Gatti's Pizza
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United States
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Restaurants
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100 - 200 Employee
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VP of Marketing
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Jun 2019 - Present
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Gigi's Cupcakes Franchise
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Food and Beverage Services
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100 - 200 Employee
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Director of Marketing
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Apr 2018 - Jun 2019
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Marketing Creative Projects Manager
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Apr 2012 - Mar 2018
• Collaborate with communication channel owners (Loyalty, Menu, Advertising, Digital, Social and Public Relations) on the execution and activation of the national marketing strategy for corporate and franchise locations. • Execute and oversee creative development of marketing materials including television, point of sale, menus, digital, website, social and email by agency of record and several production agencies. • Collaborate with communication channel owners (Loyalty, Menu, Advertising, Digital, Social and Public Relations) on the execution and activation of the national marketing strategy for corporate and franchise locations. • Execute and oversee creative development of marketing materials including television, point of sale, menus, digital, website, social and email by agency of record and several production agencies.
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Blockbuster
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United States
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Retail
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700 & Above Employee
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Marketing Product Manager
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Nov 2009 - Apr 2012
• Developed and executed marketing plans to support the following segments: Video Games, Movies, General Merchandise, Consumer Electronics and Partnership Marketing initiatives. • Ensured brand consistency and integration across all categories and lines of business. • Developed and executed marketing plans to support the following segments: Video Games, Movies, General Merchandise, Consumer Electronics and Partnership Marketing initiatives. • Ensured brand consistency and integration across all categories and lines of business.
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The Bombay Company
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Retail
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100 - 200 Employee
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Sr. Manager of Marketing
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Apr 2007 - Mar 2008
• Worked with Vice President of Marketing to execute strategic plans that supported the brand while driving traffic and sales for a multi-channel retailer with over 500 stores.
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Assistant Marketing Manager
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Jun 2006 - Sep 2007
• Managed all aspects of marketing for Bombay Outlet & Bombay Kids segments as well as responsible for 50+ Grand Openings per year and POP for all company stores.
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Marketing and Media Specialist
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Apr 2005 - Jun 2006
• Planned and negotiated both local and national media buys utilizing radio, newspaper, magazine, outdoor and direct mail.
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Wheeler Advertising
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United States
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Advertising Services
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1 - 100 Employee
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Account Supervisor
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Oct 2003 - Apr 2005
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Assistant Media Manager
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Sep 2002 - Oct 2003
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Media Buyer/Planner
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Apr 2001 - Sep 2002
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Education
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Texas Tech University - Rawls College of Business
Master of Business Administration (MBA) -
Texas Tech University
Bachelor of Arts (BA), Advertising and Marketing