Experience

CourseCareers

• United States
• E-Learning Providers
• 700 & Above Employee

• Digital Marketing Student

  • Nov 2022 - Present

  CourseCareers is an intensive online three-month course in Digital Marketing development. I read two books including Jab Jab Jab Right Hook and Cashvertising. I learned everything about the basics of digital marketing on multiple platforms to prepare myself for a digital marketing position. Check out employer.coursecareers.com to view the complete outline of what I learned. We went over - Copywriting - Best Practices for YouTube, TikTok, Twitter, Meta, Google, Podcasting - SEO - Content Marketing - and a lot more! Show less



Cherokee Auto

• Knoxville, Tennessee, United States

• Digital Marketing Manager

  • Dec 2018 - Present

  Digital marketing manager for Cherokee Auto - Created reporting around paid marketing funnels, and leveraged this to incrementally improve the conversion rate by 210% - Collaborated with the owner to build marketing content calendars and budget, coming under budget for 89% of all projects - Revitalized the email marketing strategy for products based on user engagement - Managed and helped our marketing team by creating, collaborating and editing 100+ social media and email campaigns Show less



Pure Life

• Wellness and Fitness Services
• 1 - 100 Employee

• Digital Marketing Manager

  • Mar 2016 - Oct 2018

  - Performed rigorous A/B testing, which improved the conversion rate of marketing landing pages across company by 250% - Improved on-page SEO performance, resulting in page speed improvement of 70% and increase in monthly organic traffic of 24% - Studied analytics in Google Search Console, identified lowperforming content, and recommended solutions that improved content performance by an average of 34% - Performed rigorous A/B testing, which improved the conversion rate of marketing landing pages across company by 250% - Improved on-page SEO performance, resulting in page speed improvement of 70% and increase in monthly organic traffic of 24% - Studied analytics in Google Search Console, identified lowperforming content, and recommended solutions that improved content performance by an average of 34%



Ontheblockk

• Catskill, New York, United States

• Digital Marketing Assistant

  • Sep 2014 - Jun 2016

  -Optimized product advertising on company website, Facebook, Instagram, and Google AdsManaged and communicated with the community on YouTube, Instagram and Twitter -Managed marketing content for social media, reporting activities and results to brand management team -Engaged with social media users to grow collective social following -Optimized product advertising on company website, Facebook, Instagram, and Google AdsManaged and communicated with the community on YouTube, Instagram and Twitter -Managed marketing content for social media, reporting activities and results to brand management team -Engaged with social media users to grow collective social following



FYE Music Store

• Hudson, NY

• Store Manager

  • Jul 2013 - Sep 2014

  - Managed a team of seven employees - Kept our sales numbers number one in the district - Customer service - Inventory management - Hiring and Training - Sales - Managed a team of seven employees - Kept our sales numbers number one in the district - Customer service - Inventory management - Hiring and Training - Sales



Community Theater

• catskill, ny

• Theater Attendant

  • Jan 2010 - Feb 2014

  - Customer service - Inventory - Sales - Customer service - Inventory - Sales