Travis Merchant • CTS, LSSGB

Co-Founder | Director of Growth at Indica Consulting
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Contact Information
us****@****om
(386) 825-5501
Location
Austin, US

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Experience

    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Co-Founder | Director of Growth
      • Dec 2020 - Present

      Austin, Denver, Portland Indica Consulting is a collective of cannabis industry veterans and subject matter experts. We help forward thinking companies successfully navigate the unique challenges of the cannabis industry. We work with: 🟣Licensed Cannabis Operators 🟣 Ancillary Product and Service Providers 🟣 Startups 🟣 Specialty Projects Over 84% of transformational projects fail. That costs businesses billions. Indica Consulting brings expert strategy and insider tactics… Show more Indica Consulting is a collective of cannabis industry veterans and subject matter experts. We help forward thinking companies successfully navigate the unique challenges of the cannabis industry. We work with: 🟣Licensed Cannabis Operators 🟣 Ancillary Product and Service Providers 🟣 Startups 🟣 Specialty Projects Over 84% of transformational projects fail. That costs businesses billions. Indica Consulting brings expert strategy and insider tactics that help our clients successfully accomplish their mission and drive ethical businesses as well as the cannabis industry forward to success. Proudly female owned and operated. Show less

    • United States
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Vice President - Research and Manufacturing
      • 2017 - Present

      While we began by researching CBD, Pebble evolved quickly into a life science and consumer products group focused on plant-based formulations. Pebble’s value proposition is focused on oncology and neurological disorders. We strive to improve the standard of care for these specific patient categories. Our products are consciously developed to maximize safety, effectiveness and affordability. We are currently in preclinical trials with MD Anderson Cancer Research Center, recently… Show more While we began by researching CBD, Pebble evolved quickly into a life science and consumer products group focused on plant-based formulations. Pebble’s value proposition is focused on oncology and neurological disorders. We strive to improve the standard of care for these specific patient categories. Our products are consciously developed to maximize safety, effectiveness and affordability. We are currently in preclinical trials with MD Anderson Cancer Research Center, recently ranked #1 by US News & World Report. Show less

    • United States
    • E-Learning Providers
    • Strategic Advisor
      • May 2018 - Present

      Denver, Colorado, United States Founded by a team of industry and training professionals, Cannabis Industry Institute is committed to providing the world-class training and information resources that the industry requires to continue to grow and serve the mass market for cannabis. As cannabis advocates and enthusiasts who excel in training, we know that the industry faces many unique challenges, on top of those that all businesses face. One of the most effective ways of overcoming these challenges is by providing your… Show more Founded by a team of industry and training professionals, Cannabis Industry Institute is committed to providing the world-class training and information resources that the industry requires to continue to grow and serve the mass market for cannabis. As cannabis advocates and enthusiasts who excel in training, we know that the industry faces many unique challenges, on top of those that all businesses face. One of the most effective ways of overcoming these challenges is by providing your team with the training and resources they need to excel. And that’s what we do. Show less

    • United States
    • Business Consulting and Services
    • Director Of Business Development
      • 2016 - Present

      Austin, Texas Area Strategy, leadership, and market execution for: Cultivation and horticulture IoT Technology consulting and sourcing with focus on intelligent LED technology, fertigation processes, and ancillary systems for the scalable production of cannabis, hemp, and traditional agriculture in controlled environments, greenhouse, high tunnel, outdoor and R&D horticulture research facilities. Nutraceutical and Cannabis Product Divisions in both B2B, B2C, and CPG. Thought leadership… Show more Strategy, leadership, and market execution for: Cultivation and horticulture IoT Technology consulting and sourcing with focus on intelligent LED technology, fertigation processes, and ancillary systems for the scalable production of cannabis, hemp, and traditional agriculture in controlled environments, greenhouse, high tunnel, outdoor and R&D horticulture research facilities. Nutraceutical and Cannabis Product Divisions in both B2B, B2C, and CPG. Thought leadership, education, and advocacy Show less

    • Algeria
    • Interior Design
    • Global Head of Industry
      • Dec 2018 - Nov 2020

      Artemis, now IUNU, helps cultivators use their data to make more profitable production decisions. The Artemis platform tracks and analyzes all of your data islands in one place, enabling growers to optimize plant performance, enhance compliance, and reduce operating expenses. Agrilyst won the highly coveted Disrupt Cup at TechCrunch Disrupt and was named one of FastCompany's Most Innovative Companies.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Director Of Business Development
      • Jun 2017 - Jul 2018

      Austin, Texas Area Role and Responsibilties • Analyzed sales and marketing strategies, potential, and financials for B2B Technology clients to drive increases and rapid revenue growth • Created groundbreaking trendsetter campaigns for products and companies resulting in clients growing market share, wallet share and maximizing industry position • Developed growth strategies designed to drive client success and deliver consistent results in emerging and established industries • Helped… Show more Role and Responsibilties • Analyzed sales and marketing strategies, potential, and financials for B2B Technology clients to drive increases and rapid revenue growth • Created groundbreaking trendsetter campaigns for products and companies resulting in clients growing market share, wallet share and maximizing industry position • Developed growth strategies designed to drive client success and deliver consistent results in emerging and established industries • Helped clients create powerful sales pipelines and increasing close ratios that scale as they grow Launch Marketing is a boutique marketing services firm that works with technology oriented businesses to drive revenue. Launch’s high-impact services range from Virtual VP of Marketing leadership such as developing and implementing integrated marketing plans to handling projects such as product or company launches, demand generation campaigns, events, websites, collateral and more. Show less

    • United States
    • Business Consulting and Services
    • Managing Director and Founder
      • Feb 2015 - Jun 2017

      Austin, Texas Created client scaleable sales, marketing, and operations programs for cultivation technology companies to grow revenue, lower costs, and design the most effective customer experience for your business. Growth Strategies are our specialty. Building Value is our passion. • Revenue growth – Identify creative and sustainable ways for your business to increase profits • Sales Trainings – Build your sales skill set using effective methodologies focused on your customer type and personal… Show more Created client scaleable sales, marketing, and operations programs for cultivation technology companies to grow revenue, lower costs, and design the most effective customer experience for your business. Growth Strategies are our specialty. Building Value is our passion. • Revenue growth – Identify creative and sustainable ways for your business to increase profits • Sales Trainings – Build your sales skill set using effective methodologies focused on your customer type and personal experience • Marketing and Brand Strategy – Identify how to differentiate your business using steps that match your capabilities and resources • Sales Rollouts and Campaigns – Plan and successfully execute your sales campaign resulting in faster to market delivery and revenue generation • Presentation – Design and creation of powerpoints, infographics, talk tracks, cold calls scripts, and sales messaging • UX design and omni-channel navigation – Alignment of your contact with customers, delivering a uniform message and experience Show less

    • Sales Manager
      • Aug 2015 - Nov 2016

      Austin, Texas Area At FTSI, I worked with a fabulous team of some of the smartest growth strategists in the country. We focused on revolutionizing the consumer experience in the Community Banking Sector and succeeded in becoming recognized thought leaders. This allowed our teams to deliver groundbreaking technology solutions in an industry that is facing massive disruption. Our team was proudly awarded the Innovation Award from NCR www.ncr.com, the leading financial technology provider on the planet. *… Show more At FTSI, I worked with a fabulous team of some of the smartest growth strategists in the country. We focused on revolutionizing the consumer experience in the Community Banking Sector and succeeded in becoming recognized thought leaders. This allowed our teams to deliver groundbreaking technology solutions in an industry that is facing massive disruption. Our team was proudly awarded the Innovation Award from NCR www.ncr.com, the leading financial technology provider on the planet. * Mentored executive teams on growth strategy solutions in emerging Community Banking Industry * Opened and developed profitable C-Level relationships with focus on clients valued between $500M to $20B * Negotiated and closed seven-figure contracts for HW/SW/SaaS/Services related to consumer facing touchpoints with focus on revenue growth through enhanced customer experience * Leveraged trade associations, channel partners, and industry affiliations creating previously untapped revenue streams * Certification with honors in ValueSelling Framework Show less

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • National Channel Sales Manager
      • May 2012 - Aug 2015

      Austin, Texas Area • Design and implementation of North/South America, EMEA, ASAUN sales programs for commercial and retail channels of Audio Visual Technology industry • Collaborated with C-Level Executives, as well as internal and external teams, of commercial and retail sales channels, executing revenue programs using curated product data, branding, and programmatic advertising across the globe • Enterprise strategic business development interacting across Mfr, VARs, Specifier, and End User categories… Show more • Design and implementation of North/South America, EMEA, ASAUN sales programs for commercial and retail channels of Audio Visual Technology industry • Collaborated with C-Level Executives, as well as internal and external teams, of commercial and retail sales channels, executing revenue programs using curated product data, branding, and programmatic advertising across the globe • Enterprise strategic business development interacting across Mfr, VARs, Specifier, and End User categories with clients such as Cisco, Samsung, Oracle, Sony, AVI/SPL, Crestron, Microsoft, Diversified, Bose, and more • Rollout program facilitation in congress with operations, development and support teams • Sales, Marketing, Strategy, Project Management, ROI, Risk, SaaS, Digital Strategy, Programmatic Advertising, Platform and Complex Technology Solutions, Website Design, Content, Integration and Implementation, Sponsorship, Events, and Support Services were all factors of program Show less

    • Retail Art Supplies
    • 1 - 100 Employee
    • National Accounts Manager - AV-iQ
      • May 2012 - Jul 2014

      Greater Minneapolis-St. Paul Area • Development and Implementation of Sales and Marketing programs for Commercial Audiovisual Industry • Proactively interface with CXOs covering North and Central America creating revenue through B2B Development, Services Development, Strategic Relationship Growth • Collaborate with executives in commercial and retail sales channels to create sales solutions via the InfoComm iQ platform • Monetized a targeted e-newsletter with over 250,000 opt-in subscribers. • Design and… Show more • Development and Implementation of Sales and Marketing programs for Commercial Audiovisual Industry • Proactively interface with CXOs covering North and Central America creating revenue through B2B Development, Services Development, Strategic Relationship Growth • Collaborate with executives in commercial and retail sales channels to create sales solutions via the InfoComm iQ platform • Monetized a targeted e-newsletter with over 250,000 opt-in subscribers. • Design and Implentation of custom Salesforce CRM effecting 45% lead increase • Innovation Award Recipient -Top award from trade association for the $20 Billion Information Communication and Commercial Audiovisual Industry Show less

    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • Partner Principal
      • 1997 - May 2012

      Greater Minneapolis-St. Paul Area • Innovative trend influencer marketing agency grown with focus on experiential event execution • Responsible for revenue, operations, and all client facing processes related to customer experience • Managed direct staff as well as external staff of 100+ • Successfully delivered clients over 1,000 national and local campaigns • Continuously increased revenue double digits for 14 years • 7 time MN Music Academy Award Winner

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