Travis Cross
Senior Partner Manager at Stacktics- Claim this Profile
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Bio
Lara Harb
Travis Cross was a guest lecturer in two of my social media classes at Humber: Social Media Content Strategy and Social Media Advertising. What I found most remarkable about Travis is his ability to listen to questions with full engagement and answer each question thoughtfully and thoroughly. By having a quick conversation with him, you can tell he truly has a passion for social media and digital marketing. He presents his knowledge in a fresh, relevant way; given our rapidly-changing digital world. Travis is exceptionally attuned to his audience’s needs and as a result, can establish rapport and respect quickly. My students and I appreciated his honesty, creativity and openness to sharing ideas. I recommend wholeheartedly Travis for any digital marketing position as he has a lot to offer!
Lara Harb
Travis Cross was a guest lecturer in two of my social media classes at Humber: Social Media Content Strategy and Social Media Advertising. What I found most remarkable about Travis is his ability to listen to questions with full engagement and answer each question thoughtfully and thoroughly. By having a quick conversation with him, you can tell he truly has a passion for social media and digital marketing. He presents his knowledge in a fresh, relevant way; given our rapidly-changing digital world. Travis is exceptionally attuned to his audience’s needs and as a result, can establish rapport and respect quickly. My students and I appreciated his honesty, creativity and openness to sharing ideas. I recommend wholeheartedly Travis for any digital marketing position as he has a lot to offer!
Lara Harb
Travis Cross was a guest lecturer in two of my social media classes at Humber: Social Media Content Strategy and Social Media Advertising. What I found most remarkable about Travis is his ability to listen to questions with full engagement and answer each question thoughtfully and thoroughly. By having a quick conversation with him, you can tell he truly has a passion for social media and digital marketing. He presents his knowledge in a fresh, relevant way; given our rapidly-changing digital world. Travis is exceptionally attuned to his audience’s needs and as a result, can establish rapport and respect quickly. My students and I appreciated his honesty, creativity and openness to sharing ideas. I recommend wholeheartedly Travis for any digital marketing position as he has a lot to offer!
Lara Harb
Travis Cross was a guest lecturer in two of my social media classes at Humber: Social Media Content Strategy and Social Media Advertising. What I found most remarkable about Travis is his ability to listen to questions with full engagement and answer each question thoughtfully and thoroughly. By having a quick conversation with him, you can tell he truly has a passion for social media and digital marketing. He presents his knowledge in a fresh, relevant way; given our rapidly-changing digital world. Travis is exceptionally attuned to his audience’s needs and as a result, can establish rapport and respect quickly. My students and I appreciated his honesty, creativity and openness to sharing ideas. I recommend wholeheartedly Travis for any digital marketing position as he has a lot to offer!
Credentials
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Data Analytics
BrainStationMar, 2020- Oct, 2024
Experience
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Stacktics
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Canada
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IT Services and IT Consulting
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1 - 100 Employee
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Senior Partner Manager
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Nov 2022 - May 2023
Stacktics combines the power of Cloud Computing, Data Analytics, and Digital Marketing to enhancee People, Processes and Platforms at enterprise scale. - Actively manage existing partnerships with Google to meet performance targets, create sales solutions and and drive new business opportunities. - Manage partners and prospects including communications, strategic planning, prospecting, presentations, supporting contract proposals, and leading status calls showcasing our progress… Show more Stacktics combines the power of Cloud Computing, Data Analytics, and Digital Marketing to enhancee People, Processes and Platforms at enterprise scale. - Actively manage existing partnerships with Google to meet performance targets, create sales solutions and and drive new business opportunities. - Manage partners and prospects including communications, strategic planning, prospecting, presentations, supporting contract proposals, and leading status calls showcasing our progress and successes. - Develop strategic campaigns, proposals and presentations to share with prospects and partners. Show less Stacktics combines the power of Cloud Computing, Data Analytics, and Digital Marketing to enhancee People, Processes and Platforms at enterprise scale. - Actively manage existing partnerships with Google to meet performance targets, create sales solutions and and drive new business opportunities. - Manage partners and prospects including communications, strategic planning, prospecting, presentations, supporting contract proposals, and leading status calls showcasing our progress… Show more Stacktics combines the power of Cloud Computing, Data Analytics, and Digital Marketing to enhancee People, Processes and Platforms at enterprise scale. - Actively manage existing partnerships with Google to meet performance targets, create sales solutions and and drive new business opportunities. - Manage partners and prospects including communications, strategic planning, prospecting, presentations, supporting contract proposals, and leading status calls showcasing our progress and successes. - Develop strategic campaigns, proposals and presentations to share with prospects and partners. Show less
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VideoWise
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Belgium
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Advertising Services
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Partnerships Manager
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Oct 2021 - Nov 2022
VideoWise provides clients with immersive video experiences for Shopify brands, boosting conversions and retention. - Spearheaded VideoWise’s partnership program, from inception, activating more than 60 agency partners and 15 technology partners to create a consistent pipeline of new leads and customers. Established VideoWise as core solution in the technology stack to drive client conversion rates and shopper engagement through video content. - Devised monetization model… Show more VideoWise provides clients with immersive video experiences for Shopify brands, boosting conversions and retention. - Spearheaded VideoWise’s partnership program, from inception, activating more than 60 agency partners and 15 technology partners to create a consistent pipeline of new leads and customers. Established VideoWise as core solution in the technology stack to drive client conversion rates and shopper engagement through video content. - Devised monetization model, enabling agency partners to use service and charge billable hours so clients could receive consistent monthly services, creating increased incentive for agency client to sign-up directly with VideoWise. - Enabled and activated partners with sales and referrals training, accounting for 18% of customers from partners. - Organized creative co-marketing with internal cross-department teams and ecosystem partners to drive brand awareness and lead generation through events, webinars, blogs and case studies. Show less VideoWise provides clients with immersive video experiences for Shopify brands, boosting conversions and retention. - Spearheaded VideoWise’s partnership program, from inception, activating more than 60 agency partners and 15 technology partners to create a consistent pipeline of new leads and customers. Established VideoWise as core solution in the technology stack to drive client conversion rates and shopper engagement through video content. - Devised monetization model… Show more VideoWise provides clients with immersive video experiences for Shopify brands, boosting conversions and retention. - Spearheaded VideoWise’s partnership program, from inception, activating more than 60 agency partners and 15 technology partners to create a consistent pipeline of new leads and customers. Established VideoWise as core solution in the technology stack to drive client conversion rates and shopper engagement through video content. - Devised monetization model, enabling agency partners to use service and charge billable hours so clients could receive consistent monthly services, creating increased incentive for agency client to sign-up directly with VideoWise. - Enabled and activated partners with sales and referrals training, accounting for 18% of customers from partners. - Organized creative co-marketing with internal cross-department teams and ecosystem partners to drive brand awareness and lead generation through events, webinars, blogs and case studies. Show less
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Gorgias
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United States
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Software Development
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200 - 300 Employee
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Partner Marketing Manager
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Sep 2020 - Oct 2021
Gorgias is an eCommerce helpdesk where businesses manage their customer communication in one platform and utilize automation for increased productivity. - Grew partnership and events channels through partner marketing, leading initiatives to drive leads, referrals, brand recognition, and revenues consistently achieving and exceeding quota targets in a fast-paced environment; left quota KPI with $170K ARR per month. - Accomplished 10% MoM growth over the past 25 consecutive… Show more Gorgias is an eCommerce helpdesk where businesses manage their customer communication in one platform and utilize automation for increased productivity. - Grew partnership and events channels through partner marketing, leading initiatives to drive leads, referrals, brand recognition, and revenues consistently achieving and exceeding quota targets in a fast-paced environment; left quota KPI with $170K ARR per month. - Accomplished 10% MoM growth over the past 25 consecutive months. - Collaborated with channel partners and lead the distribution of marketing collateral including content such as email campaigns, social media, event sponsorships, presentations, blogs, and case studies for joint go-to-market initiatives to drive thought leadership, pipeline and new ARR. - Tracked and reported campaign results, feedback from partners, and ensure KPI goals are on track; drive value to our partners and optimize for future engagements & campaigns. - Created SQL dashboards to aggregate and analyze data to bring a data driven approach to growth channel and task prioritization. - Scaled team's operations through documenting operating procedures, maintaining HubSpot CRM and automation of repetitive tasks using Zapier.
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Events & Affiliate Manager
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Sep 2019 - Sep 2020
Gorgias is a leading helpdesk where businesses can manage all their customer communication channels in one platform (email, social media, SMS) and automate up to 20% of commonly asked questions for increased productivity. We currently serve over 4,000 businesses including Timbuk2, Steve Madden and MVMT.
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Wade Alters Consulting
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Business Skills Training
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1 - 100 Employee
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Digital Marketer, Social Media Strategist & Copywriter
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Aug 2018 - Aug 2019
- Renowned copywriter, consultant, and executive coach that serves influencers, coaches, and consultants virtually, around the globe; crafted landing pages, email sequences and marketing tactics to help YouTube influencers launch online courses - Proposed and developed lead magnets and social media ad campaigns to generate sales and pre-orders; met sales/marketing targets, maximizing client ROI, including six figure launches for Pro Home Cooks - Crafted marketing collateral and… Show more - Renowned copywriter, consultant, and executive coach that serves influencers, coaches, and consultants virtually, around the globe; crafted landing pages, email sequences and marketing tactics to help YouTube influencers launch online courses - Proposed and developed lead magnets and social media ad campaigns to generate sales and pre-orders; met sales/marketing targets, maximizing client ROI, including six figure launches for Pro Home Cooks - Crafted marketing collateral and content in consistent brand voice, tone, and style with 40%+ open rates and 3%+ click-through rates. Show less - Renowned copywriter, consultant, and executive coach that serves influencers, coaches, and consultants virtually, around the globe; crafted landing pages, email sequences and marketing tactics to help YouTube influencers launch online courses - Proposed and developed lead magnets and social media ad campaigns to generate sales and pre-orders; met sales/marketing targets, maximizing client ROI, including six figure launches for Pro Home Cooks - Crafted marketing collateral and… Show more - Renowned copywriter, consultant, and executive coach that serves influencers, coaches, and consultants virtually, around the globe; crafted landing pages, email sequences and marketing tactics to help YouTube influencers launch online courses - Proposed and developed lead magnets and social media ad campaigns to generate sales and pre-orders; met sales/marketing targets, maximizing client ROI, including six figure launches for Pro Home Cooks - Crafted marketing collateral and content in consistent brand voice, tone, and style with 40%+ open rates and 3%+ click-through rates. Show less
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Mindful Snacks Inc.
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Wellness and Fitness Services
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1 - 100 Employee
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Social Media Strategist
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Oct 2016 - Jan 2019
Develop social media strategy for growing followers & brand using promotions, contests, and ads to target market. Use Instagram & LinkedIn as main platforms to build online brand presence (plus maintaining Twitter + Facebook also). Create and maintain a social media calendar schedule and create relevant content around health & food-related days 📆 Be a leader and trusted resource for news & updated in health, workplace culture & employee engagement niche… Show more Develop social media strategy for growing followers & brand using promotions, contests, and ads to target market. Use Instagram & LinkedIn as main platforms to build online brand presence (plus maintaining Twitter + Facebook also). Create and maintain a social media calendar schedule and create relevant content around health & food-related days 📆 Be a leader and trusted resource for news & updated in health, workplace culture & employee engagement niche ✅ Instagram Growth: 522% LinkedIn Growth: 178%
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Customer Success Ambassador
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Sep 2014 - Sep 2016
Manage clients corporate snack programs (including Shopify, LinkedIn, eBay & Salesforce) 🍎 Organize & manage events for prospecting new clients. Find relevant industry events that would be a good fit to promote our business services Train new employees and ensure mistake-free operations for smooth business services & client success.
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Kognitive Marketing
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United Kingdom
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Field Sales Representative
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Apr 2013 - Sep 2013
Increase signups of Canadian Tire Mastercard loyalty memberships. Selected to be on "All Star Weekend" team for Special Promotions with the best sales members in the GTA. Above-average sales in the Waterloo area ⭐️ Inform customers of summer promotions for Canadian Tire membership cards. Guide customers past concerns and fears, showing them the benefits of the money they could save if they're a regular customer. Increase signups of Canadian Tire Mastercard loyalty memberships. Selected to be on "All Star Weekend" team for Special Promotions with the best sales members in the GTA. Above-average sales in the Waterloo area ⭐️ Inform customers of summer promotions for Canadian Tire membership cards. Guide customers past concerns and fears, showing them the benefits of the money they could save if they're a regular customer.
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Education
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2020 - 2020
BrainStation
Data Analytics -
2010 - 2014
Wilfrid Laurier University
Bachelor of Arts (B.A.), Communication and Media Studies
Community
