Co-Founder and CEO

• Aug 2016 - Present

RevOasis is a transformative business consultancy that empowers small and medium-sized businesses to thrive in their journey of growth. Here's what sets us apart: Experienced Operators: We are seasoned business operators who have successfully grown businesses to exceed $50M in annual revenue. Our hands-on experience fuels the 'revenue oasis' we offer to our clients. Growth and Profitability: Our mission is to drive responsible and profitable growth for businesses. We provide… Show more RevOasis is a transformative business consultancy that empowers small and medium-sized businesses to thrive in their journey of growth. Here's what sets us apart: Experienced Operators: We are seasoned business operators who have successfully grown businesses to exceed $50M in annual revenue. Our hands-on experience fuels the 'revenue oasis' we offer to our clients. Growth and Profitability: Our mission is to drive responsible and profitable growth for businesses. We provide practical strategies and expert guidance to navigate the complexities of business expansion. Unique Approach: We champion a unique approach to fractional leadership, embedding ourselves within our clients' teams. Our solutions are performance-based, aligning our expertise with their business objectives. Enduring Partnerships: At the heart of RevOasis lies a commitment to cultivate enduring relationships based on trust and mutual respect. We understand our success is intertwined with our clients'. At RevOasis, we provide more than advice – we deliver measurable results that drive business growth. Show less RevOasis is a transformative business consultancy that empowers small and medium-sized businesses to thrive in their journey of growth. Here's what sets us apart: Experienced Operators: We are seasoned business operators who have successfully grown businesses to exceed $50M in annual revenue. Our hands-on experience fuels the 'revenue oasis' we offer to our clients. Growth and Profitability: Our mission is to drive responsible and profitable growth for businesses. We provide… Show more RevOasis is a transformative business consultancy that empowers small and medium-sized businesses to thrive in their journey of growth. Here's what sets us apart: Experienced Operators: We are seasoned business operators who have successfully grown businesses to exceed $50M in annual revenue. Our hands-on experience fuels the 'revenue oasis' we offer to our clients. Growth and Profitability: Our mission is to drive responsible and profitable growth for businesses. We provide practical strategies and expert guidance to navigate the complexities of business expansion. Unique Approach: We champion a unique approach to fractional leadership, embedding ourselves within our clients' teams. Our solutions are performance-based, aligning our expertise with their business objectives. Enduring Partnerships: At the heart of RevOasis lies a commitment to cultivate enduring relationships based on trust and mutual respect. We understand our success is intertwined with our clients'. At RevOasis, we provide more than advice – we deliver measurable results that drive business growth. Show less

Head of Demand Generation

• May 2022 - Jul 2023

- Comprehensive Marketing and Demand Generation: Pioneered marketing and demand generation strategies, integrating CRM (Hubspot), Netsuite, and AI tools such as Lavender, ChatGPT, and Conversica. This robust tech stack streamlined processes and heightened efficiency across the organization. - Impressive Performance Metrics: Drove significant growth in key metrics, including website traffic (over 1m new/month), new opportunity count, revenue ($600k in 6 months), average order value… Show more - Comprehensive Marketing and Demand Generation: Pioneered marketing and demand generation strategies, integrating CRM (Hubspot), Netsuite, and AI tools such as Lavender, ChatGPT, and Conversica. This robust tech stack streamlined processes and heightened efficiency across the organization. - Impressive Performance Metrics: Drove significant growth in key metrics, including website traffic (over 1m new/month), new opportunity count, revenue ($600k in 6 months), average order value ($1,200 to $6,500), and closed won deals. This focus on high-impact initiatives and targeted marketing tactics substantially improved campaign performance and contributed to the company’s success. Not to mention leads: previous lead count was 2-3 a month, with the peak being over 700 highly qualified leads per month. - Robust Lead Generation Content Strategy: Led the development of a content strategy that helped generate quality leads and drive business growth. My team created the company’s first content calendar, which allowed for better planning, execution, and analysis of content initiatives. This strategic approach ensured the delivery of relevant and engaging content to our target audience, further enhancing the effectiveness of our marketing efforts. Show less - Comprehensive Marketing and Demand Generation: Pioneered marketing and demand generation strategies, integrating CRM (Hubspot), Netsuite, and AI tools such as Lavender, ChatGPT, and Conversica. This robust tech stack streamlined processes and heightened efficiency across the organization. - Impressive Performance Metrics: Drove significant growth in key metrics, including website traffic (over 1m new/month), new opportunity count, revenue ($600k in 6 months), average order value… Show more - Comprehensive Marketing and Demand Generation: Pioneered marketing and demand generation strategies, integrating CRM (Hubspot), Netsuite, and AI tools such as Lavender, ChatGPT, and Conversica. This robust tech stack streamlined processes and heightened efficiency across the organization. - Impressive Performance Metrics: Drove significant growth in key metrics, including website traffic (over 1m new/month), new opportunity count, revenue ($600k in 6 months), average order value ($1,200 to $6,500), and closed won deals. This focus on high-impact initiatives and targeted marketing tactics substantially improved campaign performance and contributed to the company’s success. Not to mention leads: previous lead count was 2-3 a month, with the peak being over 700 highly qualified leads per month. - Robust Lead Generation Content Strategy: Led the development of a content strategy that helped generate quality leads and drive business growth. My team created the company’s first content calendar, which allowed for better planning, execution, and analysis of content initiatives. This strategic approach ensured the delivery of relevant and engaging content to our target audience, further enhancing the effectiveness of our marketing efforts. Show less

Senior Director, Demand Generation

• Jun 2021 - Jun 2022

- Impressive Return on Ad Spend: Achieved a remarkable 3:1 ratio on gross profit to ad spend, demonstrating the effectiveness of strategic advertising investments and driving significant revenue growth for the company. - Budget Management and Revenue Growth: Expertly managed a yearly budget that was less than 1% of net revenue, with ad spend increasing from $40k to $120k per month during my tenure. Led the revenue team to 3x previous monthly revenues, resulting in over $72MM of booked… Show more - Impressive Return on Ad Spend: Achieved a remarkable 3:1 ratio on gross profit to ad spend, demonstrating the effectiveness of strategic advertising investments and driving significant revenue growth for the company. - Budget Management and Revenue Growth: Expertly managed a yearly budget that was less than 1% of net revenue, with ad spend increasing from $40k to $120k per month during my tenure. Led the revenue team to 3x previous monthly revenues, resulting in over $72MM of booked revenue. - Sales Process Optimization: Instituted a joint sales/marketing methodology framework, KPI implementation, strategic hiring, and an updated tech stack to optimize the our processes, yielding a 154% NRR. Delivered land and expand strategy with major F100 accounts, generating over $10MM in revenue. - Brand and Creative Strategy Leadership: Developed a robust brand and creative strategy that positioned SwagUp as the most recognized leader in the promotional products industry, contributing to the company’s rapid growth and recognition as the 23rd fastest growing company on the Forbes 5000. Show less - Impressive Return on Ad Spend: Achieved a remarkable 3:1 ratio on gross profit to ad spend, demonstrating the effectiveness of strategic advertising investments and driving significant revenue growth for the company. - Budget Management and Revenue Growth: Expertly managed a yearly budget that was less than 1% of net revenue, with ad spend increasing from $40k to $120k per month during my tenure. Led the revenue team to 3x previous monthly revenues, resulting in over $72MM of booked… Show more - Impressive Return on Ad Spend: Achieved a remarkable 3:1 ratio on gross profit to ad spend, demonstrating the effectiveness of strategic advertising investments and driving significant revenue growth for the company. - Budget Management and Revenue Growth: Expertly managed a yearly budget that was less than 1% of net revenue, with ad spend increasing from $40k to $120k per month during my tenure. Led the revenue team to 3x previous monthly revenues, resulting in over $72MM of booked revenue. - Sales Process Optimization: Instituted a joint sales/marketing methodology framework, KPI implementation, strategic hiring, and an updated tech stack to optimize the our processes, yielding a 154% NRR. Delivered land and expand strategy with major F100 accounts, generating over $10MM in revenue. - Brand and Creative Strategy Leadership: Developed a robust brand and creative strategy that positioned SwagUp as the most recognized leader in the promotional products industry, contributing to the company’s rapid growth and recognition as the 23rd fastest growing company on the Forbes 5000. Show less

Vice President

• Oct 2019 - Jul 2021

- Aligned Sales, Marketing, and Customer Success teams for an effective end-to-end customer experience. Restructured sales organization to include LDRs, BDCs, Inside Sales, and Outside Sales teams with varied commission structures and focuses. Evaluated product offerings to maximize growth through segment volume, funnel conversions, sales value, and revenue generation. - Boosted lead generation from <10 to 1,000+ leads/month with targeted marketing campaigns and a 37% close rate… Show more - Aligned Sales, Marketing, and Customer Success teams for an effective end-to-end customer experience. Restructured sales organization to include LDRs, BDCs, Inside Sales, and Outside Sales teams with varied commission structures and focuses. Evaluated product offerings to maximize growth through segment volume, funnel conversions, sales value, and revenue generation. - Boosted lead generation from <10 to 1,000+ leads/month with targeted marketing campaigns and a 37% close rate. Turned a $28k MoM operating loss into a $150k MRR profit through software implementation (HubSpot, Conversica, Dialpad, Brightpearl), strategic hiring, government contract renewals, location consolidation, and warehouse management optimization. - Improved customer retention by 200% with retention programs, incentives, enhanced customer service, and automated order renewals.

Vice President, Sales and Marketing

• Jul 2019 - Oct 2019

Executive Director Of Marketing

• Feb 2018 - Jul 2019

• Assessed the needs of the business and created 30-60-90-day strategy and execution plans for both sales and marketing, in coordination with the CEO and Chief Revenue Officer • Through a partnership with Product, took Pro-Vigil from a “physical installation” security company into a SaaS business through transformative software creation, our new “Artificial Intelligence” being core to our MVV, new mobile applications, and cross functional team alignment communicating our new brand position… Show more • Assessed the needs of the business and created 30-60-90-day strategy and execution plans for both sales and marketing, in coordination with the CEO and Chief Revenue Officer • Through a partnership with Product, took Pro-Vigil from a “physical installation” security company into a SaaS business through transformative software creation, our new “Artificial Intelligence” being core to our MVV, new mobile applications, and cross functional team alignment communicating our new brand position and value proposition • Through heavy investment in Hubspot, we developed the full connection between SFDC to sophisticate the marketing teams’ efforts in servicing new buyers and existing customers through lead qualification scoring, customer service scoring, and workflow management • Increased lead throughput, along with new sales team alignment, to nearly 20,000 new leads per month without increasing headcount - Conversica (AI Sales Assistant) was integrated into Salesforce and Hubspot to work upwards of 20,000 warm leads per month, and once qualified they were then passed to the Lead Development team, with a 47% close won rate and a 1,741% ROI on Conversica • Through creative marketing and a data analysis team in India of 16, we created best in class market research on our customers, ensuring highly targeted GTM campaigns, and coveted clean data • Regular report outs on lead quality and end to end funnel health at each stage of the lead, which channel it came from, where revenue was being generated, COCA, LTV, opportunities by dollar, closed won RMR, budget spend by channel, by business division, percent of budget spent to marketing budget ROI - All reports were automated through DOMO • Headed the Committee for Culture and given budget to create team building exercises, improve the quality of the office environment, and implement forward thinking HR policies, such as Unlimited Paid Time Off, Vacation Incentives, and Volunteer Time Off Show less • Assessed the needs of the business and created 30-60-90-day strategy and execution plans for both sales and marketing, in coordination with the CEO and Chief Revenue Officer • Through a partnership with Product, took Pro-Vigil from a “physical installation” security company into a SaaS business through transformative software creation, our new “Artificial Intelligence” being core to our MVV, new mobile applications, and cross functional team alignment communicating our new brand position… Show more • Assessed the needs of the business and created 30-60-90-day strategy and execution plans for both sales and marketing, in coordination with the CEO and Chief Revenue Officer • Through a partnership with Product, took Pro-Vigil from a “physical installation” security company into a SaaS business through transformative software creation, our new “Artificial Intelligence” being core to our MVV, new mobile applications, and cross functional team alignment communicating our new brand position and value proposition • Through heavy investment in Hubspot, we developed the full connection between SFDC to sophisticate the marketing teams’ efforts in servicing new buyers and existing customers through lead qualification scoring, customer service scoring, and workflow management • Increased lead throughput, along with new sales team alignment, to nearly 20,000 new leads per month without increasing headcount - Conversica (AI Sales Assistant) was integrated into Salesforce and Hubspot to work upwards of 20,000 warm leads per month, and once qualified they were then passed to the Lead Development team, with a 47% close won rate and a 1,741% ROI on Conversica • Through creative marketing and a data analysis team in India of 16, we created best in class market research on our customers, ensuring highly targeted GTM campaigns, and coveted clean data • Regular report outs on lead quality and end to end funnel health at each stage of the lead, which channel it came from, where revenue was being generated, COCA, LTV, opportunities by dollar, closed won RMR, budget spend by channel, by business division, percent of budget spent to marketing budget ROI - All reports were automated through DOMO • Headed the Committee for Culture and given budget to create team building exercises, improve the quality of the office environment, and implement forward thinking HR policies, such as Unlimited Paid Time Off, Vacation Incentives, and Volunteer Time Off Show less

City Council Member Candidate

• Jul 2014 - May 2019

Director of Marketing

• Aug 2016 - Mar 2018

• In coordination with the CEO, created a strategy and execution Go-To-Market plan to take Execupay from a traditional payroll company, to a full-blown HR SaaS provider, through product, sales, marketing, and culture transformation. • Own the revenue growth strategy including defining buyers’ profiles and target markets, segmentation, and processes, and account for top and bottom line finances to prove success. • Built business plans on model that fueled revenue growth on Channel Partner… Show more • In coordination with the CEO, created a strategy and execution Go-To-Market plan to take Execupay from a traditional payroll company, to a full-blown HR SaaS provider, through product, sales, marketing, and culture transformation. • Own the revenue growth strategy including defining buyers’ profiles and target markets, segmentation, and processes, and account for top and bottom line finances to prove success. • Built business plans on model that fueled revenue growth on Channel Partner revenue (“Powered by”), Direct Channel revenue, and Partner Software businesses. • Implemented company firsts; an Inside Sales Team, departmental communication processes, company-wide marketing materials via portal, and built a cross functional leadership team • Worked closely with sales, development, and HR teams to build out product roadmap / RTM for the new software rollout, along with all the necessary GTM project planning and product marketing that needed to be completed prior to launch • By creating a close relationship with BambooHR, we built deep software integrations into their HR SaaS product, as they did not offer Payroll - This partnership increased revenue overall by over 30% • Created customer persona’s, constructed the buyer’s journey, and created various types of collateral, from videos to webinars for each step, creating pipeline acceleration on minimal budget • Coordinated the Execupay User Conference (EPUC) two years in a row, with over 500 SaaS partners, as well as 80 sponsored integration partners • Ran and coordinated the first positive ROI year for tradeshows with a 20% lift in revenue from attendance, through sales meetings, and transparent sales tracking Show less • In coordination with the CEO, created a strategy and execution Go-To-Market plan to take Execupay from a traditional payroll company, to a full-blown HR SaaS provider, through product, sales, marketing, and culture transformation. • Own the revenue growth strategy including defining buyers’ profiles and target markets, segmentation, and processes, and account for top and bottom line finances to prove success. • Built business plans on model that fueled revenue growth on Channel Partner… Show more • In coordination with the CEO, created a strategy and execution Go-To-Market plan to take Execupay from a traditional payroll company, to a full-blown HR SaaS provider, through product, sales, marketing, and culture transformation. • Own the revenue growth strategy including defining buyers’ profiles and target markets, segmentation, and processes, and account for top and bottom line finances to prove success. • Built business plans on model that fueled revenue growth on Channel Partner revenue (“Powered by”), Direct Channel revenue, and Partner Software businesses. • Implemented company firsts; an Inside Sales Team, departmental communication processes, company-wide marketing materials via portal, and built a cross functional leadership team • Worked closely with sales, development, and HR teams to build out product roadmap / RTM for the new software rollout, along with all the necessary GTM project planning and product marketing that needed to be completed prior to launch • By creating a close relationship with BambooHR, we built deep software integrations into their HR SaaS product, as they did not offer Payroll - This partnership increased revenue overall by over 30% • Created customer persona’s, constructed the buyer’s journey, and created various types of collateral, from videos to webinars for each step, creating pipeline acceleration on minimal budget • Coordinated the Execupay User Conference (EPUC) two years in a row, with over 500 SaaS partners, as well as 80 sponsored integration partners • Ran and coordinated the first positive ROI year for tradeshows with a 20% lift in revenue from attendance, through sales meetings, and transparent sales tracking Show less

Senior Product Marketing Manager

• Aug 2012 - Aug 2016

• Headed up Product Marketing for VMware (vCenter / vCloud), working closely with Product Management, to ensure business plans were well tailored to our buyers, their journey’s and expectations of use in the Enterprise. • Quarterly Executive Reviews with our COO and key stakeholders, on KPI’s such as revenue, conversion rates, campaign performance, EBITDA, ACOCA, LTV, overall pipeline, and budget variance, ensuring we are aligned cross functionally. • Developed the overarching marketing… Show more • Headed up Product Marketing for VMware (vCenter / vCloud), working closely with Product Management, to ensure business plans were well tailored to our buyers, their journey’s and expectations of use in the Enterprise. • Quarterly Executive Reviews with our COO and key stakeholders, on KPI’s such as revenue, conversion rates, campaign performance, EBITDA, ACOCA, LTV, overall pipeline, and budget variance, ensuring we are aligned cross functionally. • Developed the overarching marketing strategy and message for local, regional, and global product marketing campaigns, including highly complex multi-stage nurture campaigns, in various pieces of content, and in multiple languages. • Aside from VMware, I headed up several areas of business, including Rackspace’s $1.7 billion Dedicated Portfolio (Compute, Databases, Networking, Storage), spearheaded Product Marketing for the Dell / EMC Acquisition, and Storage, while playing support roles in most Fanatical Support for “X” launches. • Created processes for effective cross functional team support, from creative, to sales, to legal, and beyond, including GTM Planning and Execution. • Frequently spoke to large numbers of people, for Lunch and Learn’s with SME’s, and/or announcing internal product launches, to speaking to CEO’s on stage at Rackspace off-site events. Show less • Headed up Product Marketing for VMware (vCenter / vCloud), working closely with Product Management, to ensure business plans were well tailored to our buyers, their journey’s and expectations of use in the Enterprise. • Quarterly Executive Reviews with our COO and key stakeholders, on KPI’s such as revenue, conversion rates, campaign performance, EBITDA, ACOCA, LTV, overall pipeline, and budget variance, ensuring we are aligned cross functionally. • Developed the overarching marketing… Show more • Headed up Product Marketing for VMware (vCenter / vCloud), working closely with Product Management, to ensure business plans were well tailored to our buyers, their journey’s and expectations of use in the Enterprise. • Quarterly Executive Reviews with our COO and key stakeholders, on KPI’s such as revenue, conversion rates, campaign performance, EBITDA, ACOCA, LTV, overall pipeline, and budget variance, ensuring we are aligned cross functionally. • Developed the overarching marketing strategy and message for local, regional, and global product marketing campaigns, including highly complex multi-stage nurture campaigns, in various pieces of content, and in multiple languages. • Aside from VMware, I headed up several areas of business, including Rackspace’s $1.7 billion Dedicated Portfolio (Compute, Databases, Networking, Storage), spearheaded Product Marketing for the Dell / EMC Acquisition, and Storage, while playing support roles in most Fanatical Support for “X” launches. • Created processes for effective cross functional team support, from creative, to sales, to legal, and beyond, including GTM Planning and Execution. • Frequently spoke to large numbers of people, for Lunch and Learn’s with SME’s, and/or announcing internal product launches, to speaking to CEO’s on stage at Rackspace off-site events. Show less

Product Marketing Manager for Android/Nexus Programs

• Mar 2008 - Aug 2012

• Worked with the Android team from 0 device activations per day to over 1 million device activations per day • Collaborated with partners to launch the very first Android phone, the HTC G1, in October 2008 and 20+ subsequent handsets thereafter • Drove channel partner engagement across Search, Site Search, and Google Apps Security & Compliance Product Lines • Supported growing partner ecosystem through sales collateral, sales tools, competitive information and insights • Lead our… Show more • Worked with the Android team from 0 device activations per day to over 1 million device activations per day • Collaborated with partners to launch the very first Android phone, the HTC G1, in October 2008 and 20+ subsequent handsets thereafter • Drove channel partner engagement across Search, Site Search, and Google Apps Security & Compliance Product Lines • Supported growing partner ecosystem through sales collateral, sales tools, competitive information and insights • Lead our partners to execute creative marketing campaigns to generate awareness and demand for Google products that help grow Google businesses • Helped identify and recruit partners to drive revenue and provide high-quality services to our customers • Worked within an annual operating budget of $400m on Android in the first several years, with the main metric of the team’s success being Device Activations • Learned how to navigate and lead cross-company collaboration and marketing efforts, utilizing MDF to ensure success across all organizations involved • Worked extensively on understanding the market for devices, building out processes and GTM operations, driving revenue and device activations • Created complex and multi-faceted marketing plans for implementation across departments - this included Android, the Nexus program (now Pixel), and Search Show less • Worked with the Android team from 0 device activations per day to over 1 million device activations per day • Collaborated with partners to launch the very first Android phone, the HTC G1, in October 2008 and 20+ subsequent handsets thereafter • Drove channel partner engagement across Search, Site Search, and Google Apps Security & Compliance Product Lines • Supported growing partner ecosystem through sales collateral, sales tools, competitive information and insights • Lead our… Show more • Worked with the Android team from 0 device activations per day to over 1 million device activations per day • Collaborated with partners to launch the very first Android phone, the HTC G1, in October 2008 and 20+ subsequent handsets thereafter • Drove channel partner engagement across Search, Site Search, and Google Apps Security & Compliance Product Lines • Supported growing partner ecosystem through sales collateral, sales tools, competitive information and insights • Lead our partners to execute creative marketing campaigns to generate awareness and demand for Google products that help grow Google businesses • Helped identify and recruit partners to drive revenue and provide high-quality services to our customers • Worked within an annual operating budget of $400m on Android in the first several years, with the main metric of the team’s success being Device Activations • Learned how to navigate and lead cross-company collaboration and marketing efforts, utilizing MDF to ensure success across all organizations involved • Worked extensively on understanding the market for devices, building out processes and GTM operations, driving revenue and device activations • Created complex and multi-faceted marketing plans for implementation across departments - this included Android, the Nexus program (now Pixel), and Search Show less