Travis Bender

Director of Strategic Accounts at The Veterinary Cooperative
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Contact Information
us****@****om
(386) 825-5501
Languages
  • English -

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Bio

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Experience

    • Veterinary Services
    • 1 - 100 Employee
    • Director of Strategic Accounts
      • May 2022 - Sep 2023

      As a member of the leadership team, I was responsible for developing both short and long-term strategies for our vendor portfolio, which included more than 65 manufacturer partners worth $550M in revenue. I led a team of three Strategic Account Managers and had oversight of all vendor partner marketing budgets and promotional approvals, with a focus on optimizing spending to maximize both vendor and company return on investment (ROI). As a member of the leadership team, I was responsible for developing both short and long-term strategies for our vendor portfolio, which included more than 65 manufacturer partners worth $550M in revenue. I led a team of three Strategic Account Managers and had oversight of all vendor partner marketing budgets and promotional approvals, with a focus on optimizing spending to maximize both vendor and company return on investment (ROI).

    • United States
    • Manufacturing
    • 700 & Above Employee
    • Business Account Manager
      • Dec 2017 - May 2021

      Serves as Business Account Manager responsible for managing a $154M book of business and developing customer HQ locations to further support Hill’s Nutrition by improving BRMO (brand recommended most often) with veterinarians. Collaborates cross-functionally to develop annual strategy and promotions that drive sales, volume, and margin. Organizes and conducts in-depth business reviews, product distribution, and improves sales revenue through recommendations to veterinarians and script writing.… Show more Serves as Business Account Manager responsible for managing a $154M book of business and developing customer HQ locations to further support Hill’s Nutrition by improving BRMO (brand recommended most often) with veterinarians. Collaborates cross-functionally to develop annual strategy and promotions that drive sales, volume, and margin. Organizes and conducts in-depth business reviews, product distribution, and improves sales revenue through recommendations to veterinarians and script writing. Show less Serves as Business Account Manager responsible for managing a $154M book of business and developing customer HQ locations to further support Hill’s Nutrition by improving BRMO (brand recommended most often) with veterinarians. Collaborates cross-functionally to develop annual strategy and promotions that drive sales, volume, and margin. Organizes and conducts in-depth business reviews, product distribution, and improves sales revenue through recommendations to veterinarians and script writing.… Show more Serves as Business Account Manager responsible for managing a $154M book of business and developing customer HQ locations to further support Hill’s Nutrition by improving BRMO (brand recommended most often) with veterinarians. Collaborates cross-functionally to develop annual strategy and promotions that drive sales, volume, and margin. Organizes and conducts in-depth business reviews, product distribution, and improves sales revenue through recommendations to veterinarians and script writing. Show less

    • United States
    • Medical Equipment Manufacturing
    • 1 - 100 Employee
    • Medical Device Sales Representative
      • Jan 2017 - Dec 2017

      Provided leadership as Territory Manager responsible for targeting new surgeons and demonstrating benefits of using Arista AH in surgery. Focused on selling Arista AH into hospital supply chains and to surgeons during surgery. Educated on technical medication information during lunch & learns and live surgeries. Converted targets to Arista AH for their specific hemostat needs. Provided leadership as Territory Manager responsible for targeting new surgeons and demonstrating benefits of using Arista AH in surgery. Focused on selling Arista AH into hospital supply chains and to surgeons during surgery. Educated on technical medication information during lunch & learns and live surgeries. Converted targets to Arista AH for their specific hemostat needs.

    • Tobacco Manufacturing
    • 700 & Above Employee
    • Division Manager
      • Jun 2015 - Mar 2016

      Served as District Manager responsible for operating a $75M district in annual sales and leading a team of 8 Territory Managers. Focused on hiring and training new employees while coaching on selling practices and demonstrating contract sell-in with new employees. Evaluated team performance and provided annual ratings and bonuses. Coached Territory Managers on analyzing business, developing efficient routing plans, successful sales calls, and need-based selling techniques to improve sales skill… Show more Served as District Manager responsible for operating a $75M district in annual sales and leading a team of 8 Territory Managers. Focused on hiring and training new employees while coaching on selling practices and demonstrating contract sell-in with new employees. Evaluated team performance and provided annual ratings and bonuses. Coached Territory Managers on analyzing business, developing efficient routing plans, successful sales calls, and need-based selling techniques to improve sales skill set.

    • Account Manager
      • Sep 2011 - Jun 2015

      Provided leadership as Account Manager developing chain accounts to improve performance and increase share of market and volume through turnkey activities. Managed regional wholesalers to ensure fair pricing, execution of promotions, and timely returns. Coached Territory Managers through demonstrations and reported performance results back to District Manager. Worked cross-functionally to develop and implement high-impact company strategy to continually grow both volume and share of market.

    • Territory Manager
      • Apr 2007 - Sep 2011

      Served as Territory Sales Manager responsible for calling 120 outlets to grow & maintain business. Ensured contract compliance, improved sales and market share, evaluated pricing, improved distribution, performing 5P sell-in and execution, and managed consumer engagements. Acted as 7-Eleven Team Lead partnering with the local 7-Elevel Team to align goals and grow business through partnership with field consultants to achieve turnkey results. Grew share of market each year through effective… Show more Served as Territory Sales Manager responsible for calling 120 outlets to grow & maintain business. Ensured contract compliance, improved sales and market share, evaluated pricing, improved distribution, performing 5P sell-in and execution, and managed consumer engagements. Acted as 7-Eleven Team Lead partnering with the local 7-Elevel Team to align goals and grow business through partnership with field consultants to achieve turnkey results. Grew share of market each year through effective strategies.

Education

  • University of Nevada-Las Vegas
    Bachelor's degree, Marketing
    2001 - 2006

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