Experience

Woodberry Wine of Michigan

• United States
• Beverage Manufacturing
• 1 - 100 Employee

• Marketing Director

  • Jan 2022 - Present

  Oversee and direct a cross-functional team of 25 Sales Representatives while managing the development of marketing initiatives to drive brand awareness for a Michigan distributor of exceptional high value wines. Coordinate the creation of engaging and innovative marketing content while providing expertise to team members. Report directly to the CEO on current marketing campaigns and market trends. Provide mentorship and training to a newly hired Marketing Coordinator. Coordinate with the CFO, Logistics department and Warehouse Manager to facilitate the success of promotional programs. Administer over the company’s social media platforms and website while driving market awareness. -Managed the development of over 600 original graphic designs and over 2500 print & cuts for clients. -Communicate with executive management to identify and achieve quarterly and long-term strategic objectives. -Collaborate with international wineries to develop tailored marketing plans and collateral to maximize revenue. -Successfully grew Woodberry Wine’s social media presence. Increased Facebook and Instagram followers by 25% and improved reach by over 50%. -Manage the creation of quarterly price books as well as the design of engaging advertisement/ promotions. -Monthly sales meetings to increase brand awareness and market penetration while managing a booth and delivering excellent customer service to encourage new partnerships. -Liaise with clients to collaboratively develop targeted and tailored marketing content and solutions including menus, sell sheets, shelf talkers, flyers and social media content. -Hold weekly meetings with Sales Representatives to deliberate on marketing opportunities and brainstorm ideas. -Develop and maintain positive relationships with over 300 national and international suppliers/clients. Show less



Viskey Media

• Shelby Township, Michigan

• Owner

  • Jan 2015 - Oct 2022

  Developed & implemented sponsored targeted marketing plans and social media strategies designed to enhance online followings and improve brand recognition for clients including, Flippa, NDX Staffing, LaFata, Sapori Italian Restaurant and 900 Degrees Pizzeria & Bistro. Managed social media accounts, including Facebook, Twitter, Google Plus and Instagram. Identified target audience to improve the client’s online fan base and post reach. Maintained an understanding of the digital media landscape and algorithmic changes to ensure current and future marketing initiatives were relevant. -Created customized and quality visual graphics through digital photo editing, photography and videography. -Coordinated the organization and set up of events for up to 100 guests, and oversaw event photography -Wrote engaging platform specific content including periodic emails, newsletters and online posts to promote business specials and optimize social engagement with social advocates and influencers. -Monitored emerging cultural trends, identifying potential marketing and promotional opportunities. -Utilized Facebook and Google Analytics to investigate and enhance campaign performance metrics. -Developed and followed monthly operational budgets to cover production costs while identifying cost saving initiatives to boost business profit margins. Show less



Incredible Technologies

• United States
• Entertainment Providers
• 100 - 200 Employee

• Marketing Coordinator

  • Oct 2019 - May 2021

  Oversee the planning, development, creation and implementation of all online marketing strategies, social media promotional campaigns and traditional print media for a company that designs and manufactures coin-operated video games. Spearhead website development and administration, aligning digital media with the brand voice. Prepare, write and upload tailored marketing materials including articles and promotional graphics. -Direct the promotional branding and marketing for annual events and gaming tournaments with over 200 participants across multiple states. -Coordinate all event photography, videography and the live streaming of tournaments using YouTube and Twitch to maximize outreach. -Assist the Animation department in beta testing new video game products including Golden Tee Golf , Silver Strike Bowling and Power Putt Golf -Design, create, review and edit new digital graphics and video content for external marketing strategies -Cultivate positive customer and stakeholder relationships to promote continued brand loyalty. -Travel to Florida, Missouri, Wisconsin, Nevada and Indiana to coordinate onsite event planning, set up, execution and teardown. -Report to the Marketing Director and attend monthly marketing planning meetings to discuss market trends and opportunities. -Answer incoming client inquires, delivering exceptional customer service and support by utilizing in-depth product knowledge to resolve problems and concerns. -Collaborate within cross departmental teams to identify, develop and provide targeted marketing materials. -Manage multiple social media accounts including Facebook (41K followers), Twitter (10K followers), -Instagram (5K followers) and YouTube (6K Subscribers). -Liaise with customers to develop marketing plans to increase product awareness while consistently developing new sales leads. Show less



Sapori Italian Restaurant

• United Kingdom
• 1 - 100 Employee

• Social Media Analyst

  • Sep 2014 - Oct 2019

  -Develop paid targeted marketing plans focused towards identified demographic, improving the business’s fan base and improving business profit margins. -Manage the business’s various social media accounts, including Facebook, Twitter, Google Plus and Instagram, utilizing Hootsuite and Tweetdeck. -Create customized and quality visual graphics through digital photo editing and professional photographs from company events. -Write and design engaging platform specific content including emails, newsletters and online posts to promote business specials and optimize social engagement with social advocates and influencers. -Maintain an understanding of the digital media landscape and algorithmic changes to ensure current and future marketing initiatives are relevant. -Monitor emerging cultural trends, identifying potential opportunities or threats to the online brand reputation and marketing development. -Utilize Facebook, Email and Google Analytics to investigate campaign performance metrics, develop client reports, drive social traffic and develop online conversations with followers. Show less



HMJ Media

• Los Angeles, California

• Editor in Chief/Social Media Analyst

  • Sep 2009 - May 2016

  -Built the company’s loyal fan following through developing various social media channels, including Facebook, Twitter, Instagram, YouTube and Tumblr. -Created promotional campaigns and plans for third party products and sponsors, ensuring brand presence. -Monitored and reported on key competitive activity to new internet and social trends, identifying internet viral material and utilizing the trend for the benefit of the company. Interacted and developed fan relationships through communicating with social media participants. -Notable: Assumed leadership of the company’s online branding campaigns across various social media platforms, enhancing the business’s presence on the internet. -Oversaw the writing, editing and publication of over 3,500 articles of a wide variety of genres, for the company, ensuring well written, culturally relevant and quality articles as well as eye-catching photographs or digital graphics to improve the readership. -Researched into current and relevant social and urban trends to ensure personal and professional understanding of social trends to guarantee continued reader interest in published articles. -Managed a team of ten writers to ensure the continuous publication of relevant articles to meet tight deadlines. -Maintained strong relationships with sponsors to ensure a constant revenue from advertisements. -Notable: Assisted in re-branding HMJ media from its initial focus as a sports blog and revitalizing it to include a wider variety of articles and market the company as an urban culture website. Show less



Pigeons&Planes.com (Complex Media)

• Detroit, Michigan

• Writer

  • Jan 2010 - Jan 2011

  -Wrote articles based on various musical trends, genera and musicians for Complex Magazine Network’s largest music blog. Cooperated with the blog’s owner to ensure high quality written articles. -Conducted in-depth research into ongoing musical trends to develop consistent, accurate and interesting articles. -Wrote articles based on various musical trends, genera and musicians for Complex Magazine Network’s largest music blog. Cooperated with the blog’s owner to ensure high quality written articles. -Conducted in-depth research into ongoing musical trends to develop consistent, accurate and interesting articles.