Travis Smith
Senior Product Marketing Manager at Ureeka- Claim this Profile
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Bio
Sonal Singla
Travis was on my team, working to revamp Visa's end-to-end product development approach. He is very entrepreneurial, develops peer-like relationship with senior stakeholders, and stays focused on getting things done. He does it all while collaborating with individuals across various backgrounds, using a balanced mix of asking and asserting. As a result of his efforts, we were able to redesign the end-to-end product development process into a far more efficient approach. He also led a product marketing workstream to better market our suite of Risk Products, which came in very handy for client facing teams.
Sonal Singla
Travis was on my team, working to revamp Visa's end-to-end product development approach. He is very entrepreneurial, develops peer-like relationship with senior stakeholders, and stays focused on getting things done. He does it all while collaborating with individuals across various backgrounds, using a balanced mix of asking and asserting. As a result of his efforts, we were able to redesign the end-to-end product development process into a far more efficient approach. He also led a product marketing workstream to better market our suite of Risk Products, which came in very handy for client facing teams.
Sonal Singla
Travis was on my team, working to revamp Visa's end-to-end product development approach. He is very entrepreneurial, develops peer-like relationship with senior stakeholders, and stays focused on getting things done. He does it all while collaborating with individuals across various backgrounds, using a balanced mix of asking and asserting. As a result of his efforts, we were able to redesign the end-to-end product development process into a far more efficient approach. He also led a product marketing workstream to better market our suite of Risk Products, which came in very handy for client facing teams.
Sonal Singla
Travis was on my team, working to revamp Visa's end-to-end product development approach. He is very entrepreneurial, develops peer-like relationship with senior stakeholders, and stays focused on getting things done. He does it all while collaborating with individuals across various backgrounds, using a balanced mix of asking and asserting. As a result of his efforts, we were able to redesign the end-to-end product development process into a far more efficient approach. He also led a product marketing workstream to better market our suite of Risk Products, which came in very handy for client facing teams.
Credentials
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Jeff Weiner on Managing Compassionately
LinkedInFeb, 2020- Nov, 2024 -
Advanced Product Marketing
LinkedInJan, 2020- Nov, 2024
Experience
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Ureeka (acquired by ZenBusiness)
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Senior Product Marketing Manager
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Mar 2020 - Present
Ureeka is a mission-driven startup focused on democratizing economic opportunity by enabling community for underrepresented SMBs and by reducing the cost and risk associated with growing a small to medium sized business. Ureeka is a mission-driven startup focused on democratizing economic opportunity by enabling community for underrepresented SMBs and by reducing the cost and risk associated with growing a small to medium sized business.
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Visa
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Go-to-Market Strategist
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Oct 2018 - Aug 2019
CUSTOMER SEGMENTATIONSegmented the global payments ecosystem and identified the 2 segments that would drive a 15% increase in revenueGTM PLANNINGDeveloped a B2B go-to-market plan to grow the client base and revenue by securing deals in those segments; praised by COOA/B TESTINGDesigned an A/B go-to-market strategy test for 6 markets to capture $500M in increased revenue and drive more customer engagement; approved by regional and market sales executivesCOMMUNICATION + KPIPrepared C-suite executives on their presentations to communicate the sales strategy and KPIs for the upcoming year to 60+ market leaders Show less
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Product Operations Analyst
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Oct 2017 - Sep 2018
CROSS-FUNCTIONAL LEADERSHIP + AGILE PRODUCT DEVELOPMENTLed a cross-functional team to introduce agile product development across the entire company; reduced commercialization process by 6 monthsDATA ANALYSISDesigned a global dashboard that analyzed sales plans to identify the top 10 in-demand products by market; used data to shape marketing campaigns and strategyMARKETING STRATEGYCollaborated with marketing to build a marketing strategy to increase user engagement around Visa’s top digital and risk products. Show less
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Business Associate (Rotation Program)
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Aug 2015 - Sep 2017
Selected as one of 21 participants in the 2015 Class to rotate through 4 teams in Visa's business and gain a cross-functional sense of the company as well as a holistic view of the payments industry. Associate Co-Brand Account Manager | March 2017 - Sept 2017CASE STUDY + CUSTOMER FEEDBACKWorked with merchant clients to develop case studies on their digital advertising spend and campaign performanceEMAIL MARKETINGManaged the team's communication strategy, sending a monthly bulletin to 20 co-brand partners with a 60% CTR DIGITAL MARKETING ANALYSISPresented partners with marketing campaign recommendations based on transaction data and market researchAssociate Product Manager - Risk, Identity, and Authentication Products | Sept 2016 - Feb 2017MARKETING COLLATERALPrepared communications and marketing material to launch a new product at Money 2020VISION SETTING + VALUE PROPOSITIONCollaborated with designers and engineers to develop product features based on user feedback and market researchAssociate Product Manager - Merchant Products | March 2016 - Aug 2016 MARKET RESEARCHProposed a new product to facilitate installment payments based on researching consumer and market trends in Latin America and EU; approved by CPOCROSS-FUNCTIONAL LEADERSHIP + PRICINGTeamed with account managers, legal, and the risk groups to develop a pricing strategy to reduce costs by 40% for resolving fraud investigations between merchants and issuers; adopted globallyCOPY WRITINGManaged and published the communication of network rule change to all banks and merchants around the worldAssociate Product Manager - E-Commerce and Mobile Payments Products | Aug 2015 - Feb 2016CUSTOMER ACQUISITIONPartnered with Sales and Tech to create a product pitch deck used to win 5+ clients in Africa, Latin America, and the Middle EastPRODUCT LAUNCHAnalyzed transaction data to monitor adoption and usage trends of an e-commerce product after launch Show less
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Boeing
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United States
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Aviation & Aerospace
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700 & Above Employee
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Supplier Quality Analyst
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May 2014 - Aug 2014
EXECUTIVE COMMUNICATION Presented proposal to executives in order reduce costs from delays during the build by interviewing engineers and extracting insights from 200+ damage reports from 4 airplane models DATA ANALYSIS Created an interactive model for engineers to identify common areas of damage on the 737, 747, 777, 787 EXECUTIVE COMMUNICATION Presented proposal to executives in order reduce costs from delays during the build by interviewing engineers and extracting insights from 200+ damage reports from 4 airplane models DATA ANALYSIS Created an interactive model for engineers to identify common areas of damage on the 737, 747, 777, 787
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Veebit
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United States
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IT Services and IT Consulting
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Research Manager
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Oct 2013 - Apr 2014
CONTENT MARKETING Oversaw the content development for the website and app to lead users through the sustainable supply chains for 3 products CUSTOMER TARGETING Wrote 180+ profile questions for the survey used to gain insight how a user’s values intersects their purchasing decisions CONTENT MARKETING Oversaw the content development for the website and app to lead users through the sustainable supply chains for 3 products CUSTOMER TARGETING Wrote 180+ profile questions for the survey used to gain insight how a user’s values intersects their purchasing decisions
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Boeing
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United States
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Aviation & Aerospace
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700 & Above Employee
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787 Business Strategist
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May 2013 - Aug 2013
OPERATIONAL EFFICIENCY + STRATEGIC PARTNERSHIPS Crafted a purchasing strategy which resulted in $500 million in savings after the first year by working with external business partners, engineering, and executives to identify common parts which could be bought in bulk OPERATIONAL EFFICIENCY + STRATEGIC PARTNERSHIPS Crafted a purchasing strategy which resulted in $500 million in savings after the first year by working with external business partners, engineering, and executives to identify common parts which could be bought in bulk
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FCA Fiat Chrysler Automobiles
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United Kingdom
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Motor Vehicle Manufacturing
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700 & Above Employee
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Sales Velocity Strategist
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May 2012 - Aug 2012
MESSAGING Pitched a concept for paid advertisement to one of the top Marketing executives, which was incorporated into the Jeep’s “Whole Again” commercial premiering in Super Bowl XLVII COMPETITIVE ANALYSIS + CONVERSION RATE Increased inventory turnover and sales by 300% by simplifying the company’s product offerings based on researching 10+ vehicles from competitive brands. MESSAGING Pitched a concept for paid advertisement to one of the top Marketing executives, which was incorporated into the Jeep’s “Whole Again” commercial premiering in Super Bowl XLVII COMPETITIVE ANALYSIS + CONVERSION RATE Increased inventory turnover and sales by 300% by simplifying the company’s product offerings based on researching 10+ vehicles from competitive brands.
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Veebit
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United States
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IT Services and IT Consulting
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Research Manager
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May 2011 - Dec 2011
Collaborated with the CEO to develop research on sustainable supply chains and build the MVP. Collaborated with the CEO to develop research on sustainable supply chains and build the MVP.
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Education
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2011 - 2014
Howard University
Bachelor of Business Administration (B.B.A.), Supply Chain Management -
2009 - 2011
Georgetown University
Social Entrepreneurship -
St. Anselm's Abbey School
Diploma, Secondary Education
Community
