Experience

Edge Dairy Farmer Cooperative

• United States
• Dairy
• 1 - 100 Employee

• Director of Public Affairs

  • Jul 2023 - Present

  - Direct the development and oversee the execution of effective communications and outreach strategies to engage diverse audiences. - Collaborate between Government Affairs and Communications teams on topics, strategy, communication types and timing for member advocacy and other special initiatives. - Develop content and deliver presentations to internal and external stakeholders on a variety of legislative, policy and advocacy issues. - Plan, organize and direct, on a… Show more - Direct the development and oversee the execution of effective communications and outreach strategies to engage diverse audiences. - Collaborate between Government Affairs and Communications teams on topics, strategy, communication types and timing for member advocacy and other special initiatives. - Develop content and deliver presentations to internal and external stakeholders on a variety of legislative, policy and advocacy issues. - Plan, organize and direct, on a local, regional and national level, strategic information programs, develop strategic communication plans and address public affairs issues.

• Director of Communications

  • Dec 2022 - Jul 2023

  In my role, I developed coordinate and directed our organizations' communications functions by planning and implementing communications strategies, initiatives, policies and procedures to advance and protect the brands of all organizations and partnerships.

• Digital Communications Manager

  • Mar 2022 - Dec 2022

  • Developed & executed digital aspects of the strategic comms plan • Designed graphics for digital platforms • Directed and/or assisted freelancers in storytelling projects • Managed relationships with press, media members

• Senior Communications Specialist

  • Oct 2021 - Mar 2022

  • Developed & executed public relations campaigns that promote the organizations, members, and partners • Curated content for use in award-winning publications in print and digital forms • Managed social audience of 34,000+ followers across varying platforms • Wrote & distributed press releases, arrange press conferences & media tours



TJ Senn Marketing

• President

  • Sep 2012 - Present

  • Craft authentic messaging and content for corporate or marketing campaigns • Drive engaging campaigns • Build powerful brands Previous commercial work includes clients such as Babcock House Student Cooperative at UW - Madison, the Dairy Business Assoication, Olbrich Botanical Gardens, Assist WI, Protekta, Southeast Milk, and more.



Southeast Milk, Inc.

• United States
• Dairy
• 1 - 100 Employee

• Market Research Communications Specialist

  • Jan 2020 - Oct 2021

  Belleview, FL • Communicated complex issues such as insights, trends, & analytics • Developed & oversaw cooperative's messaging to members, employees, and customers • Built & managed company's digital presence, including all social media content • Designed all company marketing materials including brochures, programs, reports, slides • Planned & promoted cooperative's annual leadership conference - SMILE

• Market Analyst

  • Feb 2017 - Jan 2020

  Belleview, FL • Vetted viability and economic impacts from possible new programs • Processed monthly reports on company performance • Forecasted future milk prices • Developed presentations with said data for senior management. Projects included researching a market-driven balancing plan to incentivize meeting current market demands, developing a new milk quality program, updating our members' zone pricing structure, and reassessing the cooperative's hauling rates based upon true cost… Show more • Vetted viability and economic impacts from possible new programs • Processed monthly reports on company performance • Forecasted future milk prices • Developed presentations with said data for senior management. Projects included researching a market-driven balancing plan to incentivize meeting current market demands, developing a new milk quality program, updating our members' zone pricing structure, and reassessing the cooperative's hauling rates based upon true cost variables



Campbellsport News

• United States
• Photography

• Reporter Intern

  • May 2016 - Aug 2016

  Campbellsport, WI • Followed leads, generated stories from across the southern parts of Fond du Lac county • Visited subjects, conducted interviews on site • Took photographs relative to stories and touched them up • Wrote interesting and compelling news stories while maintaining journalistic integrity • Edited news stories ensuring proper tone, grammar, and formats were used • Followed up with story subjects to receive feedback



ESPN Madison ( Good Karma Broadcasting LLC)

• Digital Marketing/Promotions Intern

  • Jan 2016 - May 2016

  Madison, WI • Programmed broadcasts for live radio events promoting local businesses. • Marketed partnerships with sponsors and registering participants for raffle events. • Engineered sound equipment, such as sound board, tie line for live broadcasts. • Produced engaging content for station social media and website. • Learned to develop campaigns for potential partners.



Assist WI

• Digital Marketing Intern

  • May 2015 - Sep 2015

  Wisconsin Dells, WI Promoted the organization, networked with other groups or individuals sharing a common goal, and developed engaging and empowering media to share the group's mission through appropriate social channels.



Senland Farms

• Farmhand

  • Jun 2009 - Aug 2014

  Lactation specialist, nutrition technician, and environmental assistant.