Consultant

• Aug 2023 - Present

Founder

• Apr 2023 - Present

Helping brands hone their stories and strategically leverage every available channel to capture authentic attention from the right audience and turn conversations into conversions. Helping brands hone their stories and strategically leverage every available channel to capture authentic attention from the right audience and turn conversations into conversions.

Executive Director of Public Relations

• Jun 2019 - Jul 2023

Skoog is an integrated communications and marketing agency that provides public relations, content marketing, corporate communications, branding, social media and design services for established and challenger brands across the luxury + fashion, food + CPG, lifestyle + design and cannabis industries. With offices in Chicago and New York, our team of storytellers and creators help brands connect with their audience and drive bottom-line business results.Every day, Skoog collaborates with clients to share their stories from a perspective that is uniquely theirs. Whether pitching a timely story with immediate ramifications, or creating a brand identity that will last for years, we ensure seamless integration between clients’ various marketing channels that amplifies their voice across all platforms. Show less

Director of Public Relations

• Apr 2016 - Jun 2019

Current and Past Clients: Gibson & Dehn, OOKIOH, Ghurka, Naghedi, Reel Paper, Figo Pet Insurance, Tiffany & Co., Rothy's, Burberry, Ralph Lauren, Gucci, method Soap, COS, Chicago History Museum, Museum of Contemporary Art Chicago, Vosges Haut-Chocolate, Andrea Goldman Design, Soucie Horner, SHIIR Rugs, Room & Board, Grassroots Cannabis, Kitchen Toke, and GREC Architects

Fashion Director

• Nov 2014 - Sep 2015

Fashion Director, November 2014-October 2015 Accounts: Belstaff, Rimowa, Yves Salomon, Brock Collection, Ji Oh, Draper James, Risto • Work closely with clients to create and execute seasonal integrated communication strategies that are aligned with the brand’s image, identity, and values. • Travel to London Fashion Week for Men’s and Women’s shows, coordinating tickets and seating for American media to the Belstaff, Preen, Osman, and Joseph runway shows and presentations • Travel to Paris Fashion Week, coordinating appointments for American media to preview the new collections of Yves Salomon and Risto • Manage guest lists and logistics for seasonal New York fashion week shows/presentations for J.Crew, Brock Collection, and Ji Oh • Secure beauty sponsorships for fashion week presentations for Brock Collection and Ji Oh • Secure strong relationships by proactively working with editors, writers, stylists, and bloggers • Part of the team that launched Draper James, Reese Witherspoon’s lifestyle brand. Executed a launch strategy that included exclusive launch features in print and online as well as news and product placements in long lead print publications. • Work on special events managing guest lists, media outreach, and day of front of house management including the Valentino Sala Biana Couture Show at the Whitney Museum in New York City • Manage seven junior level associates on a day-to-day basis, working with them to develop their skills and grown internally Show less

Senior Account Executive

• Dec 2013 - Nov 2014

Accounts: Kaufmanfranco, Lemlem, Hellessy, Kaelen, Savannah College of Art and Design • Develop seasonal strategies for clients that include feature stories, media spots, digital programs, among others • Manage three assistants/junior publicists and help them develop skills to grow within the agency • Secure strong relationships by proactively working with editors, writers, stylists, and bloggers • Manage guest lists, seating, and logistics for seasonal fashion week shows/presentations for Kaufmanfracon, Hellessy, and Kaelen • Create innovative and interesting content and programs for clients • Manage sample trafficking, credit reports, coverage reports for events, for all accounts • Create detailed monthly reports for each client detailing progress and current activity Show less

Senior Publicist

• Aug 2010 - Dec 2013

Senior Publicist October 2012-December 2013 Accounts: Peter Som, Marc by Marc Jacobs, Gap Publicist- November 2010 to October 2012 Accounts: Tabitha Simmons, Marc by Marc Jacobs, Gap, Doo.Ri, Doo.Ri Under.Ligne • Develop seasonal strategies for clients that include feature stories, media spots, digital programs, among others. • Manage publicists/interns and help them develop the skills needed to grow within the agency • Responsible for trafficking, credit reports, coverage reports for events and releases, editor appointments, press days for all accounts • Responsible for sending product and celebrity releases and securing and tracking coverage • Pitch products based on seasonal priorities and secure placements and stories in digital and print outlets • Secure strong relationships by proactively working with editors, writers, stylists, and bloggers • Manage guest lists and secure media coverage for events including Barneys New York Gaga’s Workshop and Disney’s Electric Holiday • Manage guest lists, seating, and logistics for seasonal Marc Jacobs and Marc by Marc Jacobs shows • Effectively use Fashion GPS to manage collections, send releases, and to organize various show and event guest lists Show less