Experience

draftLine USA

• United States
• Advertising Services
• 1 - 100 Employee

• Art Director

  • Jul 2023 - Present

• Associate Art Director

  • Nov 2022 - Aug 2023

  Busch Light Peach TVCAfter being given responsibility and ownership of the script and general art direction, I was able to quickly write and get storyboards into a place that made pitching the script to our brand partners a seamless and easy task with little to no edits or feedback.Natural Light Equity ShootIn order to help establish Natural Light into a new role as an easy going, down to earth brand from the shore, I helped set art direction for our equity photoshoot and was an active voice on set; I advocated for possible solves and solutions to challenges we faced on set and ways to bring the creative to life.Drilling Beers Capsule Collection Before Natural Light had decided to transition its voice from a fratty college experience, to an easy going, down to earth brand from the shore that valued a blue collar work ethic, the Drilling Beers brand world offered the perfect transition between the two. I married an art direction that used design language from tool companies with our vintage VBI from 1978. For the capsule collection, we created work jackets, shirts, and a custom made toolbox that functioned as a cooler. The sweepstakes to win ultimately generated 8k signups for our data capture targets. Show less

• Designer

  • Nov 2021 - Nov 2022

  Busch Light 2022 Camo CansI designed two unique, scalable, camo patterns based off iconic hunting patterns like Realtree and Mossy Oak. With one pattern for Busch Light and Busch Heavy, I created easter eggs out of the Busch brand logos that could be hidden into the foliage of the scene.CinciNatty CanFor Super Bowl LVI, Natty needed to have a way into the conversation in a very scrappy, Natty, way. Natty looks out for the underdog, so we created a fake can with a Bengals themed CinciNatty design. It was one of the most shared posts in the Anheuser-Busch portfolio for the game.Busch x David's BridalTo promote the 2021 Camo Cans, Busch partnered with David's Bridal to make a dress for each pattern. It was the quality of the mock dresses and accessories I designed that helped build the partnership. Show less

• Designer

  • Mar 2021 - Nov 2021

  -Learning and applying the brand Tone-of-Voice for the Busch and Natural Light Brands for paid social campaigns, campaign pitches, and branded merchandise to help fill in for gaps in bandwidth



The Sawtooth Group

• United States
• Advertising Services
• 1 - 100 Employee

• Graphic Designer

  • Sep 2019 - Dec 2019

  •Managed visual identities, branding, and other marketing collateral for E-Commerce and trade marketing of Consumer Packaged Goods clients like McCormick Brands, Explore Cuisine, and Triumph Brewing. •Manipulating packaging design and product photos to be mobile friendly infographic for A+ Amazon seller pages. •Responsible for copywriting that was on brand and fit tone-of-voice Zatarain’s e-commerce page on Amazon. •Designed consistent and on brand email newsletters and presentation decks for clients like Fitness Singles, Explore Cuisine, and Triumph Brewing. •Monthly content creation for social media, like animations and vector illustrations. Show less



Erco Ceilings and Interiors Inc.

• Graphic Designer and Communications Specialist

  • May 2018 - Dec 2019

  •Responsible for logo redesigns, branding systems, brand guides, and consistent typography. •Design of marketing collateral like banners for trade shows, vehicle wraps, one sheets, email design, and business cards along with advertisements for trade publications. •Responsible for print production design and acting as the go between for the company and print vendors. •Created and wrote radio scripts for an regional advertising campaigns. •Managed relationships between clients, advertising agencies and web developers. •Managed mass email campaigns. •Helped win 2nd place for an industry award by compiling interviews, documenting, a writing a compelling narrative for a job done for a client. Show less



Argo Independent Student Newspaper

• Art Director

  • Sep 2018 - Mar 2019

  •Implemented changes and made recommendations toward the overall artistic style and approach of the publication in order to help drive an increase in readership across campus. •Illustrated unique mastheads to fit each issue. •Illustrated cartoons for selected articles. •Creation of branding and visual identities. •Implemented changes and made recommendations toward the overall artistic style and approach of the publication in order to help drive an increase in readership across campus. •Illustrated unique mastheads to fit each issue. •Illustrated cartoons for selected articles. •Creation of branding and visual identities.



Stockton University

• United States
• Higher Education
• 700 & Above Employee

• Student Intern

  • Sep 2018 - Dec 2018

  -As part of an initiative to catalog and commemorate Stockton University’s 50 years as a teaching institution, I was employed as a student intern attached with the office of alumni relations. -My duties included reaching out to hundreds of alumni from the earliest years of the University’s history and interviewing them on their time there to present a record of what the student body thought the school through the years. -My secondary tasks included identifying five places of historical and cultural interest on campus to realize them as digital watercolor illustrations used for historical purposes and as the personal correspondence of the school president. Show less



Sara & Sam Schoffer Holocaust Resource Center

• Student Intern

  • Sep 2017 - Dec 2017

  -The Sara and Sam Schoffer Holocaust Resource Center is the largest and most comprehensive of its kind in the area. It draws attention from visitors from around the world who look through the archives and resources it maintains. -As a student intern at the Holocaust Resource Center my tasks included administrative functions like answering phone calls, emails, giving tours of the center, as well as attending community outreach events in the surrounding area. -The Sara and Sam Schoffer Holocaust Resource Center is the largest and most comprehensive of its kind in the area. It draws attention from visitors from around the world who look through the archives and resources it maintains. -As a student intern at the Holocaust Resource Center my tasks included administrative functions like answering phone calls, emails, giving tours of the center, as well as attending community outreach events in the surrounding area.


Brick Beach Ocean Rescue
• Lifeguard/ Rescue Diver

  • May 2014 - Sep 2017


Brick Township Volunteer EMS

• Cadet Captain

  • Nov 2013 - May 2015

  I oversaw the other cadets at my volunteer squad as an Emergency Medical Technician and active riding member. I oversaw the other cadets at my volunteer squad as an Emergency Medical Technician and active riding member.