Experience

Innovations

• United States
• Wholesale
• 1 - 100 Employee

• Digital Marketing Coordinator

  • Feb 2021 - Present

  -Develop and execute email marketing strategy from ideation through post-launch analytics-Maintain health of email marketing lists and create lead generation campaigns to grow list-Lead our SEO efforts including technical changes, keyword optimization and link building-Uphold our website content, including continual updates to copy, product imagery and landing pages-Report on website and email analytics to senior management on a monthly basis-Develop and maintain relationships with all third-party websites that feature our products and keep them up to date-Support the efforts of our SEM agency-Consistently produce high resolution images of various products to be featured on our website, third party websites and social media platforms-Work closely with team members to source props and style our seasonal photoshoots Show less

• Marketing Assistant

  • Dec 2019 - Jan 2021

  - Write and edit copy for social, website, and press to augment our presence in the market- Provide administrative and project support for yearly launches and campaigns- Assist in the organization of promotional events, whether traditional or digital- Analyze market research, questionnaires and other forms of external and internalfeedback- Assist with strategy and development for monthly internal and external e-newsletters- Produce graphic content for advertising, social, events + e-newsletters Show less



Neato

• United States
• Advertising Services
• 1 - 100 Employee

• Vans Student Marketing Manager

  • Apr 2017 - Apr 2018

  -Developed and executed timelines for marketing activations, including shoe design contests, college campus promotional events, House of Vans concerts, art shows, video viewings and free skate sessions -Implemented social media strategies such as blogger outreach, social influencer penetration and promotional posts, to engage communities on Instagram, Twitter, and Facebook -Identified local key events to cultivate and sustain working relationships with influencers, and drive Vans brand awareness in local market -Acted as a brand ambassador for Vans, firmly endorsing the “Off The Wall” lifestyle on social media and on campus Show less



Urban Outfitters

• United States
• Apparel & Fashion
• 700 & Above Employee

• Mens Accesory Supervisor

  • Oct 2014 - Jan 2017

  -Coordinated daily business activities, ensured pricing updates and display changes were happening in a timely manner to adhere to corporate guidelines -Adjusted floor plans and product placement to maximize impact, creating visually appealing and engaging displays -Tracked and maintained weekly inventory reports to communicate merchandising needs with the store manager -Accurately and efficiently processed customer check out to provide ultimate guest satisfaction -Coordinated daily business activities, ensured pricing updates and display changes were happening in a timely manner to adhere to corporate guidelines -Adjusted floor plans and product placement to maximize impact, creating visually appealing and engaging displays -Tracked and maintained weekly inventory reports to communicate merchandising needs with the store manager -Accurately and efficiently processed customer check out to provide ultimate guest satisfaction



Been Trill

• Greater New York City Area

• Intern

  • Jan 2014 - Feb 2015

  -Assisted in-house photographer with lighting adjustments, props, and coordinated outfit and backdrop changes during photoshoots -Installed showroom displays and carried out merchandising plans on a seasonal basis -Managed relationships with vendors and social media influencers to place product within target market and ensure they had a flow of our most current clothing -Assisted in-house photographer with lighting adjustments, props, and coordinated outfit and backdrop changes during photoshoots -Installed showroom displays and carried out merchandising plans on a seasonal basis -Managed relationships with vendors and social media influencers to place product within target market and ensure they had a flow of our most current clothing