Creative Director

• Oct 2021 - Present

ACD, Content Writing

• Jan 2020 - Oct 2021

Content Director

• Nov 2018 - Nov 2019

- Developed and implemented content strategies for the New Holland Agriculture and New Holland Construction brands in North America. - Oversaw and directed the content creation efforts of all internal resources, subject matter experts, partner agencies and external vendors. - Planned and executed the editorial calendars of four company publications targeting both customers and dealers. - Directed photo and video shoots from initial treatment through post-production. - Defined, developed and maintained brand voice, tone and messaging across all company communication channels. Show less

Creative Director

• Jun 2014 - Nov 2018

- Led a dynamic team of Associate Creative Directors, Art Directors, Designers and Copywriters to create innovative, integrated B2B marketing solutions. - Delivered unforgettable client experiences that accelerated complex buying cycles and sparked customer imaginations. - Utilized the latest marketing technologies and techniques to enhance client brands and create sustained competitive advantages within a range of diverse markets. - Fused strategic insight with creative output that energized and engaged the all-too-often underestimated emotional decision-making processes of B2B audiences worldwide. - Forged lasting client partnerships through captivating and inspiring creative presentations. - Clients include manufacturers of refuse vehicles, concrete mixers, pressure and vacuum measurement instrumentation, resilient rubber flooring, industrial lifting equipment and more. Show less

Content Director

• Mar 2011 - Jun 2014

- Helped this boutique PA agency become HubSpot's first Platinum partner through a unique mix of strategic content and inbound marketing techniques. - Oversaw the development and enhancement of all client brand stories and identities from website concepts through content marketing plan execution. - Developed and implemented the agency’s first SEO/SEM offering. - Created lead-generating content that consistently drove customer awareness and client revenue. - Lead the content department as it grew from a single employee to a team of 10 writers and three editors. - Researched target market demographics, patterns, trends and preferences. - Crafted detailed voice & style guidelines, buyer personas and robust messaging platforms that provided a scalable foundation for all subsequent copy deliverables. - Clients included nonprofit, B2B and some B2C businesses in a variety of industries from healthcare, insurance and retail to legal, financial, IT, software solutions and more. Show less

Senior Copywriter

• Feb 2008 - Nov 2010

- Oversaw the creation and execution of strategic messaging frameworks for this boutique Southwestern agency. - Collaborated with CD and AD on integrated campaign concept development for a variety of local and regional clients. - Directed recording sessions and photo/video shoots. - Crafted fresh, original ad copy for use in statewide print, radio, television, interactive, direct mail and billboard campaigns. - Oversaw the creation and execution of strategic messaging frameworks for this boutique Southwestern agency. - Collaborated with CD and AD on integrated campaign concept development for a variety of local and regional clients. - Directed recording sessions and photo/video shoots. - Crafted fresh, original ad copy for use in statewide print, radio, television, interactive, direct mail and billboard campaigns.

Digital Marketing Manager

• Aug 2005 - Nov 2008

- Oversaw the digital marketing efforts of a national grant writing training organization. - Planned region-specific social media and email marketing campaigns. - Wrote, designed and implemented all interactive content. - Cultivated and maintained close working relationships with various association managers, public officials and program alumni while nurturing a meticulously maintained database of over five million active contacts. - Oversaw the digital marketing efforts of a national grant writing training organization. - Planned region-specific social media and email marketing campaigns. - Wrote, designed and implemented all interactive content. - Cultivated and maintained close working relationships with various association managers, public officials and program alumni while nurturing a meticulously maintained database of over five million active contacts.

Copywriter

• Jan 2004 - Jun 2005

- Conceived and generated captivating, targeted advertising and marketing copy for a wide range of local clients and media. - Provided fastidious editing services on a project basis. - Conceived and generated captivating, targeted advertising and marketing copy for a wide range of local clients and media. - Provided fastidious editing services on a project basis.

Advertising Director

• Jan 2004 - Jun 2005

-Managed a small team of designers and sales associates in branding and marketing the NY capitol region’s first full-color real estate showcase. -Created and implemented sharp, on-target direct mail, email and print advertising campaigns, ultimately resulting in a 250% increase in revenue over the first 18 months. -Wrote enticing commercial and residential property descriptions on behalf of all realtor clients. -Managed a small team of designers and sales associates in branding and marketing the NY capitol region’s first full-color real estate showcase. -Created and implemented sharp, on-target direct mail, email and print advertising campaigns, ultimately resulting in a 250% increase in revenue over the first 18 months. -Wrote enticing commercial and residential property descriptions on behalf of all realtor clients.

Owner

• Sep 2002 - Jun 2005

- Launched a small copywriting and editing business after college. - Provided professional writing services to local businesses and professionals for print, web and direct mail distribution. - Edited everything from professional witness depositions and industrial safety manuals to press releases and websites. - Launched a small copywriting and editing business after college. - Provided professional writing services to local businesses and professionals for print, web and direct mail distribution. - Edited everything from professional witness depositions and industrial safety manuals to press releases and websites.

Production Manager & Sales Associate

• Aug 2002 - Dec 2004

- Coordinated all aspects of advertising production for a number of internationally distributed medical journals and trade publications. - Sold, wrote, designed and typeset classified ad space. - Conducted monthly direct mail and email marketing campaigns. - Represented the company’s interests at a number of national trade conventions. - Developed an intimate familiarity with AMA style guidelines and best practices. - Coordinated all aspects of advertising production for a number of internationally distributed medical journals and trade publications. - Sold, wrote, designed and typeset classified ad space. - Conducted monthly direct mail and email marketing campaigns. - Represented the company’s interests at a number of national trade conventions. - Developed an intimate familiarity with AMA style guidelines and best practices.