Travis Harley

Technical Marketing Manager at VIP Mortgage Inc
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Contact Information
us****@****om
(386) 825-5501
Location
Scottsdale, Arizona, United States, US
Languages
  • English Native or bilingual proficiency
  • Romanian Professional working proficiency

Topline Score

Bio

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Nisha Burke

Travis Harley consistently demonstrates his notable web talents through every work project he undertakes. Not only can he address the creative and technical requirements his line of work calls for, he brings a terrific attitude and level of enthusiasm to each task. It is truly enjoyable to get to work with Travis on web assignments and there is, seemingly, not an online marketing task he cannot complete. I anticipate Travis will see nothing but a long line of successful projects throughout his career.

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Credentials

  • CSS3 Certified
    W3 Schools
  • HTML5 Certified
    W3 Schools

Experience

  • VIP Mortgage Inc
    • Financial Services
    • 1 - 100 Employee
    • Technical Marketing Manager
      • Jun 2020 - Present

      Manage corporate website as well as joint ventures websites. Create landing pages for lead generation. Create and modify Google & Facebook ads month over month. Funnel leads into Salesforce into a round robin system. Program features on the website to help leads. Create digital ads for individuals loan officers. Run heatmaps and check landing pages with analytics to update landing pages. Run A/B testing with Google Optimize to improve landing pages for more lead… Show more Manage corporate website as well as joint ventures websites. Create landing pages for lead generation. Create and modify Google & Facebook ads month over month. Funnel leads into Salesforce into a round robin system. Program features on the website to help leads. Create digital ads for individuals loan officers. Run heatmaps and check landing pages with analytics to update landing pages. Run A/B testing with Google Optimize to improve landing pages for more lead conversion. Manage and train loan officers on VIP's mobile app. Manage bugs, design and mock up new features, Create resources to help borrowers, realtors, and loan officers to use the mobile app. Integrate 3rd party software and API's into websites or with internal software. Streamline processes, collect data, run reports, create digital tools for Marketing team to make their jobs more efficient. Show less Manage corporate website as well as joint ventures websites. Create landing pages for lead generation. Create and modify Google & Facebook ads month over month. Funnel leads into Salesforce into a round robin system. Program features on the website to help leads. Create digital ads for individuals loan officers. Run heatmaps and check landing pages with analytics to update landing pages. Run A/B testing with Google Optimize to improve landing pages for more lead… Show more Manage corporate website as well as joint ventures websites. Create landing pages for lead generation. Create and modify Google & Facebook ads month over month. Funnel leads into Salesforce into a round robin system. Program features on the website to help leads. Create digital ads for individuals loan officers. Run heatmaps and check landing pages with analytics to update landing pages. Run A/B testing with Google Optimize to improve landing pages for more lead conversion. Manage and train loan officers on VIP's mobile app. Manage bugs, design and mock up new features, Create resources to help borrowers, realtors, and loan officers to use the mobile app. Integrate 3rd party software and API's into websites or with internal software. Streamline processes, collect data, run reports, create digital tools for Marketing team to make their jobs more efficient. Show less

  • Atomic Jolt
    • United States
    • Education
    • 1 - 100 Employee
    • Sales Engineer
      • Sep 2019 - Jun 2020

      Demo products to potential customers, generate marketing materials and articles, draft proposals and statements of work, negotiate pricing, and project manage custom development. In addition to sales, I help advise the engineer in charge of the website in implementing changes to increase traffic to the site, and help turn our site into a lead generating machine. Demo products to potential customers, generate marketing materials and articles, draft proposals and statements of work, negotiate pricing, and project manage custom development. In addition to sales, I help advise the engineer in charge of the website in implementing changes to increase traffic to the site, and help turn our site into a lead generating machine.

  • Utah State University
    • Higher Education
    • 700 & Above Employee
    • Webmaster
      • Oct 2018 - Sep 2019

      Working in the Extension program, I advertised our agriculture resources to the community. My time spent there, I helped increase traffic to the site by optimizing the site code and articles. Helped create a UTM generator to monitor traffic resources and established marketing campaigns with FaceBook and Google Adwords. Helped design pamphlets, billboards, and flyers. Working in the Extension program, I advertised our agriculture resources to the community. My time spent there, I helped increase traffic to the site by optimizing the site code and articles. Helped create a UTM generator to monitor traffic resources and established marketing campaigns with FaceBook and Google Adwords. Helped design pamphlets, billboards, and flyers.

  • THG Hosting (The Hut Group)
    • Full Stack Developer
      • Feb 2018 - Oct 2018

      Helped create tools for The Hut Groups client server dashboard. Built these functions using PHP Laravel and VueJS. Created tests to preform checks on new functions, debug errors, quality check code. Migrated legacy code from raw PHP into Laravel's framework. Helped create tools for The Hut Groups client server dashboard. Built these functions using PHP Laravel and VueJS. Created tests to preform checks on new functions, debug errors, quality check code. Migrated legacy code from raw PHP into Laravel's framework.

  • RizePoint
    • United States
    • Software Development
    • 1 - 100 Employee
    • Frontend Developer
      • Sep 2017 - Feb 2018

      Assisted in building the frontend form builder app. Using Angular and Angular Material as our frontend framework.

    • Web Manager
      • Aug 2016 - Dec 2017

      Responsible for building, enhancing and maintaining RizePoint’s internal and external web properties. Build, test, QA and launch web properties and landing pages to help grow the company. Work directly with the marketing team and external design agencies. Responsible for defining project requirements, maintaining schedules, conducting reviews, and completing projects on time and on (or under) budget. Responsibilities • Develop new internal and external facing site… Show more Responsible for building, enhancing and maintaining RizePoint’s internal and external web properties. Build, test, QA and launch web properties and landing pages to help grow the company. Work directly with the marketing team and external design agencies. Responsible for defining project requirements, maintaining schedules, conducting reviews, and completing projects on time and on (or under) budget. Responsibilities • Develop new internal and external facing site pages • Modify current web sites and blog sites • Own SEO strategy, implementation and regular reporting • Implement tracking analytics and optimize for best results • Support social media initiatives • Collaborate with other team members for requirements, education, troubleshooting • Successfully manage a fast moving list of projects • Stay updated on algorithm changes and how to optimize for them • Stay up-to-speed on current and emerging web technologies • Excellent communication skills and consulting with executives on needs and business objectives The website redesign won the 2017 Gold Marcom Award for website redesign. https://enter.marcomawards.com/entry/rizepoint-website-redesign/ https://rizepoint.com

  • Peak Alarm Co
    • United States
    • Construction
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Oct 2015 - Jul 2016

      Responsible for building and maintaining corporate and company websites, manage SEO, SEM, and online marketing campaigns while assign the IT team with the development and maintenance of in house-developed applications. Use Photoshop to design new corporate websites designs. Convert wire-frames and design mock-ups into custom WordPress template using HTML5, CSS3, LESS, JavaScript and PHP. Use various social media platforms to market the company site, to boost webpage visits and… Show more Responsible for building and maintaining corporate and company websites, manage SEO, SEM, and online marketing campaigns while assign the IT team with the development and maintenance of in house-developed applications. Use Photoshop to design new corporate websites designs. Convert wire-frames and design mock-ups into custom WordPress template using HTML5, CSS3, LESS, JavaScript and PHP. Use various social media platforms to market the company site, to boost webpage visits and inform clients/possible clients about new products and company information. Optimize corporate websites for search engines. Create Google Ad Words campaigns and measure traffic stats with Google Analytics. Plan and film marketing videos to help build our online presence, and help potential customers to understand our products. Record training videos for wide variety of services and security products. Used Canon T2i DSLR camera to shoot footage, and used Adobe Premiere and After Effects to edit the final products. Lighting, audio and camera stabilization setup on set. Show less Responsible for building and maintaining corporate and company websites, manage SEO, SEM, and online marketing campaigns while assign the IT team with the development and maintenance of in house-developed applications. Use Photoshop to design new corporate websites designs. Convert wire-frames and design mock-ups into custom WordPress template using HTML5, CSS3, LESS, JavaScript and PHP. Use various social media platforms to market the company site, to boost webpage visits and… Show more Responsible for building and maintaining corporate and company websites, manage SEO, SEM, and online marketing campaigns while assign the IT team with the development and maintenance of in house-developed applications. Use Photoshop to design new corporate websites designs. Convert wire-frames and design mock-ups into custom WordPress template using HTML5, CSS3, LESS, JavaScript and PHP. Use various social media platforms to market the company site, to boost webpage visits and inform clients/possible clients about new products and company information. Optimize corporate websites for search engines. Create Google Ad Words campaigns and measure traffic stats with Google Analytics. Plan and film marketing videos to help build our online presence, and help potential customers to understand our products. Record training videos for wide variety of services and security products. Used Canon T2i DSLR camera to shoot footage, and used Adobe Premiere and After Effects to edit the final products. Lighting, audio and camera stabilization setup on set. Show less

  • InkSoft
    • United States
    • Software Development
    • 1 - 100 Employee
    • Project Manager
      • Feb 2014 - Sep 2015

      Managed AlphaBroder, a multi-billion dollar company, with developmental needs. Effectively communicated between AlphaBroder and our team of developers for all projects. Manage feature requests, enhancements, bugs and more. Design mockup templates for feature requests, organize and prioritize task list and test all features before releasing. QA testing, debugging, and product scope. Communicate with AlphaBroder developers to ensure that communication between our system and theirs are… Show more Managed AlphaBroder, a multi-billion dollar company, with developmental needs. Effectively communicated between AlphaBroder and our team of developers for all projects. Manage feature requests, enhancements, bugs and more. Design mockup templates for feature requests, organize and prioritize task list and test all features before releasing. QA testing, debugging, and product scope. Communicate with AlphaBroder developers to ensure that communication between our system and theirs are intact. Show less Managed AlphaBroder, a multi-billion dollar company, with developmental needs. Effectively communicated between AlphaBroder and our team of developers for all projects. Manage feature requests, enhancements, bugs and more. Design mockup templates for feature requests, organize and prioritize task list and test all features before releasing. QA testing, debugging, and product scope. Communicate with AlphaBroder developers to ensure that communication between our system and theirs are… Show more Managed AlphaBroder, a multi-billion dollar company, with developmental needs. Effectively communicated between AlphaBroder and our team of developers for all projects. Manage feature requests, enhancements, bugs and more. Design mockup templates for feature requests, organize and prioritize task list and test all features before releasing. QA testing, debugging, and product scope. Communicate with AlphaBroder developers to ensure that communication between our system and theirs are intact. Show less

  • Marketecture
    • United States
    • Technology, Information and Media
    • 1 - 100 Employee
    • Design Manager
      • Feb 2011 - May 2013

      Managed a small team of web designers and developers to create custom websites for business owners. Programmed the websites to function within the companies API to allow our customers to update their website content with no web design background. Programmed in PHP, HTML5, CSS3 and JavaScript. Help make cosmetic changes to customers sites upon request. Managed and audited accounts to meet strict deadlines. Kept records with all feature requests, order changes and design… Show more Managed a small team of web designers and developers to create custom websites for business owners. Programmed the websites to function within the companies API to allow our customers to update their website content with no web design background. Programmed in PHP, HTML5, CSS3 and JavaScript. Help make cosmetic changes to customers sites upon request. Managed and audited accounts to meet strict deadlines. Kept records with all feature requests, order changes and design surveys. Trained in best practices for search engine optimization (SEO). Assisted in keyword research for select customers. Show less Managed a small team of web designers and developers to create custom websites for business owners. Programmed the websites to function within the companies API to allow our customers to update their website content with no web design background. Programmed in PHP, HTML5, CSS3 and JavaScript. Help make cosmetic changes to customers sites upon request. Managed and audited accounts to meet strict deadlines. Kept records with all feature requests, order changes and design… Show more Managed a small team of web designers and developers to create custom websites for business owners. Programmed the websites to function within the companies API to allow our customers to update their website content with no web design background. Programmed in PHP, HTML5, CSS3 and JavaScript. Help make cosmetic changes to customers sites upon request. Managed and audited accounts to meet strict deadlines. Kept records with all feature requests, order changes and design surveys. Trained in best practices for search engine optimization (SEO). Assisted in keyword research for select customers. Show less

Education

  • Brigham Young University - Idaho
    Bachelor's Degree, BS in Web Development
    2015 - 2017

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