Experience

Kinder's Premium Quality Seasonings & Sauces

• United States
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Director of Category Management

  • May 2021 - Present

  • Established Kinder's category management and insights department • Transitioned rapid growth start-up into data-driven organization • Built consumption reporting toolkit used across organization (Power BI) • Led sales strategy initiatives including assortment, innovation, pricing, etc. • Established Kinder's category management and insights department • Transitioned rapid growth start-up into data-driven organization • Built consumption reporting toolkit used across organization (Power BI) • Led sales strategy initiatives including assortment, innovation, pricing, etc.



REBBL Inc.

• United States
• Beverage Manufacturing
• 1 - 100 Employee

• Category Manager

  • Oct 2018 - May 2021

  • Created organization’s first category management & insights department • Built REBBL sales reporting suite eliminating third-party contractor dependence (SPINS, Nielsen, retailer portals, HH Panel, etc.) • Led category reviews across natural, conventional and mass retailers • Developed SKU priority guidelines, promotional best practices, etc. • Regularly present analysis and strategic recommendations to leadership team and board • Created organization’s first category management & insights department • Built REBBL sales reporting suite eliminating third-party contractor dependence (SPINS, Nielsen, retailer portals, HH Panel, etc.) • Led category reviews across natural, conventional and mass retailers • Developed SKU priority guidelines, promotional best practices, etc. • Regularly present analysis and strategic recommendations to leadership team and board



Justin's

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Sr. Sales Analyst

  • Jan 2017 - Oct 2018

  • Manage sales and shopper data analysis across platforms (SPINS, IRI, Nielsen, HH panel, etc.). • Led category review meetings with natural and conventional retailers. • Designed Justin's peanut butter pricing test. Partnered with national retailer on execution and analysis. • Led line-extension and brand innovation research. • Manage sales and shopper data analysis across platforms (SPINS, IRI, Nielsen, HH panel, etc.). • Led category review meetings with natural and conventional retailers. • Designed Justin's peanut butter pricing test. Partnered with national retailer on execution and analysis. • Led line-extension and brand innovation research.



Nielsen

• United States
• Technology, Information and Media
• 700 & Above Employee

• Client Manager

  • May 2016 - Jan 2017

  • Managed analyst-level associate • Led sales and panel analysis for client sales organization and Vega brand• Partnered with grocery retailer category management teams on assortment optimization• Oversaw client's database conversion and report migration

• Client Manager

  • Feb 2015 - May 2016

  • Managed client relationship including Nielsen contract and joint business planning process• Surpassed Nielsen revenue targets despite major organizational changes and eventual sale • Raised client satisfaction scores by +15% achieving 4.6/5.0 overall rating• Uncovered $9MM+ in assortment efficiency opportunities for client spreads brand

• Associate Client Manager

  • Jun 2013 - Feb 2015

  • Led analysis for Nestle Purina sales organization and cat litter brands• Launched Tidy Cats LightWeight, 2015 Nielsen Breakthrough Innovation Winner, with Nielsen BASES and Tidy Cats brand team • Presented “Analytic Best Practices” at Nestlé Purina’s annual sales conference• Partnered with client sales teams to win category captaincy at key retailers including Walmart,Target, and Meijer. • Led quarterly Nielsen scanning data, panel, and Spectra training for client associates• Sold, designed, and fielded pet care purchase drivers surveys Show less

• Analyst

  • Jun 2011 - May 2013

  • Developed automated reporting leveraged across client sales organization• Led client training of Nielsen scanning and panel tools• Managed pricing and promotion optimization for Friskies and Fancy Feast brands• Prevented major data issue for Nielsen clients through validation assignment during Nielsen’s introduction of Walmart scanning data



Philips

• Netherlands
• Hospitals and Health Care
• 700 & Above Employee

• Marketing Associate

  • Mar 2010 - Jun 2011

  • Identified distribution and pricing opportunities using NPD sales data • Built new product presentations to support sales team • Implemented and enforced online MAP price monitoring software • Managed social media activity including Facebook and Twitter (@ Philips Saeco) • Identified distribution and pricing opportunities using NPD sales data • Built new product presentations to support sales team • Implemented and enforced online MAP price monitoring software • Managed social media activity including Facebook and Twitter (@ Philips Saeco)



Health Aid of Ohio

• United States
• Medical Equipment Manufacturing
• 1 - 100 Employee

• Marketing Intern

  • May 2009 - Aug 2009

  • Implemented Google Analytics on company's existing website • Enhanced search engine optimization through target keywords and content management • Performed competitive sales & pricing analysis • Implemented Google Analytics on company's existing website • Enhanced search engine optimization through target keywords and content management • Performed competitive sales & pricing analysis



Clear Choice Custom LASIK Center

• United States
• Medical Practices
• 1 - 100 Employee

• Sales & Marketing Intern

  • May 2008 - Sep 2008

  • Promoted LASIK procedures at trade shows and events • Analyzed conversion and evaluated promotional effectiveness • Presented analytical findings to Marketing Director and Sales Representatives • Recommended alternative promotions and events • Promoted LASIK procedures at trade shows and events • Analyzed conversion and evaluated promotional effectiveness • Presented analytical findings to Marketing Director and Sales Representatives • Recommended alternative promotions and events



YMCA of the USA (National Resource Office)

• United States
• Non-profit Organizations
• 700 & Above Employee

• Youth Sports Coach

  • Aug 2005 - Oct 2007

  • Planned and instructed youth Basketball, Lacrosse, Soccer, etc. classes • Interviewed parents regarding class expectations and child progress • Consistently received high marks on parent satisfaction surveys • Planned and instructed youth Basketball, Lacrosse, Soccer, etc. classes • Interviewed parents regarding class expectations and child progress • Consistently received high marks on parent satisfaction surveys