Travis Bennett

Marketing and Digital Asset Manager at InvystEd
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Contact Information
us****@****om
(386) 825-5501
Location
Dallas, Texas, United States, US

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Credentials

  • CourseCareers Sales Development Course
    CourseCareers
    Jul, 2023
    - Nov, 2024
  • Certified Digital Marketing Professional
    Digital Marketing Institute
    Jan, 2021
    - Nov, 2024
  • Linkedin Sales Navigator
    LinkedIn
    Jun, 2023
    - Nov, 2024
  • Inbound Marketing
    HubSpot Academy
    Jul, 2021
    - Nov, 2024
  • Google Ads Certification
    Google
    Feb, 2021
    - Nov, 2024

Experience

    • United States
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Marketing and Digital Asset Manager
      • Sep 2021 - Present

      * Assisted in the organization and management of digital assets, including images, videos, and other media files. * Conducted quality control checks to ensure assets met company standards and were appropriately tagged and categorized. * Collaborated with cross-functional teams to gather asset requirements and assist in the creation of asset briefs. * Supported asset retrieval and distribution processes, ensuring timely and accurate delivery to internal and external stakeholders. * Assisted in the implementation of a new digital asset management system, including data migration and user training. Show less

    • United States
    • 700 & Above Employee
    • Freelance Digital Marketer
      • May 2021 - Dec 2021

      * Developed and executed digital marketing campaigns across various channels, including search engine marketing (SEM), search engine optimization (SEO), social media, and email marketing. * Conducted market research and analyzed consumer behavior to identify target audiences and optimize campaign targeting. * Implemented lead generation strategies, resulting in a 20% increase in qualified leads within six months. * Collaborated with cross-functional teams to develop and implement conversion optimization strategies, resulting in a 15% increase in website conversion rate. * Monitored key performance indicators (KPIs) and regularly reported on campaign performance to senior management, providing actionable insights for campaign optimization. * Managed marketing budgets and ensured efficient allocation of resources, achieving a 10% reduction in marketing expenses while maintaining campaign effectiveness. Show less

  • Jeff Walker Insurance Agency
    • Rowlette, Texas, United States
    • Sales And Marketing Intern
      • Jan 2021 - Aug 2021

      *Drove email marketing and cold calling re-marketing that increased subscriber list by 32% in 6 months. *Assisted in the development and implementation of digital marketing campaigns including social media advertising, content creation, email marketing and cold calling scripts. *Assisted in the creation of engaging and SEO-optimized content for the companies website. *Drove email marketing and cold calling re-marketing that increased subscriber list by 32% in 6 months. *Assisted in the development and implementation of digital marketing campaigns including social media advertising, content creation, email marketing and cold calling scripts. *Assisted in the creation of engaging and SEO-optimized content for the companies website.

Education

  • Augusta State University
    Computer Science

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