Experience

Gladiator® by Sport Guard Inc.

• United States
• Sporting Goods Manufacturing
• 1 - 100 Employee

• Marketing Manager

  • Jun 2015 - Present

  Responsible for the planning and implementation of all marketing tactics and managing of all Marketing Team members•Develop and implement overall strategic marketing plan•Conduct research for strategic execution and adaptation of plan/campaign, including deriving a deep understanding of all target markets and elements impacting Gladiator Custom Mouthguards•Oversee development all marketing/sales materials•Develop and Manage all Campaigns•Supervise all social media accounts •Oversee website functionality and further development to meet current best practices and requirements•Set and manage marketing budget•Report on marketing strategy and sales KPI’s•Assist in product development and lead new product launches•Assist with hiring and training of sales team members

• Lead Marketing Specialist

  • Jul 2013 - Jun 2015

  Responsible for the execution of all marketing tactics•Monitor strategic marketing plan•Implement and monitor campaign elements.•Manage distribution of all marketing/sales materials•Manage content creation and analysis for all social media accounts •Work with partners and internal staff to update website functionality and further development•Coordinate with sales managers on strategy and KPI’s•Report on requested statistics as required.



Square 2 Marketing

• Brazil
• Advertising Services
• 1 - 100 Employee

• Marketing Coordinator

  • Aug 2012 - Jul 2013

  Responsible for the coordination and scheduling of all tasks and activities associated with the implementation of clients’ marketing plans.•Managed a portfolio of over 20 clients•Utilized HubSpot Marketing tool for analysis of website and marketing program performance•Supported Marketing Strategist with strong organizational and communication skills•Initiate all job orders and articulate all details to the creative team•Assisted in marketing plan development•Responsible for the proofing and completion of all creative content•Performed SEO research to drive leads•Completed administrative tasks (meeting notes, agendas for client calls)•Developed client relationships through bi-weekly client marketing calls•Designed new processes to streamline workflow throughout all departments

• Marketing and Advertising Associate

  • Jun 2009 - Jun 2012

  •Produced national advertisements, developed and managed Facebook page and supervised all advertisements•Coordinated national convention appearances including literature composer and display design•Delivered a presentation on Athletes' Concussion Safety at the National Athletic Trainers Association Annual Symposium (June 2011)•Extensive work with all Adobe Creative Suite products (Photoshop, Illustrator, InDesign) •Produced national advertisements, developed and managed Facebook page and supervised all advertisements•Coordinated national convention appearances including literature composer and display design•Delivered a presentation on Athletes' Concussion Safety at the National Athletic Trainers Association Annual Symposium (June 2011)•Extensive work with all Adobe Creative Suite products (Photoshop, Illustrator, InDesign)



The Hilliard Corporation

• United States
• Industrial Machinery Manufacturing
• 100 - 200 Employee

• Marketing Department Intern

  • May 2010 - Jun 2010

  •Conducted marketing research via the Internet, trade magazines, and telephone conversations•Accomplished literature development, advertisement development, and Facebook page design •Conducted marketing research via the Internet, trade magazines, and telephone conversations•Accomplished literature development, advertisement development, and Facebook page design



Vector Marketing

• India
• Graphic Design
• 1 - 100 Employee

• Salesman

  • May 2008 - Aug 2008

  •Directed training presentations to new staff members•Contacted customers, arranged one-on-one home presentations to sell products, and processed orders•Achieved Top 5 Salesman Honor in the PA Region•Top 20 Salesman Honor in the Northeastern Region•String Award Achiever (processed over $1,000 sales for ten consecutive weeks) •Directed training presentations to new staff members•Contacted customers, arranged one-on-one home presentations to sell products, and processed orders•Achieved Top 5 Salesman Honor in the PA Region•Top 20 Salesman Honor in the Northeastern Region•String Award Achiever (processed over $1,000 sales for ten consecutive weeks)