Mykhailo Traverse
Strategist and сo-founder at Reiseplan [isdgroup] at Reiseplan- Claim this Profile
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English Full professional proficiency
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Bio
Andrey Melnik
We can highly recommend Resiplan as a strategy development agency.They use a methodology that helps you get as much as possible information about your audience and based on it improve and develop your product, communication strategy, visuals to get the match with clients. We had a problem with understanding our online audience their reasons for choosing us or competitors and how they differ from the offline audience. We start with our aims and understanding of how we will measure them. After that, we made the research which gives us a deep understanding and some insights, this step is the most important. After that we get such a map with a different type of clients and their mental differences, this report gives us 80% of the answers to our questions. And after understanding our vectors of improvement, we choose our strategy and start to develop the implementation of it. As a result, we get an understanding of our audience, lots of insights, our strategy development plan at least 1 year further, and updated our visual communication.According to this, we can recommend Mykhail and his team for solving your business problems or finding ways to improve!
Debbie G.
Mikhail is skilled in brand management and has demonstrated positive drive, strategic thinking and maturity at work. He is a hard-working individual who knows how to get the job done quickly and effectively.
Andrey Melnik
We can highly recommend Resiplan as a strategy development agency.They use a methodology that helps you get as much as possible information about your audience and based on it improve and develop your product, communication strategy, visuals to get the match with clients. We had a problem with understanding our online audience their reasons for choosing us or competitors and how they differ from the offline audience. We start with our aims and understanding of how we will measure them. After that, we made the research which gives us a deep understanding and some insights, this step is the most important. After that we get such a map with a different type of clients and their mental differences, this report gives us 80% of the answers to our questions. And after understanding our vectors of improvement, we choose our strategy and start to develop the implementation of it. As a result, we get an understanding of our audience, lots of insights, our strategy development plan at least 1 year further, and updated our visual communication.According to this, we can recommend Mykhail and his team for solving your business problems or finding ways to improve!
Debbie G.
Mikhail is skilled in brand management and has demonstrated positive drive, strategic thinking and maturity at work. He is a hard-working individual who knows how to get the job done quickly and effectively.
Andrey Melnik
We can highly recommend Resiplan as a strategy development agency.They use a methodology that helps you get as much as possible information about your audience and based on it improve and develop your product, communication strategy, visuals to get the match with clients. We had a problem with understanding our online audience their reasons for choosing us or competitors and how they differ from the offline audience. We start with our aims and understanding of how we will measure them. After that, we made the research which gives us a deep understanding and some insights, this step is the most important. After that we get such a map with a different type of clients and their mental differences, this report gives us 80% of the answers to our questions. And after understanding our vectors of improvement, we choose our strategy and start to develop the implementation of it. As a result, we get an understanding of our audience, lots of insights, our strategy development plan at least 1 year further, and updated our visual communication.According to this, we can recommend Mykhail and his team for solving your business problems or finding ways to improve!
Debbie G.
Mikhail is skilled in brand management and has demonstrated positive drive, strategic thinking and maturity at work. He is a hard-working individual who knows how to get the job done quickly and effectively.
Andrey Melnik
We can highly recommend Resiplan as a strategy development agency.They use a methodology that helps you get as much as possible information about your audience and based on it improve and develop your product, communication strategy, visuals to get the match with clients. We had a problem with understanding our online audience their reasons for choosing us or competitors and how they differ from the offline audience. We start with our aims and understanding of how we will measure them. After that, we made the research which gives us a deep understanding and some insights, this step is the most important. After that we get such a map with a different type of clients and their mental differences, this report gives us 80% of the answers to our questions. And after understanding our vectors of improvement, we choose our strategy and start to develop the implementation of it. As a result, we get an understanding of our audience, lots of insights, our strategy development plan at least 1 year further, and updated our visual communication.According to this, we can recommend Mykhail and his team for solving your business problems or finding ways to improve!
Debbie G.
Mikhail is skilled in brand management and has demonstrated positive drive, strategic thinking and maturity at work. He is a hard-working individual who knows how to get the job done quickly and effectively.
Experience
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Reiseplan
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Ukraine
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Advertising Services
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1 - 100 Employee
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Strategist and сo-founder at Reiseplan [isdgroup]
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Feb 2018 - Present
My brainchild, where we create strategies based on deep human research. Lead a team of strategists and researchers (8 people). Help organizations with high growth potential understand customer needs to find a leverage point and develop a growth strategy. My brainchild, where we create strategies based on deep human research. Lead a team of strategists and researchers (8 people). Help organizations with high growth potential understand customer needs to find a leverage point and develop a growth strategy.
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Hashtag Ukraine
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Ukraine
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Advertising Services
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1 - 100 Employee
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Co-founder at Hashtag [isdgroup]
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Oct 2013 - Present
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Strategy Partner at [isdgroup]
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Sep 2012 - Apr 2022
18 Effie Awards - 2021, #ONEMINUTECONFERENCE, Silver - 2020, MORSHYNSKA: VOICE OF WATER. THE FIRST AUDIOIDENTITIY OF NATURAL UKRAINIAN WATER, Gold, Silver, 4 Bronze - 2020, MUSEUM INSIDE THE HEAD, 2 Bronze - 2018, HUGGIES. BORN FOR HUGS, Silver - 2017, HUGGIES. BORN FOR HUGS, Gold, Silver, Bronze - 2016, HUGGIES. BORN FOR HUGS, Silver - 2015, HUGGIES. ALL-UKRAINIAN STORY OF HUGS, Silver, 2 Bronze - 2013, “SINGING IN SOUL” – DIGITAL COMMUNICATION PLATFORM FOR A CATEGORY OF SHOWER GELS, Bronze Show less
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Bayer HealthCare
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United States
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Category Manager at ConsumerCare division, Ukraine
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2007 - 2012
- Supervised the development and activation of brand strategies for Nutritional and Gastrointestinal brands (Rennie, Alka-Zeltzer, Biovital Elevit, Bepanthen), leading brand managers team. - Direct responsibility for Supradyn and Theravit brands - Led research and development of the short term and long term strategies for managed brands Levitra and Nebido - Supervised the development and activation of brand strategies for Nutritional and Gastrointestinal brands (Rennie, Alka-Zeltzer, Biovital Elevit, Bepanthen), leading brand managers team. - Direct responsibility for Supradyn and Theravit brands - Led research and development of the short term and long term strategies for managed brands Levitra and Nebido
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Education
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2003 - 2006
International Institute of Business (IIB)
Diploma in Business Administration, Marketing management -
1996 - 2002
Ukrainian Medical Stomatological Academy, Poltava
Diploma, Medicine
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