Head of Brand Strategy & Store Design

• Dec 2022 - Present

BRAND STRATEGY • Overview the development of Brand Key for Everon products in consistent with Brand Strategy • Conduct market research to learn about market trends, target audiences, competitive landscape, & further develop Brand Strategy • Collaborate with internal & external stakeholders to develop necessary direction to promote Everon Branding, increase Brand Awareness & Customer Engagement • Overview the development, implementation of Brand guidelines to ensure consistency across all channels & touchpoints STORE DESIGN • Overview the process of developing retail physical spaces, manage the visual and aesthetic elements of the store, maximise sales & Customer Engagement • Develop Store Design guidelines, Visual Commercial guidelines & Seasonal Presentation instructions to secure Commercial strategy consistently across all locations • Responsible for merchandise display equipment, props, lightings; arranging store layouts, story-telling, customer flows • Oversee the design and maintenance of store exteriors (façade, signage, window, poster) & interiors (furniture, racking, decoration) in alignment with Operation requirements • Collaborate closely with Merchandising team on product allocation and pricing strategy, control product level in-store according to Commercial guidelines & maintain local relevance in product range presentation • Conduct trend research to identify & implement innovative Store Design concept & Visual Merchandising strategy • Develop training documents and schedule cater to different stakeholders needs at store-level internal department level, Office management level GENERAL • Develop and monitor Branding KPI & Store performance metrics, identify commercial opportunities to adjust Brand strategy & Store designs accordingly • Manage budgets for Branding & Store design projects, work with cross-functional teams to ensure alignment on cross-department goals • Perform individual KPI evaluations, follow-up on staff career development plan

Visual Merchandise Team Leader

• Mar 2022 - Nov 2022

• In charge of supervising visual merchandiser members store design & planning for upcoming furniture brand. • Responsible for store concept principles and overview visual presentation in alignment with brand keys, SWOT, target customer analysis, product range strategy, operation procedure, store layout & location. • Secure the timeline & quality of project delivery from receiving work briefs, product range info, to planning, to handover; give advice & recommendation to execution stakeholders. • Coordinate with other departments (Property, Merchandise, Marketing, IT, HR, Operation, Logistic,etc.) to align on work process, secure information flow & efficient collaboration. • Collaborate with Procurement & Expansion departments to evaluate technical competency of contractors & review equipment samples or custom-made prototypes. • Perform KPI evaluation for team; follow-up & support members personal development plans; identify learning gaps to facilitate trainings. • Develop & follow-up on the execution of guidelines, standard processes, best practices among team members or cross-department cooperation.

Visual Merchandise Mentor

• Nov 2019 - Mar 2022

Visual Merchandiser

• May 2018 - Mar 2022

Selling• Ensure garment presentation in both windows & store is inline with H&M Guidelines• Cooperate with Department Manager & analysing sales reports to maximise & drive commercial opportunities in the store, reaching Store KPIs & goals in consideration with time & budget.Fashion Knowledge• Stay up-to-date with current fashion trends, design & styling techniques to meet customers' need• Share, inspire & educate the store team on seasonal trend informationDirect customer service• Ensure customer expectations are met on direct service according to H&M Standards• Supper store team to achieve excellent customer serviceIndirect customer service• Secure H&M Visual Identity through well-styled mannequins aligned in both windows & store; secure commercial garment presentation in line with H&M Concepts• Create a clear alignment from windows to store entrance with "Get-The-Look" mannequins with commercial buying suggestion• Ensure high quality presentation with good product care & educate store team on maintenance• Provide good department, concept & story flow by securing fixture & signage floor-plan• Launch all sales campaigns & activities timely according to H&M StandardsTraining & Development• Develop the visual & commercial skills of the store team• Organise & carry out training for all colleagues to support garment presentation inline with H&M Guidelines• Be a role-model & seek VM potential for successionCommercial Routines• Organise VM workload according to business needs & commercial calendar; ensure security & administration procedures are followed• Handle & maintain all VM info material, visual scheme orders, display material & interior equipment with sustainability & cost consciousness in mind. Ensure Visual room is organised and safe• Ensure that store always has enough quantity & quality of Sale and Activity materialSecurity:• Promote employee & customer safety• Resolve health & safety, legal & security issues• Loss prevention

Production Designer

• Nov 2016 - Dec 2018

• In charge of the overall look of the film/video & ensure all visual elements have the right impact on the audience to serve the target of the film (satisfaction, empathy). • Head of Art department, responsible for coordinating sets, props & costume teams; managing schedules, equipments, fittings, spending & cost of the department according to visua requirements & total budget, reporting back to the Producer. • Provide visual guidelines for the team to work on accordingly & help other departments in the project understand my vision.

Project Manager

• Jun 2017 - Dec 2017

• Responsible for the production of commercial motion graphic videos & animation projects • Create time & quality tracking plan to follow-up on team members' progress • Design layout and set-decor for animation scenes according to the script and Art Director visual plan • Ensure clients' expectations are met according to clients' briefs & review meetings. • Responsible for the production of commercial motion graphic videos & animation projects • Create time & quality tracking plan to follow-up on team members' progress • Design layout and set-decor for animation scenes according to the script and Art Director visual plan • Ensure clients' expectations are met according to clients' briefs & review meetings.

Video Producer

• Feb 2017 - Jun 2017

• Design Web and Facebook graphic content • Prepare scripts, props and supervise commercial video production • Design Web and Facebook graphic content • Prepare scripts, props and supervise commercial video production

Account Lead

• Feb 2015 - Nov 2016

• In charge of analysis and quotation for marketing projects of Cisco publishing, printing, website, e-learning & other marketing projects • Organise training sessions, coordinate & supervise Production team & Quality Assurance team in Vietnam & Belgium offices • Build and execute process, guidelines and workflows. ensure clear communication & safe product transfer. • Work closely with Project Managers to satisfy clients in EU & US offices with best services. • In charge of analysis and quotation for marketing projects of Cisco publishing, printing, website, e-learning & other marketing projects • Organise training sessions, coordinate & supervise Production team & Quality Assurance team in Vietnam & Belgium offices • Build and execute process, guidelines and workflows. ensure clear communication & safe product transfer. • Work closely with Project Managers to satisfy clients in EU & US offices with best services.