Experience

Lotte Finance Vietnam

• 1 - 100 Employee

• Product Development Specialist

  • Apr 2019 - Present

  a) Product Development: - Specialized card: LOTTE Finance Visa L.Cash - Co-brand card: LOTTE Department Store – LOTTE Finance Visa, LOTTE Mart – LOTTE Finance Visa- Research competitor market, comparing other credit cards (Korean/ International/ Vietnamese)- Work on materials: leaflets design, order credit card plates, vouchersb) Policy (create/amend):- Regulations on product features, fee and interest rate- Notice to State Bank registering card plate design and fee and interest rate - Selling process for credit card (Direct channel/Telesales channel)- Cross-sell process for loan customers at LOTTE Finance (LOTTE Finance Visa L.Cash)- Credit card issuance policy for Mass customers- Credit card issuance policy for B2C customers (customers of partner companies)- Member-Get-Member Program (SGM)c) System:- Write BRD to setup product features (cashback), data report export, product codes on ECM, LOS, Way 4 systems- UAT testing requirements in BRD after IT setupd) Operations & Support:- Monthly reconcile cashback expenses with partners of Co-brand card (LOTTE Department Store, LOTTE Mart)- Process payment to LOTTE Members (L.Point) for service expense- Process payment to LOTTE Coralis for observation deck tickets (credit card promotion)- Support Customer Service to answer customerse) Partnership Cooperation (draft contract, coordinate with partner team):- LOTTE Department Store- LOTTE Mart- LG Pra L.- Asiana Airlinesf) Website and mobile app:- Request content on credit card services, functions and customer experience on LOTTE Finance website/appg) Reports and data analysis:- Daily/weekly/monthly report of card sales performance for new card- Analyzing sales performance, usage, outstanding balance and other data



Mcredit - MB Shinsei Finance Limited

• Vietnam
• Financial Services
• 200 - 300 Employee

• Product Development Specialist

  • Jul 2018 - Apr 2019

  a) Product/Policy Development:- Create/amend loan opening policies for target customer segmentsb) Product Portfolio Management:- In charge of analyzing sales performance and operations of selected loan products, target customer group - Find difficulties in sales process and policy to propose change in order to improve business resultsc) Report:- Weekly/monthly report of loan product and detailed analysis a) Product/Policy Development:- Create/amend loan opening policies for target customer segmentsb) Product Portfolio Management:- In charge of analyzing sales performance and operations of selected loan products, target customer group - Find difficulties in sales process and policy to propose change in order to improve business resultsc) Report:- Weekly/monthly report of loan product and detailed analysis



VPBank

• Vietnam
• Banking
• 700 & Above Employee

• Product development in Digital Factory Center, Digital Banking Service Department

  • Jan 2016 - Jul 2018

  a) Product Development (Open Credit Card Online Website):- Write product requirements, product flow, user stories for website/app offering to open credit card product online (full flow customer doesn’t need to come to bank branch)- Participating in weekly IT planning, request development of chosen user stories- UAT testing finished user stories/product featuresb) UI/UX research:- Researching competitor market, comparing other products with similar features (websites offering to open credit card/UPL/other products online, PFM)- Proposing interface design based on previous UI/UX research- Working with designer on building working prototype for customer testing- In charge of customer testing on UI/UX of website/app- Report outlining difficulties of customers using prototype and propose changes

• Assistant to Relationship Manager, Corporate Division

  • Sep 2014 - Jan 2016

  - Assisted Relationship manager with tasks in providing banking services to corporate customers (credit and deposit)- Worked and coordinated with other banking divisions to achieve given tasks- Met the customers, participated in sales negotiations