Trang Nguyen

Digital Performance Manager | Digital Marketing at metrixa - Data Driven Digital Marketing
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Contact Information
us****@****om
(386) 825-5501
Location
Vietnam, VN
Languages
  • English Professional working proficiency
  • Vietnamese Native or bilingual proficiency
Skills

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Credentials

  • Marketing Analytics: Stand Out by Becoming an Analytics Pro!
    Udemy
    Sep, 2023
    - Nov, 2024
  • Google Ads Certificate (Search, Display, Shopping, Video)
    Google
    Jan, 2023
    - Nov, 2024
  • Short-Stay Program in the College of Business Administration, YNU
    Yokohama National University
    Mar, 2016
    - Nov, 2024
  • Bing Ads Certificate
    Microsoft
  • Facebook Certified Media Planning Professional
    Facebook
  • Google Analytics Certificate
    Google
  • Google Specialist (Awarded by Google AUNZ)
    Google

Experience

  • Metrixa Digital
    • Australia
    • Marketing Services
    • 1 - 100 Employee
    • Digital Performance Manager | Digital Marketing
      • Feb 2017 - Present

      Key Responsibilities: - Oversee Digital Marketing plans, develop PPC strategies for internal & external clients to align with client's business goals & meet their KPIs. Objectives range from Brand Awareness to Website Conversion. - Structure, launch & optimize paid performance marketing campaigns across multiple platforms including Paid Search (Google Ads, Bing Ads) & Paid Social (Facebook, Linkedin, Twitter….) for international clients. - Manage large brands online with up to six-figure monthly spending. Plan & execute sound strategies to best-optimized online marketing campaigns to achieve & exceed client's targeted goals - Identify & provide consultations regarding the optimal & optimizing Digital Marketing Funnel and Go-to-market strategies tailored to each business. - Work directly with clients to analyze client's brief & current marketing situation, identify strategic KPIs provide consultations to further improve business growth & online acquisitions rates. - Analyze marketing data & website performance via online analysis tools to make data-driven decisions. Use an analytical approach to review past results & forecast future performance of different scenarios - Drive website traffic, generate leads & transactions, succesfully grow revenue through paid marketing channels by implementing sound advertising strategies. - Direct, handle & make weekly & monthly client reports based on marketing performance & provide market insights based on campaign results & all primary metrics, goals & revenue tracking, & other paid marketing initiatives Other Tasks: - Help build a strong digital marketing team, provide training for team members, ensuring they are qualified with updated skills & knowledge to fulfill their roles & work effectively with clients. - Liaise with the web development & product development team to provide feedback on UI/UX design & product features - Constantly update new technologies to keep the company at the forefront of digital marketing Show less

  • VNP Group
    • Vietnam
    • Technology, Information and Internet
    • 100 - 200 Employee
    • Product Development
      • 2015 - 2016

      - Develop and innovate for better vChat functions, specifications, user experience design - Prepare internal material including User’s Manual, Brochures, the script for Tutorial video. - App tester: vChat Android Mobile App, report on bugs and contribute ideas to innovate the vChat app. - Brainstorm and contribute ideas for different marketing campaigns - Support customers in using vChat within permitted responsibility. - Develop and innovate for better vChat functions, specifications, user experience design - Prepare internal material including User’s Manual, Brochures, the script for Tutorial video. - App tester: vChat Android Mobile App, report on bugs and contribute ideas to innovate the vChat app. - Brainstorm and contribute ideas for different marketing campaigns - Support customers in using vChat within permitted responsibility.

Education

  • Vietnam National University, Hanoi
    Bachelor's degree, Business Administration - International Standard Program (ISP) - Universiy of Economics & Business
  • Yokohama National University
    Certificate (short-term program), Business Administration and Management, General

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