Experience

PER-FECTIV

• Vietnam
• Advertising Services
• 1 - 100 Employee

• Founder, CEO

  • Apr 2016 - Present

  Having worked for leading global and local agencies for many years, my leadership has been infused with Japanese working culture and Omotenashi spirit. I developed a progressive development strategy and core values for PER-FECTIV with a vision to be the leading creative experiential marketing agency in Vietnam. From a newbie in the industry in 2016, PER-FECTIV under my leadership has continuously grown with impressive growth rate over 200% annually, along with delivering outstanding experiential services which reflected its ability to deliver the unprecedented creativity, innovation and effectiveness. Build up and manage strong business relationship with top global and local brand names such as Vietjet Air, Mercedes-Benz, Lexus, Jaguar Land Rover, TOTAL, Motul, LG, Acer, Sharp, Shiseido, PNJ, Pernod Ricard, Heineken, CapitaLand, Celadon, SwanCity, FWD, Masan, Pepsi, U, Dutch Lady, Aeon, VNG and more. I successfully cultivated a dynamic team mixed with outstanding young talents and experience key leaders who share five consistent, complementary and inseparable core values including #Fearless Spirit #Honesty #Inspiration #Collaboration #Commitment.



Dentsu

• Head of Event Department

  • Feb 2012 - Jan 2015

  Work as a key leader at Dentsu - Subsidiary of Dentsu Group - Top 5 global advertising agencies with the headquarters in Japan.Key account of many global and local brands, especially automobile brand Lexus and Toyota. Project leader of typical, luxury and high-demanding projects such as Motor Show, Fashion Show, etc.Build up a totally new event team for Dentsu and take responsible of whole SOWs of an event such as client service, proposal planning, execution, P&L and billing management, etc. Continuously increase the revenue of event team.Learn and inherit Japanese work culture with the most famous spirt Omotenashi – a welcoming spirit with warm, understanding and above all respect, providing the most outstanding service without expectation of favor and reward.