Tran Hoai Thu

Senior Trade Marketing at Onoff Underwear
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Contact Information
us****@****om
(386) 825-5501
Location
Vietnam, VN
Languages
  • English Full professional proficiency
  • Chinese Elementary proficiency
Skills

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Bio

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Credentials

  • Facebook Marketing
    Vinalink
    Sep, 2016
    - Oct, 2024
  • English communication at Topica
    Topica
    Jan, 2019
    - Oct, 2024
  • Training
    SG VietFinance

Experience

  • Onoff Underwear
    • Textile Manufacturing
    • 1 - 100 Employee
    • Senior Trade Marketing
      • May 2019 - Present

      Main responsibilities: - Plan, execute and supervise the trade promotions and activities - Identify and develop POSM material and visibility standard - Work with marketing and retail team to develop consumers and trade promotions/ activations - Report (sale report for system product/ promotion, local store marketing, spot check reports) Main responsibilities: - Plan, execute and supervise the trade promotions and activities - Identify and develop POSM material and visibility standard - Work with marketing and retail team to develop consumers and trade promotions/ activations - Report (sale report for system product/ promotion, local store marketing, spot check reports)

  • N/A
    • Hanoi
    • Self Employed
      • Nov 2018 - May 2019

      Run my own business Run my own business

  • Four Seasons Global JSC
    • Hanoi, Vietnam
    • Trade Marketing Leader
      • Nov 2016 - Nov 2018

      Main responsibilities: - Assist in the development of the annual marketing budget, monitor all marketing spending and ensure programs are funded as allocated - Make the brand deployment plans and consumer engagement activities - Lead trade marketing initiatives to identify, understand and develop necessary POSM to increase brand/ category presence, market share and improve customer satisfaction - Collaborate with sales team for new collection launch - Other tasks as required Main responsibilities: - Assist in the development of the annual marketing budget, monitor all marketing spending and ensure programs are funded as allocated - Make the brand deployment plans and consumer engagement activities - Lead trade marketing initiatives to identify, understand and develop necessary POSM to increase brand/ category presence, market share and improve customer satisfaction - Collaborate with sales team for new collection launch - Other tasks as required

  • Giovanni Vietnam
    • Hanoi, Vietnam
    • Trade Marketing Leader
      • Nov 2014 - Nov 2016

      Main responsibilities: - Organize trade marketing activities and trade promotions to push sale across all channels - Develop push initiatives to maximize product available and visibility including trade campaigns - Closely monitor and feedback on all marketing programs and competitor activities - Ensure a smooth supply of POSM to sales team and manage the effective of POSM usage Main responsibilities: - Organize trade marketing activities and trade promotions to push sale across all channels - Develop push initiatives to maximize product available and visibility including trade campaigns - Closely monitor and feedback on all marketing programs and competitor activities - Ensure a smooth supply of POSM to sales team and manage the effective of POSM usage

  • Four Seasons Global JSC
    • Hanoi, Vietnam
    • Assistant To Chief Executive Officer
      • Nov 2009 - Oct 2014

      Main responsibilities: - Attend and take minutes at all boards of directors, management team and other meetings - Create and develop visual presentation for the executive leader team - Assist in drawing and developing annual marketing strategies - Implement a range of marketing methods including promotions, events, activations, media advertisements, etc - Make the sales reports and forecasts to balance the cost and revenue - Other marketing tasks as required Main responsibilities: - Attend and take minutes at all boards of directors, management team and other meetings - Create and develop visual presentation for the executive leader team - Assist in drawing and developing annual marketing strategies - Implement a range of marketing methods including promotions, events, activations, media advertisements, etc - Make the sales reports and forecasts to balance the cost and revenue - Other marketing tasks as required

  • SG VietFinance (now: HD Saison)
    • Collection Coordinator
      • Apr 2009 - Nov 2009

      Main responsibilities:- Analyze and synthesize overdue and bad debt data- Classify these cases to have the suitable solution- Prepare the figure to send the letters to bad debts- Allocate these cases for Field Officer visit- Make the annual reports to manager

    • Trainer
      • Jul 2008 - Mar 2009

      Main responsibilities: - Train the Credit Agency about company's policy, procedure, soft skill like communication, negotiation, customer care ...- Make the documents for training- Update the information from sales, Credit Underwriting ... to train- Recruit and manage Credit Agency

Education

  • Hanoi Foreign Trade University
    Bachelor of Commerce, International Business/Trade/Commerce
    2007 - 2012
  • Hanoi Foreign Languages of Studies (now: Hanoi University)
    Bachelor's degree, English Language and Literature, General
    2003 - 2007

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