Digital Marketing Executive

• Nov 2021 - Present

Marketing Manager

• Nov 2020 - Jul 2021

- Plan and execute offline and online marketing activities: event, print, design, content, monitoring suppliers in performance media (Google Ads, Facebook Ads…), SEO and website development;- Implement lead generation campaigns that contributes to 20% increase of sales after 6 months;- Collaborate with the sales team to optimise lead quality and improve the sales process;- Join in product development in UI, UX and system functions. - Plan and execute offline and online marketing activities: event, print, design, content, monitoring suppliers in performance media (Google Ads, Facebook Ads…), SEO and website development;- Implement lead generation campaigns that contributes to 20% increase of sales after 6 months;- Collaborate with the sales team to optimise lead quality and improve the sales process;- Join in product development in UI, UX and system functions.

Marketing Team Lead/Content Marketing Specialist

• Mar 2020 - Nov 2020

- Build content for the newly launched online retail platform;- Plan and execute online marketing including content A/B testing in various channels such as SMS, Facebook Ads, email, broadcast;- Plan and execute offline marketing such as POSM, print, in-store promotion…;- Manage both external and internal (targeting employees) marketing campaigns;- Build customer journey and touch-point tracking between online & offline channels;- Monitor product shootings to ensure brand guidelines, tone and mood.

Freelance Marketing Consultant

• Apr 2019 - Feb 2020

Freelancing consultant in digital marketing, social marketing, content creation, website production and online paid media:- Content creation and social media management- Paid media (Facebook Ads, Google Ads)- Website production- Online shopping and e-commerce management systems (CRM, inventory management, order management, etc.) Freelancing consultant in digital marketing, social marketing, content creation, website production and online paid media:- Content creation and social media management- Paid media (Facebook Ads, Google Ads)- Website production- Online shopping and e-commerce management systems (CRM, inventory management, order management, etc.)

Marketing and Sales Manager

• Apr 2018 - Mar 2019

- Planning and executing yearly marketing activities, contributed to 30% growth rate in 2018; Implementing CRM system to nurturing lead, raised 7% conversion rate from qualified lead to customers;- Implementing aligned online internal workflow with Google Sheets, automated dashboards from a system of Google Sheets files that raised productivity of around 10% for both back-office, sales & marketing team;- Building and managing a team of up to 10 people, reduced up to 40% online media cost by arranging regular training to in-house marketing team including content, design, media.

Marketing Supervisor

• Aug 2017 - Mar 2018

- Coordinate marketing team to deliver effective and lead-generating campaigns via website, blog, social media, email marketing, SMS, print, events, etc.;- Plan and execute year-end marketing campaigns, increased sales nearly double the previous corresponding period. Beside training, AIM Academy is the official representative for Young Lions - a creative competition for young marketers. This competition in Vietnam is the local selection for the global competition taking place yearly in Cannes Lions, France. My responsibilities in the Vietnam Young Lions 2018 competition were: - Planning P&L; - Making proposals and presentations calling for sponsorships; - Building the new website for Vietnam Young Lions 2018 which functioned as an information hub, registration platform, participants, submission and grading management of the competition.

Digital Marketing Specialist

• Apr 2016 - Jul 2017

- Developing new corporate website;- Managing 6 different brands of services on digital platforms;- Creating content (designing & writing) for each brand targeting different customer segmentations across various channels such as print, social, display, email;- Planning online paid media and monitoring supplier’s delivery of work;- Making reports, analytics and evaluation to improve online marketing performance. - Developing new corporate website;- Managing 6 different brands of services on digital platforms;- Creating content (designing & writing) for each brand targeting different customer segmentations across various channels such as print, social, display, email;- Planning online paid media and monitoring supplier’s delivery of work;- Making reports, analytics and evaluation to improve online marketing performance.

Account Executive

• Aug 2015 - Jan 2016

Sell online advertising space in nhaccuatui.com - one of the most popular online music streaming platforms in Vietnam. Sell online advertising space in nhaccuatui.com - one of the most popular online music streaming platforms in Vietnam.

Account Executive

• Apr 2014 - Aug 2015

- Coordinate teams to deliver works and campaigns on digital platforms including website/app/mobile app production, content creation, social media and paid media - clients I worked for included Mead Johnson Nutrition Vietnam, Unilever Vietnam, Coca-cola Vietnam.- Plan budget and execution;- Make proposals and presentations for pitching. - Coordinate teams to deliver works and campaigns on digital platforms including website/app/mobile app production, content creation, social media and paid media - clients I worked for included Mead Johnson Nutrition Vietnam, Unilever Vietnam, Coca-cola Vietnam.- Plan budget and execution;- Make proposals and presentations for pitching.

Interpreter/Translator

• Jun 2013 - Jan 2014

Intern

• Oct 2013 - Nov 2013

Lead Singer

• Mar 2012 - Jun 2012

One of the four lead singers in the 'Dancing with the Stars Vietnam' 2012 season show which was nationally live-broadcast from March 2012 to June 2012 in Vietnam. One of the four lead singers in the 'Dancing with the Stars Vietnam' 2012 season show which was nationally live-broadcast from March 2012 to June 2012 in Vietnam.