Assistant Director, Strategic Marketing

• Feb 2022 - Present

The Assistant Director of Strategic Marketing will oversee brand strategy for 19 Campus Dining and community partner-owned locations, including the development of comprehensive strategies around guest experiences, value perception, messaging, and employee communication. This position will also assist in strategic planning by conducting annual guest satisfaction surveys, intercept interviews, and social media & trend analysis. Reporting directly to the Director of Campus Dining, the Assistant Director of Strategic Marketing will be a creative and analytical leader, executing program development, brand and product marketing, and a digital storyteller of the vision and initiatives of Campus Dining. The Assistant Director of Strategic Marketing is responsible for ensuring Campus Dining has a positive public image. In addition to bridging new UM and community partnerships, this position is the spokesperson for the department, responding to media requests and speaking at various events representing Campus Dining to prospective students, parents, faculty, staff, and community stakeholders. • Identify and build relationships with community organizations to bring brand awareness and • Lead advertising and media buying strategies.• Develops and manages annual marketing budgets to drive results and report on those results, but understand that impactful brand experiences can come at a variety of price points.• Assess guest satisfaction by managing feedback software solutions such as HappyOrNot Kiosk, online surveys, intercept interviews, and oversee Campus Dining ambassador program. • Manage digital advertising presence.• Provide oversight of Campus Dining recruitment initiatives including tabling, recruitment hiring fairs, and maintaining employee application database and communication tool, Submittable.• Ensure initiatives, projects and strategies are executed effectively through clear communication, attention to detail and a firm commitment to the student experience. Show less

Marketing and Communications Manager

• May 2018 - Feb 2022

Assistant to the Vice President for Enrollment and Student Affairs and the Dean of Students

• Jul 2017 - May 2018

Within this position, I acquired extensive knowledge of the strategic initiatives the Student Affairs division had established to ensure the success of our students. Upon my arrival I was given the opportunity to have a leadership position within the office, allowing me to provide administrative oversight and operational support for the face of our division. Serving as the main point of contact for UM’s Prevention Education Programs, I used my knowledge of Banner, Everfi’s Dashboard, Cascade Web Management, and UMOnline to develop a comprehensive and holistic online resource center which has allowed students to provide institutional verification of completion, request technical assistance, and apply/satisfy holds for each of five prevention programs. Prior to my onboarding, this was dispersed across four different departments. In my role, I have helped to coordinate a system which allows for better guest-service experiences, improved program access, and enhanced communication strategies to ensure program completion. Show less

Assistant to the Dean of Students

• Aug 2016 - Jul 2017

Lead Administrative Assistant

• Jul 2014 - Aug 2016

Event Staff

• May 2013 - Jun 2016

Lab Technician

• 2014 - 2015