Tracy Kennish-Ward
European Marketing Manager (Remote) at Versapak Europe GmbH- Claim this Profile
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Bio
Experience
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Versapak Europe GmbH
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Germany
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Packaging & Containers
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1 - 100 Employee
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European Marketing Manager (Remote)
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Feb 2023 - Jul 2023
Germany Established in 1973, Versapak is synonymous with approved solutions for the safe and reliable transport of documents and sensitive items. Our reusable and tamper evident bags are utilised by numerous leading companies in various fields of activity worldwide. Versapak Europe GmbH is a subsidiary of the Versapak Group. My responsibilities include: Regional budget planning and optimisation Digital / online Marketing European company websites – set up, maintenance and upgrade… Show more Established in 1973, Versapak is synonymous with approved solutions for the safe and reliable transport of documents and sensitive items. Our reusable and tamper evident bags are utilised by numerous leading companies in various fields of activity worldwide. Versapak Europe GmbH is a subsidiary of the Versapak Group. My responsibilities include: Regional budget planning and optimisation Digital / online Marketing European company websites – set up, maintenance and upgrade (SEO, SEA, webshop, AdWords etc.) in cooperation with external agencies Local social media Advertising Regional campaign planning, implementation and management Content creation Local events and exhibitions Show less
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Freelance Marketing
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Nov 2022 - Feb 2023
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Gunnebo
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Sweden
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Security and Investigations
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700 & Above Employee
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Content Writer & Communications Manager, Gunnebo Safe Storage (Remote)
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Jul 2020 - Oct 2022
Worcester, England, United Kingdom Plan, create and secure a constant, high-quality and relevant flow of content into all online and publishing channels to support the Safe Storage Business Unit online strategy.
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Freelance Marketing
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May 2020 - Jul 2020
Worcestershire, England, United Kingdom A one woman marketing department, I am probably the most honest marketeer you will ever meet. I am keen to keep the cerebral matter in good functioning order, so contact me please if you have any new marketing opportunities that match my skillset.
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7 Layer Solutions Limited
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United Kingdom
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IT Services and IT Consulting
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1 - 100 Employee
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Marketing and Communications Manager
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Jan 2009 - May 2020
Cheltenham, England, United Kingdom 7 Layer Solutions Limited is a B2B software solution provider to the very specialist cash logistics sector. My prime focus is to assist in the process of establishing and consistently implementing a corporate identity and image to ensure the positive and consistent promotion of 7 Layer to our industry sector as well as to work with our channel partners to maximise mutually beneficial revenue opportunities.
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Allied Machine & Engineering Co. (Europe) Ltd
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United Kingdom
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Industrial Machinery Manufacturing
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1 - 100 Employee
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EU Marketing Manager
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Mar 2008 - Nov 2008
At AMEC, a £10 million turnover European organisation, I re-established a fully functional marketing team of 4, cemented excellent working relationships with our European Distributor network and implemented a number of processes to streamline communication methods and improve global branding.
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Marketing Specialist - Key Accounts
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Jun 2006 - Feb 2008
At LINPAC Allibert, global manufacturer of plastic returnable transit packaging, the collaborative marketing team is responsible for developing the company's worldwide marketing and communications programme, optimising the entire mix of marketing and communication tools to effectively reach and influence target audiences and support the sales process worldwide. I held several roles in the marketing department, the last of which involved developing and implementing a marketing programme to… Show more At LINPAC Allibert, global manufacturer of plastic returnable transit packaging, the collaborative marketing team is responsible for developing the company's worldwide marketing and communications programme, optimising the entire mix of marketing and communication tools to effectively reach and influence target audiences and support the sales process worldwide. I held several roles in the marketing department, the last of which involved developing and implementing a marketing programme to achieve and exceed the combined European Global Automotive Solutions (GAS) & Retail strategic sales goals of €86million. Previous positions: Global Events Manager Specifically this role was to ensure professional company representation at industry and owned events and I created quality communication tools to promote and support events. The role reported to the Communications Manager and required an individual contributor who operates with minimal supervision, sharing expertise with others. Marketing Manager – Europe / Integration Project Management Key tasks included: • Design methods of supporting and assisting the European Retail division (17 sales people in France, Germany, Iberia, Scandinavia, Poland / CEE, Holland and Belgium) to increase sales & market share. • Penetrate new and cross fertilise existing markets. • Research & define new business opportunities geographically and laterally as well as further strengthening our current strong brands in existing and developing markets. In addition I had responsibility for: • Allibert Integration Project Management to ensure the streamlining and smooth merger of the two individual Marketing departments. This involves: o Identify, quantify, define and communicate quick win synergies. o Allocate resource to, co-ordinate and report progress on key projects internally and externally as well as cross department management. o Risk and issue identification including making suggestions to mitigate and resolve. Show less
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Volumatic
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United Kingdom
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Retail Office Equipment
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1 - 100 Employee
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Director of Marketing
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1997 - 2005
During my time at Volumatic, a global manufacturer and distributor of cash handling and transportation products, I held 4 progressive posts. The most recent was Director of Marketing responsible for the development, implementation and management of all corporate and product branding and marketing, with strong emphasis on the strategic and tactical product marketing of the complete cash handling and cash security products and services. Driving sales growth I devised, monitored and refined… Show more During my time at Volumatic, a global manufacturer and distributor of cash handling and transportation products, I held 4 progressive posts. The most recent was Director of Marketing responsible for the development, implementation and management of all corporate and product branding and marketing, with strong emphasis on the strategic and tactical product marketing of the complete cash handling and cash security products and services. Driving sales growth I devised, monitored and refined product specific sales campaigns to ensure the company achieved its annual sales turnover target of £5.5m and profit of £950K. Show less
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Education
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University of Warwick - Warwick Business School
BA Joint Honours German & Business Studies, German & Business Studies -
Eggars comprehensive