Experience

Discover Financial Services

• United States
• Financial Services
• 700 & Above Employee

• Principal, Operations Management

  • Mar 2021 - Present

• Product Owner

  • Dec 2018 - Mar 2021

  Coming soon! 😁

• Email Project Manager

  • Jun 2013 - Dec 2018

  • Manage a team of two project managers, training them in best-in-class user experience, email processes, with an emphasis on executing defect-free campaigns.• Spearhead, build and roll out email processes/work flows and time lines to department and business partners, which have helped decrease incidents by 80% in 2014. • Lead campaign strategies for Cardmember business partners, including leading creative design and managing global email marketing inclusion/exclusion rules and overall email contact strategy rules, resulting in: o $73MM incremental sales from the Annual Account Summary service campaign. o $25.3MM incremental sales from a four-month Sweepstakes promotional campaign.o $9.2MM incremental sales with a 96% card activation sent to 1.1MM Cardmembers over five weeks from the 2014 Target breach.o $12MM incremental sales from the Sales Transfer highly targeted revolver audience.o $12MM incremental sales from the Card Expiration Reissue monthly campaigno 99.5% deliverability rates for 152 email campaigns with 665 deployment versions in 2014.• Provide back-end analytics analysis to business partners, recommending new testing and creative strategies.• Act as change agent helping business partners evolve their email campaigns from calendar-based emails to highly targeted and automated trigger-based emails. Maximize ROI by increasing revenue while decreasing cost through promotional and triggered campaigns.• Pioneer and editor-in-chief of Discover’s first “Email Best Practices” intranet group and blog which educates company on new and emerging technologies, responsive design, creative design and branding standards.• Co-wrote and rolled out control, risk management and compliance documentation to ensure satisfactory regulatory internal and external audits. Procedures included: Marketing Email Frequency Guidelines, Pre-Implementation Validation, Post-Implementation Monitoring, Post-Implementation Validation. Show less



Sears

• United States
• Retail
• 700 & Above Employee

• Email Strategist, Manager

  • Jun 2012 - May 2013

  Build and lead strategic initiatives for digital marketing projects in the Membership Experience Business Unit. Analyze member campaigns and data to identify progressive profiling, segmentation, key insights, trends & provide recommendations. Guarantee initiatives are communicated effectively to all teams involved & that branding guidelines are met including legal constraints. Act as account manager on all projects from strategy through development, overseeing copy and design while ensuring accuracy & a great member experience.• Strategize with upper management and multiple business units to identify and define email marketing initiatives and revenue goals.• Develop & execute email campaign programs for the Member Experience Business Unit.• Provide direction and guidance to campaign managers, email planners, creative teams, external agencies and email service provider (Responsys) on campaigns from initial strategy and creative design through coding and deployment.• Research, identify & implement best practices in email marketing.• Work closely with the analytics team on test & learn objectives.• Review financial reports and campaign metrics, & monitors the health of each project, & suggests/implements program enhancements • Review member feedback and create actionable plans and deadlines in order to make member experience better.• • Develops and implements plans to increase member engagement and revenue.• Partner with Unica to determine data segmentation/targeting criteria.• Create member experience mapping strategies (as is and to be states).• Work with legal to ensure compliance and canned spam requirements are met.• Responsible for ensuring emails continue to be relevant and targeted, maximizing engagement.• Exceeds revenue plan by 35%, bringing in $1.3 million in online & in store sales in 7 mos.• Increased member engagement by 200% in 8 months.• Create internal process documentation for campaigns.• Create & manages email project deadlines. Show less

• Loyalty Manager, Mass Communications

  • Jul 2011 - Oct 2012

  • Wrote and presented key marketing initiatives for loyalty promotional campaigns.• Directed creative agencies on projects from strategy through implementation.• Edited and proofed member experience marketing materials.• Communicated marketing programs, goals and results to cross-functional teams.• Subject Matter Expert on loyalty brand and program.

• Email Marketing Manager

  • Mar 2010 - Jul 2011

  • Managed strategy and development of email and direct mail communication programs for the loyalty business unit.• Partnered with marketing planning, integrated marketing and external agencies to create effective email communications that met and exceeded objectives.• Worked with the offer development team to include rich offers and maximize business goals through test and learn disciplines to acquire new members, engage existing members, drive incremental frequency and spend and improve long-term retention.• Managed the marketing communications calendar, ensuring projects were on time and on budget.• Served as subject matter expert (SME) on SYWR program and branding standards. Show less



MarketSense

• United States
• Advertising Services
• 1 - 100 Employee

• Account Manager

  • May 1998 - Jul 2009

  SUMMARY • Seasoned, high-energy professional with 11 years of experience managing traditional and online marketing programs from mid-size to large B2B and B2C clientele • Extensive project management skills from initial strategic direction and concept presentation through final design and implementation • Experienced in market analysis, research and segmentation, brand positioning and identity development • Profound understanding of clients’ product/service portfolios, goals and missions in order to provide and execute comprehensive marketing plans • Skilled presenter of branding initiatives, marketing concepts, research and supporting metrics • Solid communication, writing, editing and proofreading skills RESPONSIBILITIES • Responsible for account planning and execution of marketing initiatives for medium to large clients • Partnered with all levels of management to identify, develop and implement integrated marketing programs strengthening brand recognition, increasing lead flow and helping meet sales goals—Programs included: o Advertising (traditional and online) o Collateral (brochures, sell sheets, white papers, price lists, forms, catalogs, manuals) o Web Site (flash, SEO implementation, social media, metrics such as Google Analytics) o Public Relations (press releases, case studies, advertorials) o Direct Mail (market survey, letter/reply, multi-dimensional mailers, database cleaners) o e-Communications (e-mail blasts, e-newsletters) o List and publication research (for: advertising, press release and direct mail programs) o Multi-media presentations (PowerPoint, flash, animated gif) o Trade show booth and sign creation (print and virtual designs) o Lead Management (metrics and follow up with clients to review results) o Photography (directed photographer on shoots, researched online photo databases for projects) Show less



Biosynth International, Inc

• Marketing Manager

  • Jan 1997 - May 1998

  · Created, wrote and edited all corporate marketing materials · Designed, developed and maintained corporate Web site · Coordinated domestic trade shows · Conducted extensive research for new product development · Managed direct mail and bulk mail programs · Managed all incoming literature requests · Assisted with incoming sales calls, providing technical support to customers on chemical products · Created, wrote and edited all corporate marketing materials · Designed, developed and maintained corporate Web site · Coordinated domestic trade shows · Conducted extensive research for new product development · Managed direct mail and bulk mail programs · Managed all incoming literature requests · Assisted with incoming sales calls, providing technical support to customers on chemical products



Wizdom Systems, Inc

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Marketing Communications Specialist

  • Mar 1994 - Sep 1996

  · Handled all incoming sales calls with average sales exceeded $450,000 per year · Maintained 10,000+ contact management database · Created and managed direct marketing and telemarketing programs · Created and developed numerous sales and corporate presentations · Coordinated and participated in all aspects of trade shows, regional seminars and workshops · Coordinated and participated in bulk mail programs, direct mail campaigns, telemarketing campaigns, and executive seminars and trade shows Show less



Wizdom Systems, Inc.

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Marketing Communications Specialist

  • 1994 - 1996

  Wrote business communications; software support. Wrote business communications; software support.



CARA Corporation

• United Kingdom
• 1 - 100 Employee

• Associate Marketing Communications Specialist

  • Jan 1992 - Jan 1994

  · Assisted in preparing proposals and communications to support sales and marketing activities · Wrote, edited and laid out corporate newsletter · Trained employees on software and hardware · Managed database and list work · Coordinated trade shows · Assisted in preparing proposals and communications to support sales and marketing activities · Wrote, edited and laid out corporate newsletter · Trained employees on software and hardware · Managed database and list work · Coordinated trade shows