Tracy Gilliam

Chief Strategy Officer at Futuri
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us****@****om
(386) 825-5501

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Experience

    • United States
    • Software Development
    • 1 - 100 Employee
    • Chief Strategy Officer
      • Jan 2022 - Present

      Washington DC Metro Focused on Strategic M&A, innovations in AI, Audience Engagement, and Sales Intelligence solutions proven to drive content, audience, and revenue.

    • Senior Vice President
      • Mar 2018 - Jan 2022

      Washington D.C. Lead multiple strategic initiatives to fuel Futuri Media's innovation efforts for our rapidly growing audience engagement and sales intelligence suites. Work alongside CEO to future-proof existing technologies, grow new strategic partnerships, and increase retention. In new product development, create innovative new technologies to advance media brands and SMBs to achieve their goals in audience engagement and revenue expectations.

    • United States
    • Software Development
    • 1 - 100 Employee
    • Senior Vice President - Sales
      • Sep 2015 - Dec 2017

      Washington D.C. Metro Area Executive for one of the fastest growing tech firms in America, Futuri Media. Passion is to partner with future-minded media leaders at companies striving to grow audience engagement, ratings, and revenue across all platforms. Futuri Media is a global leader in audience engagement technology and tools to help broadcasters and publishers drive audience and revenue growth. Launched in 2009 with its award-winning Listener Driven Radio (LDR) audience engagement platform, Futuri Media now… Show more Executive for one of the fastest growing tech firms in America, Futuri Media. Passion is to partner with future-minded media leaders at companies striving to grow audience engagement, ratings, and revenue across all platforms. Futuri Media is a global leader in audience engagement technology and tools to help broadcasters and publishers drive audience and revenue growth. Launched in 2009 with its award-winning Listener Driven Radio (LDR) audience engagement platform, Futuri Media now holds 11 published or pending patents in 151 countries and has been named to the Inc. 5000 List of America’s fastest-growing private companies for three consecutive years. Recognized as a leading innovator in media, Futuri Media is a trusted partner to the world’s leading media companies and prides itself on offering best-in-class support. Futuri Media’s platforms are in use by programming, content, and sales teams at more than 2,000 TV, radio stations and digital publishers in 20 countries, reaching more than 100 million consumers monthly. For more information, visit http://www.futurimedia.com.

    • Director of Sales
      • Mar 2013 - Sep 2015

      Washington D.C. Metro Area Developed and led the strategic affiliate sales effort for all interactive technologies powered by LDR Interactive (today known as Futuri Media). In addition to executive management expertise, provided all sales research, training and support for all Futuri Media affiliates in the local markets.

    • United States
    • Broadcast Media Production and Distribution
    • Founder and President
      • Jan 2008 - Sep 2015

      Washington, D.C. Owner and President of TopLine Matters - providing sales and management expertise during one of media's most challenging revenue and ratings growth periods. TopLine provided media sales teams with on-demand research, training, and support, in addition to market-level management consulting for a broad range of U.S. media companies including Futuri Media (formerly LDR Interactive), Hubbard Media, Lincoln Financial Media (Entercom), NAB Leadership Foundation, NRG Media, and others.

    • United States
    • Entertainment
    • 700 & Above Employee
    • General Sales Manager
      • Feb 2004 - Jul 2006

      Greater Los Angeles Area Managed robust sales organization to deliver $30M+ annual revenue budget utilizing on-air, non-spot, on-line and digital assets.

    • United States
    • Broadcast Media Production and Distribution
    • 100 - 200 Employee
    • VP-Integrated Business Solutions
      • Aug 2003 - Feb 2004

      Designed a cross-company sales platform to integrate specific local Clear Channel Radio station clients with network radio sales and sponsorship opportunities.

    • United Kingdom
    • Advertising Services
    • 700 & Above Employee
    • Vice President/General Manager
      • Sep 1999 - Aug 2003

      Led four radio stations (3-FM's and 1-AM) and a team of great talent to exceed revenue expectations and consistently grow cash flow as VP/GM of operations for 4+ years. Managed staff of 100+ employees in sales, programming, business, traffic, production and engineering. Acquired additional FM station, launched promotion company for outdoor concert venue (TurnAround Productions) and served as flagship for UNL Cornhusker football.

    • National Sales Manager
      • Jan 1996 - Jul 1999

      Led national sales effort to integrate major national brand clients across all platforms on News/Talk "At Your Service" 1120 KMOX - home of St. Louis Cardinal Baseball, St. Louis Blues Hockey, and exclusive brand-specific media innovations. Worked with Interep - CBS on national media buys and sponsorship campaigns across news/talk giant. On behalf of CBS/KMOX, coordinated the media coverage and city-wide celebration: "St. Louis Home Run Party" for Cardinal slugger Mark McGwire.

Education

  • University of Missouri-Columbia
    Bachelor of Journalism, School of Journalism
    1988 - 1992
  • National Association of Broadcasters
    Certification, Broadcast Management
    2009 - 2010
  • School of Journalism - University of Missouri, Columbia
  • Missouri School of Journalism
    Journalism

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