Senior Social Media Strategist

• Jan 2022 - Present

Social Media Strategist

• Jan 2020 - Jan 2022

Help clients build and grow successful social programs and communities through organic and paid strategies designed to reach and engage audiences where they're spending time online.

Social Media Manager

• Jul 2018 - Sep 2019

Evaluated current program operations to identify opportunities for efficiencies, process improvement, and expansion. Crafted and implemented a social media strategy to define channel’s purpose and role in helping achieve the organization’s business goals. Provided strategic direction and support for programs across several verticals, offerings, and initiatives to showcase the organization’s thought leadership and expertise in the space. Developed and executed support plans to amplify ISACA events using innovative tactics. Responsible for social customer care and creating community management practice.

Sr. Social Media Specialist

• Apr 2013 - Jul 2018

Develop and execute strategic plans and tactics that support key marketing programs and initiatives. Drive paid social program with increasing budgets to reach campaign goals and objectives while achieving efficiencies in key metrics. Spearhead strategy development and execution for tradeshows and sponsorships, including live activations, to drive engagement and content amplification. Oversee community management, social customer care and listening programs; surface and implement optimizations and continuous improvement opportunities.

Social Media Specialist

• Feb 2012 - Apr 2013

Manage process for aggregating, creating and executing social content to support brand, marketing and customer support initiatives, which contribute to overall business objectives and strengthen position in the market. Manage community interactions through listening, moderation and engagement to drive conversations ensuring they are customer centric and focused on the needs of the audience.

New Media/Interactive Marketing Manager

• 2009 - 2011

Developed, managed and implemented PPC, SEO, and social media programs for B2B and B2C business units to increase brand awareness, new client base, and revenue. Managed and maintained company website, blog and web analytics programs.• Achieved double digit increases in traffic and conversions YOY by restructuring and relaunching the paid search program, generating over $120k/month in revenue and exceeding ROI and CPA goals.• Increased Facebook “Likes” and Twitter Followers by implementing an integrated social media strategy. Social media responsible for driving hundreds of leads and conversions each month.• Managed website migration to new platform and Content Management System using website architecture and design best practices to optimize for search engine visibility. HWA website responsible for driving over 40% of monthly revenue for the company.• Led implementation of Omniture SiteCatalyst web analytics allowing for all online marketing initiatives to be captured for more accurate revenue and ROI reporting.• Increased Direct-to-Consumer conversions by over 40% YOY by launching a lead generation email campaign, including development of email creative and a website quote form that continues to generate double digit leads daily. • Managed relationship with, and provided strategy and direction to, 3rd party search marketing agency to ensure search engine optimization program resulted in increased organic positioning on key terms.

Search Program Manager/Account Manager

• 2006 - 2009

Managed book of search business of B2B and B2C clients in the retail and auto verticals. Also, fostered and maintained stellar relationships with client contacts, agency and vendor partners.• Executed paid search program initiatives including launching, monitoring, analyzing and communicating results to clients.• Successfully launched 3 new client programs within 6 months by developing launch plans and coordinating all internal/external aspects and resources. Managed client expectations and project status communications, resulting in client satisfaction and increased investment.• Managed internal support teams, including search analysts, bid strategy, keyword and copy development, to ensure program success and attainment of client goals and expectations.• Analyzed key metrics in order to identify, recommend and implement changes in a timely manner to improve performance in overall search program, resulting in increased traffic and conversions.• Achieved 84% increase in sales year-over-year by developing a holiday campaign plan for large retail client resulting in increased traffic and conversions.• Developed strategic plans annually for program growth and expansion to support client objectives or campaigns.• Cultivated search analyst’s growth by providing feedback and evolving assigned tasks & responsibilities leading to a promotion to Program Manager/Account Manager.

Search Engine Marketing Specialist, E-Commerce

• 2006 - 2006

Managed relationship with, and provided strategy and direction to, 3rd party search marketing agency to ensure Paid Search program generated revenue and a positive return on advertising spend.• Evaluated both paid and organic search efforts, including website design and structure, to identify areas for improvement and expansion, for the company’s B2B and B2C business units.• Developed search marketing strategy to increase online presence through organic search, paid search, and comparison shopping engine programs and campaigns.• Achieved 345% return on advertising spend over a 7 day period by developing and executing pilot paid search program to more aggressively target top positions and increase exposure and brand awareness.• Developed weekly and monthly campaign performance reporting, analysis and optimization recommendations.

Search Engine Marketing Coordinator

• 2005 - 2006

Developed campaign project plans, and managed campaign timelines and deliverables for several successful Natural Search and Paid Search campaigns across multiple industries.• Increased organic search rankings and traffic for clients by creating and executing deliverables on time and within budget. Deliverables included in-depth site analysis, meta tags, competitive analysis, copy recommendations, reporting and submissions to search engines and directories.• Increased paid search traffic and click-through-rate for clients by creating and executing deliverables on time and within budget. Deliverables included target keyword research, competitive analysis, creative recommendations, campaign set up, and regular monitoring and reporting of campaign progress.• Developed “best in class” documents to streamline processes by creating several client deliverable templates.

Corporate Quality Assurance Coordinator

• 1997 - 2005

Managed and maintained the Corporate Complaint and Corrective Action Processing System, coordinated product samples for national sales representatives and 22 manufacturing and distribution sites. Analyzed and summarized monthly data by cause, defect, plant site, product line and division for trend analysis and performance metrics for division management.• Reduced total response time by 50% by leading cross-functional team in creation, development, testing and implementation of new Quality Information System, achieving on-time project launch. System included customer complaints, corrective action responses, and data collection of internal and external non-conformances.• Developed training manual for new Quality Information System Database, and trained over 100 sales and production personnel on processing Quality Complaints and Corrective Action Reports in the new system.• Conducted Quality Systems Audits on both internal and external manufacturing, distribution and supplier facilities, and managed the internal recall audit process to ensure compliance with stated procedures.• Negotiated cost effective settlements of up to 50% of product valuation through extensive work with sales personnel in negotiating with customers regarding quality issues.