Experience

George Mason University - College of Science

• United States
• Higher Education
• 100 - 200 Employee

• Assistant Dean, Strategic Marketing and Communications

  • Sep 2016 - Present

  Fairfax, Virginia



Criminal Investigations and Network Analysis (CINA) U.S. DHS Center of Excellence

• Communications Manager

  • Dec 2017 - Present

  George Mason University



Nuclear Energy Institute

• United States
• Public Policy Offices
• 100 - 200 Employee

• Senior Director, Public Affairs

  • Mar 2012 - Aug 2016

  Washington D.C. Metro Area Oversaw award-winning public affairs campaign to brand nuclear energy among opinion leaders. Developed, executed and measured effectiveness of multi-million dollar advertising and digital promotions -- optimizing online, media relations and communications strategies and programs. Led Creative Services department to create all graphics support including brochures, digital, including web landing page content, and NEI branded collaterals. Integrated policy, government and media relations and… Show more Oversaw award-winning public affairs campaign to brand nuclear energy among opinion leaders. Developed, executed and measured effectiveness of multi-million dollar advertising and digital promotions -- optimizing online, media relations and communications strategies and programs. Led Creative Services department to create all graphics support including brochures, digital, including web landing page content, and NEI branded collaterals. Integrated policy, government and media relations and branding activities to maximize impact and direct public opinion research efforts. Show less



ExxonMobil

• Oil and Gas
• 700 & Above Employee

• U.S. Pricing Team Lead, Marketing Analyst

  • Nov 2007 - 2012

  Fairfax, VA Corporate HQ Provide tactical strategy and analysis of 12 state markets and sub-markets yielding approximately $300 million in annual revenue. Served on Hurricanes Irene, Gustav and Ike response teams. Seamlessly executed change in control for 850+ retail outlets in FL, CA, TN, AZ and IL while creating training and team building activities to sustain morale during business optimizing period. Supervised and mentored pricing analysts and provided performance feedback. Developed communication mechanisms to… Show more Provide tactical strategy and analysis of 12 state markets and sub-markets yielding approximately $300 million in annual revenue. Served on Hurricanes Irene, Gustav and Ike response teams. Seamlessly executed change in control for 850+ retail outlets in FL, CA, TN, AZ and IL while creating training and team building activities to sustain morale during business optimizing period. Supervised and mentored pricing analysts and provided performance feedback. Developed communication mechanisms to convey corporate and department Inclusion and Diversity initiatives.

• Women’s Interest Network Leadership Team

  • 2005 - 2012

  Fairfax, VA Corporate HQ As a volunteer, utilized Sharepoint site, panel discussions, featured speakers, surveys and focus groups to communicate and support members’ needs corporate-wide. Recruited and led teams to execute Take Your Child To Work Day annual activities for 300+ children and their working parents involving hands-on science experiments, keynotes, presentations and sports celebrity appearances.

• U.S. Retail Communications Advisor

  • 2005 - 2007

  Fairfax, VA Corporate HQ Promoted to develop and drive corporate communications, including executive talking points and presentations for head of US Retail Fuels Marketing and US leadership team. Wrote and updated content for intranet site. Coordinated and directed video scripting and production, and marketing collateral and merchandise. * Conceptualized, planned and executed two 5-day annual sales meetings and field training for 600+ attendees. * Coached executives on how to communicate with their teams… Show more Promoted to develop and drive corporate communications, including executive talking points and presentations for head of US Retail Fuels Marketing and US leadership team. Wrote and updated content for intranet site. Coordinated and directed video scripting and production, and marketing collateral and merchandise. * Conceptualized, planned and executed two 5-day annual sales meetings and field training for 600+ attendees. * Coached executives on how to communicate with their teams, customers and key stakeholders. * Championed use of creative communication outlets, including Meeting in a Box, videos and electronic media, to train 75 field representatives and 1,000 retailers on how to present themselves to outside agencies.

• Fuels Marketing Territory Manager

  • 2003 - 2005

  VA, PA, NJ, DE Spearheaded and tracked all sales, marketing, business development, finance, and operations strategies for 20 retail locations in Mid-Atlantic region that generated $85 million in revenue. Managed and led P&L, cash flow management, merchandising, product promotions and inventory. Assembled and supervised motivated team of 175 sales associates. * Increased annual profit by 5% and delivered $15 million in margin. * Held sales contests and implemented sales best practices to energize team… Show more Spearheaded and tracked all sales, marketing, business development, finance, and operations strategies for 20 retail locations in Mid-Atlantic region that generated $85 million in revenue. Managed and led P&L, cash flow management, merchandising, product promotions and inventory. Assembled and supervised motivated team of 175 sales associates. * Increased annual profit by 5% and delivered $15 million in margin. * Held sales contests and implemented sales best practices to energize team and accelerate revenue growth. * Managed construction and roll out for largest company-owned retail outlet in U.S.

• Downstream Community Relations Advisor

  • 2002 - 2003

  Fairfax, VA Corporate HQ Established and executed press outreach, volunteer programming, and calendar of program activities for 3,000 Washington, DC area employees. Promoted and strengthened corporate branding and community awareness through partnerships with educational leaders, schools, libraries and advocacy groups. * Mobilized 41,000 employee volunteerism hours and granted $675,000 funding to partnership organizations. * Designed and deployed employee volunteer database implemented by five lines of… Show more Established and executed press outreach, volunteer programming, and calendar of program activities for 3,000 Washington, DC area employees. Promoted and strengthened corporate branding and community awareness through partnerships with educational leaders, schools, libraries and advocacy groups. * Mobilized 41,000 employee volunteerism hours and granted $675,000 funding to partnership organizations. * Designed and deployed employee volunteer database implemented by five lines of downstream business. * Served as media relations specialist on Hurricane response team and submitted briefings to senior management.



Apple Inc.

• Computers and Electronics Manufacturing
• 1 - 100 Employee

• Logistics and Marketing Group, MBA Summer Associate

  • Jun 2001 - Aug 2001

  Cupertino, CA Performed competitive value analysis of worldwide marcom spend as member of corporate procurement team. Negotiated advertising contracts, streamlined marketing subcontractor fees. Generated cost savings of $250K.



Penn State University

• United States
• Higher Education
• 700 & Above Employee

• Marketing Communications Consultant, College of Education

  • 2000 - 2001

  State College, PA Created storyboards, wrote articles and designed and graphically produced 10+ newsletter and magazine publications for alumni, students and key stakeholders.



AccuWeather

• United States
• Technology, Information and Media
• 400 - 500 Employee

• Public Relations Director

  • 1996 - 2000

  State College, PA Corporate HQ Managed advertising and PR agency programs for multi-million dollar international firm marketing products and services to media, education, government, construction, aviation, marine and commercial clients. Supervised marketing department staff to develop all print, online, direct mail, tradeshow and press tour materials. Developed and launched company’s first five websites and online commerce infrastructure. Secured international and industry specific press coverage including The New York… Show more Managed advertising and PR agency programs for multi-million dollar international firm marketing products and services to media, education, government, construction, aviation, marine and commercial clients. Supervised marketing department staff to develop all print, online, direct mail, tradeshow and press tour materials. Developed and launched company’s first five websites and online commerce infrastructure. Secured international and industry specific press coverage including The New York Times, cnn.com, Newsweek, cnet.com, Good Morning America, Fortune, Broadcasting and Cable, Technology and Learning, Broadcast Engineering. Show less



Industry Consultant

• Staffing and Recruiting
• 1 - 100 Employee

• Marketing Communications Consultant

  • 1992 - 1996

  Central PA Provided marketing, special events planning and sales tracking solutions for clients including: David Herth Memorial SkiFest, Bennett Williams Realty, Inc., Harrisburg Hammerheads CBA Professional Basketball Team, Triple Crown Corporation.