Experience

StayCotswold

• United Kingdom
• Travel Arrangements
• 1 - 100 Employee

• Owner Director

  • Apr 2021 - Present

  I loved working in the holiday rentals business so much I decided to invest in StayCotswold, a local independent agency that specialises in luxury Cotswold properties from manor houses to barn conversions, to Shepherd’s huts. I’m very much looking forward to this new challenge. I loved working in the holiday rentals business so much I decided to invest in StayCotswold, a local independent agency that specialises in luxury Cotswold properties from manor houses to barn conversions, to Shepherd’s huts. I’m very much looking forward to this new challenge.



Chocolate Communications

• Lancashire

• Owner

  • Jun 2006 - Present

  In 2006, set up and managed a new type of marketing consultancy, offering strategy, planning and execution. Created a virtual team of freelance specialists, to help deliver a truly joined up marketing approach for both B2B and B2C clients. Completed digital marketing transformation projects for clients with a joined up, results focused approach. Worked with some leading brands as well as challengers. Clients included Caribbean Connections, Co op Bank, DWF, East Coast Mainline, ITC Classics, Matalan, National Express, Sandals, William Hill to name a few! Specific client consultancy projects are listed below.



Pure Cottages Group

• Windermere, Cumbria, United Kingdom

• Group Sales and Marketing Director

  • Jan 2019 - Aug 2020

  Prestigious holiday home letting agent network specialising in high quality properties in the Lake District, Cotswolds and Cornwall. Part of the senior leadership team that delivered an ambitious growth plan, resulting in a significant increase in EBITDA to secure a timely sale to Sykes Holiday Cottages, at the end of 2019. Our remit was a buy and build strategy from LDC. During 2019 the business acquired 5 brands, onboarded and integrated them into the main Pure Cottages Group business. Winner of the BVCA mid market management team award in September 2019. Leader of Sales and Marketing team for all premium brands in the group, in terms of teams and sales targets with full budget responsibility. Specific achievements include: Creation of the Pure Cottages Marketing Hub, pulling people together from the different businesses into a high performance, multi skilled team, with a joined up customer and data driven approach. Delivered booking targets by designing and implementing an agile, digital first acquisition and repeat business strategy. Built the digital infrastructure for an efficient sales operation with a rigorous ROI focus Established a network of partners including OTAs and leisure businesses to optimise results and add value. Created brand articulation with corresponding content strategies for all brands in the group. Established and delivered acquisition, retention and performance plans for property owners.



Liverpool Vision

• United Kingdom
• Civic and Social Organizations
• 1 - 100 Employee

• Senior Marketing Consultant

  • Sep 2017 - Jun 2018

  Worked with Marketing Liverpool to help create customer first marketing strategies promoting the destination to UK and overseas visitors in 2018. This work included: Audience insight development Customer research Campaign and media strategy Content strategy for website, search, online PR, social and direct marketing Measurement, analysis and ongoing recommendations Partner and stakeholder service development, and relationship management Worked with Marketing Liverpool to help create customer first marketing strategies promoting the destination to UK and overseas visitors in 2018. This work included: Audience insight development Customer research Campaign and media strategy Content strategy for website, search, online PR, social and direct marketing Measurement, analysis and ongoing recommendations Partner and stakeholder service development, and relationship management



Liverpool ONE

• United Kingdom
• Retail
• 1 - 100 Employee

• Senior Marketing Consultant -Projects

  • Dec 2015 - May 2018

  Liverpool ONE is a retail, dining and leisure destination where the focus is on driving footfall and sales. Brought in to implement a full review of all existing retained agencies and to drive the pitch and contract process for web development, online marketing, media, and creative. Re-defined identity, strategy and vision for the Liverpool ONE brand. Curated research, business performance and data analysis to develop insight driven, customer first, communications strategies. Created a more accountable ROI and KPI focused approach to the whole marketing process. Proficient at multi level stakeholder management. Orchestrated the brand campaign for 2016 working closely with the creative, media and online marketing agencies. Planned the entire digital estate and integrated it into the new online marketing strategy.



Amaze One is now Edit

• United Kingdom
• Advertising Services

• Interim Commercial Director

  • Feb 2017 - Jul 2017

  Looking after client services and new business for this customer engagement agency - bringing the rigour of insightful data, and magical creative together, to drive customer engagement across all channels. Looking after client services and new business for this customer engagement agency - bringing the rigour of insightful data, and magical creative together, to drive customer engagement across all channels.



BJL

• United Kingdom
• Marketing and Advertising
• 1 - 100 Employee

• Business Director, 12 month maternity cover

  • Nov 2013 - Dec 2014

  Orchestrated the entire integrated campaign to launch a new quote and buy website and to put Swinton Insurance back on TV and radio, after 7 years. At the same time, running a complete rebrand across all channels, working with many senior Swinton stakeholders - compliance, research, heads of insight, brand and digital, to pull the multi faceted campaign together. Created a comprehensive loyalty and rewards programme, driven by data analysis and segmentation. Developed the social strategy, working closely with their PR and Search providers to ensure on brand, consistent, and effective content. Launched new online loan brand into Eastern Europe for International Personal Finance. Managing cross department teams, to deliver market scoping presentation, international stakeholder management, consumer research, brand creation, website planning and design, internal and external launch campaigns, on budget, and in very tight timescales.



26

• United Kingdom
• Advertising Services
• 100 - 200 Employee

• Interim Head of Social and Strategy - 12 month maternity cover

  • Nov 2012 - Oct 2013

  Management of large social team to deliver online content strategies and campaigns for NHS Blood and Transplant, Brighthouse, P&G, Hitachi Capital, Learning Skills Council, and Skandia. Working closely with twentysix search to provide integrated, online acquisition strategies. Spoke about online content best practice at a Public Health Conference, with NHSBT. Spearheaded a new agency approach to online content, to meet the changing market needs, as well as create additional revenue opportunity



RAPP

• United States
• Advertising Services
• 700 & Above Employee

• Business development Director

  • Oct 1997 - Jun 2006

  I earned my stripes in direct marketing at WWAV Rapp Collins (now RAPP) - Balancing brand and commercial results is at the heart of my DNA As Business Development Director, on the board for 8 years, I loved the whole process of networking, making connections, and pitching for new business. My conversion rate was high - I led the team that brought in clients such as Bupa, Airtours, Halifax, ITC Classics, Pontins, Bacardi Martini - to name a few! I earned my stripes in direct marketing at WWAV Rapp Collins (now RAPP) - Balancing brand and commercial results is at the heart of my DNA As Business Development Director, on the board for 8 years, I loved the whole process of networking, making connections, and pitching for new business. My conversion rate was high - I led the team that brought in clients such as Bupa, Airtours, Halifax, ITC Classics, Pontins, Bacardi Martini - to name a few!



GGT

• Advertising Services
• 1 - 100 Employee

• Business Director

  • Mar 1995 - May 1997

  A joint venture between GGT Direct in London and BDH Advertising I was headhunted for this role. I brought a number of great clients into the business, including First Direct, Eurocamp, Halifax, Bradford and Bingley. I managed a profitable team of 15 within the agency A joint venture between GGT Direct in London and BDH Advertising I was headhunted for this role. I brought a number of great clients into the business, including First Direct, Eurocamp, Halifax, Bradford and Bingley. I managed a profitable team of 15 within the agency



EHS Brann

• Advertising Services
• 1 - 100 Employee

• Group Account Director

  • 1992 - 1995



Bentley Clark Consultancy

• Hammersmith, London

• Account Director

  • 1989 - 1992