Tracy Vaughan
International Business Development Programme Assistant at Embassy of Canada | Ambassade du Canada- Claim this Profile
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French Professional working proficiency
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Hebrew Limited working proficiency
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English Native or bilingual proficiency
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Dutch Limited working proficiency
Topline Score
Bio
Credentials
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Certificate in Public Participation
International Association for Public Participation (IAP2)Jan, 2012- Oct, 2024
Experience
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Embassy of Canada | Ambassade du Canada
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Canada
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International Affairs
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700 & Above Employee
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International Business Development Programme Assistant
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Aug 2017 - Present
I support Canadian and Dutch commercial relationships across international trade, investment stakeholder outreach, event coordination, and programme budget management. My goal is to uncover robust opportunities to promote Canada’s commercial sectors and propose efficient solutions publicizing innovations, relevant commercial activities, and policies relevant to the Netherlands via B2Bs, seminars, conferences and digital media.• Raised international exposure and coordinated Canada’s presence with a booth and speaker panel at the World Summit AI 2018, 2019 and World Bio Markets 2019. • Planned and organised an intimate investor event of major stakeholders at Cirque du Soleil and ran a Twitter campaign to promote the Canada-Europe Comprehensive Economic Trade Agreement.• Shaped and streamlined programme agendas via liaising with various stakeholders, encompassing national decision-makers, regional institutions, businesses, researchers, and scholars.
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Engagement Specialist, Lecturer & Facilitator
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2005 - 2017
As a specialist in digital and in-person engagement process design, implementation and analysis I have designed and facilitated workshops and lectures on the subject itself or in support of projects. Sessions are designed to be interactive to amplify student learning. Select examples include:* Engaging Locally, A Neighbourhood Planning Engagement Case Study - Presentation for EuropComm 2017 in Brussels* Engagement 101: Public Engagement Bootcamp for Communicators - Full-day workshop taught with Alex Russell for Simon Fraser University's Continuing Studies program (Feb and Oct 2015). * Leveraging Digital Tools for Innovative Engagement - webinar delivered with Amanda Mitchell for the Planning Institute of British Columbia (Feb 2015)* Getting Social: Public Engagement and the Use of Digital Tools - Half-day workshop given with Amanda Mitchell for the Canadian Institute of Planners and the Planning Institute of BC's joint conference (July 2013)* Facilitated the ‘culture and community’ study group to develop indicators for Greater Vancouver policy‐ makers, focusing on inclusivity, representation and creativity for SFU’s Regional Vancouver Urban Observatory.
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City of Vancouver
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Canada
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Government Administration
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700 & Above Employee
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Senior Public Engagement Advisor
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Jun 2011 - Jul 2016
I led the City's first Public Engagement Unit where I hired and supervised a team of specialists to fulfill City needs for digital and in-person engagement. My team and I supported every City department with strategic engagement process design, public opinion surveying and analysis, digital engagement tool identification and testing, 'outside the box' event coordination, and high impact social media outreach.I implemented innovative engagement activities for a diversity of programs, from award-winning projects like the West End Community Plan (PIBC Gold 2014) and municipal election outreach (CPRS 2015) to contentious bike lane and social housing projects. The results: • Developed unique City roles and recruited top talent to create an amazing team • Significantly increased online participation rates through the use of an online survey and community panel tool, Talk Vancouver. In 2015 over 37,000 people responded to 47 surveys.• Increased growth and engagement in social media by creating a specialized role and increasing channel effectiveness for access to public information, including emergencies.• Proactively engaged residents in hard-to-reach communities and in multiple languages by developing the Pop-up City Hall mobile outreach unit program.• Popularized public involvement through innovative events like design competitions, Pecha Kuchas, Doors Open, using interactive games, and incorporating digital kiosks and graphic facilitation at City events.To support program success, I worked with the IAP2 to create a national network of municipal engagement practitioners to share best practices, and worked with City Council to create a local advisory committee of residents to shape outreach policy.I evaluated the impact of the City's outreach and presented quarterly reports to management and an annual update to Council. As a manager, I was fully responsible for annual business unit planning, project and budget management.
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Project Manager & Outreach Specialist
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Jan 2008 - Jun 2011
In this role, I advised and supported different levels of government and other public institutions in advancing sustainability plans and official community plans. My responsibilities included project coordination, research and analysis of sustainability issues, and public engagement. I was the lead on internal and external communications and engagement tasks – inviting public access to and involvement in planning activities.• Spearheaded various key activities, including web designing, social and print ad placement, event management, online surveys, and workshops.• Supported innovative community sustainability plans for the cities of Prince George, North Vancouver and Victoria and created valuable resources such as the BC climate action online toolkit, District of Squamish’s green building resource website and Metro Vancouver’s Office Waste Reduction program.
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Project Manager, Energy Savings Plan
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Mar 2006 - May 2007
Developed and implemented a one-year pilot program for energy efficiency in buildings with government, NGO and industry stakeholders. Supported the outreach efforts of various municipalities across BC, creating and managing a one-stop-shop online portal for energy efficiency in buildings advice, engaging local contractors in program delivery and marketing the program to residents. The project saved over 116,000 GJ of energy through building upgrades and distributed $2M in incentives to home and building owners in over 25 communities across BC.
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Web Project Manager, Online Community Portals
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Feb 2000 - Jul 2002
Managed large-scale web projects, specializing in community web portals. Project management involved proposal writing and customer billing; meeting project deliverable timelines utilizing MS Project. Coordinated project teams made of up of designers, content writers and programmers, which involved task assignment and follow-up, quality control and conflict resolution. Web projects include: africana.com, iabolish.com, onefamilycampaign.org, birthrightisrael.com
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Education
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2006 - 2008
Simon Fraser University
M.Urb., Urban Studies (Governance & Sustainable Development, combined studies at UBC SCARP) -
2004 - 2006
Simon Fraser University
Post-Baccalaureate Diploma, Sustainable Community Development -
1990 - 1993
Carleton University
Bachelor of Arts (B.A.), Cultural Anthropology
Community
