Tracy Tou
Co-founder & Partner at Inspect Talent- Claim this Profile
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Topline Score
Bio
Ada Chong
Tracy is pleasant to work with, and has exceptional expertise in her field. She constantly demonstrated a strong work ethic and a dedication to success. She’s capable and forward thinking Marketing talent but also a reliable team player.
Karl Uy
Tracy is an effective problem-solver who doesn’t cut corners when it comes to the tasks she’s responsible for. She will handle every task with all her professionalism and deliver to the best of her capabilities.
Ada Chong
Tracy is pleasant to work with, and has exceptional expertise in her field. She constantly demonstrated a strong work ethic and a dedication to success. She’s capable and forward thinking Marketing talent but also a reliable team player.
Karl Uy
Tracy is an effective problem-solver who doesn’t cut corners when it comes to the tasks she’s responsible for. She will handle every task with all her professionalism and deliver to the best of her capabilities.
Ada Chong
Tracy is pleasant to work with, and has exceptional expertise in her field. She constantly demonstrated a strong work ethic and a dedication to success. She’s capable and forward thinking Marketing talent but also a reliable team player.
Karl Uy
Tracy is an effective problem-solver who doesn’t cut corners when it comes to the tasks she’s responsible for. She will handle every task with all her professionalism and deliver to the best of her capabilities.
Ada Chong
Tracy is pleasant to work with, and has exceptional expertise in her field. She constantly demonstrated a strong work ethic and a dedication to success. She’s capable and forward thinking Marketing talent but also a reliable team player.
Karl Uy
Tracy is an effective problem-solver who doesn’t cut corners when it comes to the tasks she’s responsible for. She will handle every task with all her professionalism and deliver to the best of her capabilities.
Experience
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Inspect Talent
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Hong Kong
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Human Resources Services
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1 - 100 Employee
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Co-founder & Partner
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Jun 2022 - Present
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OneDegree
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Insurance
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100 - 200 Employee
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Marketing Lead
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Jan 2021 - Apr 2022
- The first marketer on the team, responsible for planning, implementing and managing the overall digital marketing strategy and channels.- Analyze market and in-house data to understand consumer behaviors, identify gaps in current user experience and communication, and work with other departments to drive changes to close the gaps to deliver a better experience to increase conversion rate and generate word of mouth.- Plan and launch large-scale brand campaigns with online & offline media buying.- Explore new digital channels for advertising & promotion and partnership opportunities. Show less
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Associate Marketing Manager
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Aug 2017 - Dec 2020
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SHOPLINE
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Singapore
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Software Development
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500 - 600 Employee
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Marketing Associate
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May 2016 - Aug 2017
-Formulated comprehensive digital strategy, developed performance-based ad campaigns, and ongoing optimization to introduce the eCommerce solutions to SMBs. - Responsible for sales landing page building and optimization, worked with the Sales team closely to acquire and convert high-quality leads. - Hosted online and offline seminars to educate the business owners on digital marketing knowledge, such as paid advertising techniques to help them to grow their online businesses. -Formulated comprehensive digital strategy, developed performance-based ad campaigns, and ongoing optimization to introduce the eCommerce solutions to SMBs. - Responsible for sales landing page building and optimization, worked with the Sales team closely to acquire and convert high-quality leads. - Hosted online and offline seminars to educate the business owners on digital marketing knowledge, such as paid advertising techniques to help them to grow their online businesses.
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L'Oréal
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France
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Personal Care Product Manufacturing
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700 & Above Employee
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Marketing Intern
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Jul 2015 - Sep 2015
- Coordinated brand events and facilitated PR communications for the product launch. - Conducted on-going market research to support promotion campaign planning. - Assisted in communications design (EDM, DM, POS display), execution monitoring and post-event analysis. - Coordinated brand events and facilitated PR communications for the product launch. - Conducted on-going market research to support promotion campaign planning. - Assisted in communications design (EDM, DM, POS display), execution monitoring and post-event analysis.
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Education
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2012 - 2016
The Chinese University of Hong Kong
Bachelor’s Degree, Marketing
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