Tracy Spence MCIM

Senior Marketing Manager at Pinnaca Retail & IT Solutions
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Contact Information
us****@****om
(386) 825-5501
Location
Milton Keynes, England, United Kingdom, UK

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Ed Ward

I had the pleasure of working with Tracy when she joined the marketing team at RMS. Tracy brings bundles of enthusiasm, ideas and a desire to make things happen which she effectively combines with a curious and inquisitive mind and with a customer first mindset. Tracy quickly got up to speed with the complexities of the payments industry and set about making a difference; bringing her down to earth and engaging style to develop and execute a broad range of marketing strategies including product launches, customer engagement, case studies and demand generation through social and content. Tracy is great at building relationships, working across different departments and subject matter experts to get stuff done. Would highly recommend Tracy.

Allan Rosengren

Tracy helped to develop and create a range of high quality marketing material for The Clifton Club and was a valued member of the team.

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Credentials

  • CIM MCIM Member
    CIM | The Chartered Institute of Marketing
    Jan, 2022
    - Nov, 2024
  • CIM MCIM Member
    CIM | The Chartered Institute of Marketing
    Jan, 2022
    - Nov, 2024
  • CIM MCIM Member
    CIM | The Chartered Institute of Marketing
    Mar, 2021
    - Nov, 2024

Experience

  • Pinnaca Retail & IT Solutions
    • United Kingdom
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Senior Marketing Manager
      • Jun 2022 - Present

      Senior Marketing Manager for Pinnaca Retail & IT Solutions. Senior Marketing Manager for Pinnaca Retail & IT Solutions.

  • The Lewis Foundation
    • Australia
    • Non-profit Organizations
    • 1 - 100 Employee
    • Board Trustee
      • Feb 2018 - Present

      I started working with the founders of this Award Winning charity in 2018, advising on best practices in terms of how to prioritise their time and Marketing activities following 2 years of rapid expansion having started their charity serving cancer patients and their families in the community in 2016. They had and still have an integral role to play in their community and an army of ambassadors and supporters, but were hellbent on doing everything themselves while continuing to work full time in roles outside of the charity. With regular monthly mentoring sessions, we were able to set short and long term goals, not only for them personally, but also for the charity, and our work together combined with the unwavering commitment of Lorraine and Lee Lewis, this charity continues to go from strength to strength. Show less

  • Retail Merchant Services
    • United Kingdom
    • Financial Services
    • 100 - 200 Employee
    • Marketing Manager
      • Jun 2021 - Jul 2022

      Hands-on strategic marketer supporting the Head of Marketing to develop and implement marketing capabilities, including content creation, digital marketing campaigns, lead generation, conversion, brand transformation, and customer engagement with strong measurement and reporting. Developing impactful and innovative internal and external strategies and plans aligned to business objectives, using customer insight. Executing marketing campaigns for existing and new customers including the creation of original compelling content that resonates with and responds to the information needs of existing and potential customers. Setting goals, measuring, and reporting on performance. Sharing customer success stories. Develop and execute impactful and innovative demand generation campaigns (on and offline) targeted at specific industry verticals that RMS has a passion for serving. Supporting the creation and roll out of new brand propositions including tone of voice and brand identity. Identifying existing / new materials or channels with consideration for the customer journey, refreshing and creating new materials to ensure each touchpoint is consistent with the brand strategy and a brilliant customer experience. Owning marketing campaigns for internal stakeholders focussed on optimizing customer engagement and experience. Analysing data to derive customer insight and inform strategic direction. Researching, creating, and delivering regular original content that responds directly to customer information needs. Using digital marketing platforms to amplify dissemination. Marketing Strategy / CMS / Content Management / Content Marketing / Creative / CRM / Digital Marketing / Email Campaigns / Lead Generation / Marketing Automation / PR / Print / Product Marketing / SEO / Social Media / Website Development / Project Management / Marketing Research Show less

  • Moduflex Ltd
    • United Kingdom
    • Furniture
    • 1 - 100 Employee
    • Marketing Manager
      • Feb 2015 - Jun 2021

      Enhancing the marketing presence and matching the brand image in the market place to unlock the true capability of Moduflex, accountable for the performance of the Marketing function, and Sales team in a full-time role since January 2019. Responsible for energising the sales team through fast-track, short-term and long-term campaigns, aligning activity with strategic objectives while focussing on generating new business for every product category including; office furniture and storage projects, library fit-outs, and bespoke fitness equipment brand.  Collaborating with key stakeholders to generate a compelling marketing plan, vision and set of brand standards to organically increase market share.  Articulating brand values across marcomms channels, developing key brand messages and enhancing the profile and structure of the brand online and offline.  Project manager and creator of new marketing assets, materials and literature, focusing on a new image and end-point strategic vision.  Creating, planning and driving campaigns to attract and retain customers.  Owning corporate communication and authoring editorials for publications.  Coaching the sales team to deliver results from insight-driven marketing.  Creating, evolving and managing content strategies for corporate websites. Show less

  • THE CLIFTON CLUB COMPANY LIMITED
    • Bristol, United Kingdom
    • Marketing & Membership Manager (PT)
      • Jun 2014 - Jan 2017

      Serving as the Marketing & Membership Manager for Bristol’s oldest Private Members Club, creating a compelling marketing proposition that reflected the elegance and grandeur of the social club’s setting. The owner of the Membership Marketing Development Plan, managing resources, campaigns, projects and budgets in line with overarching objectives.  Reported to the General Manager and Board of Directors on the success and progress of projects and initiatives aimed at enhancing member experience.  Launched new digital and social strategies that uplifted web hits by 47% YoY.  Established significant growth across all social media channels.  Devised successful new member initiatives, drawing from existing membership insight to craft compelling content and supporting narratives.  Owned online and offline communications, governing brand standards across all marketing materials and digital assets, to include online and offline publications.  Promoted exclusive offers and the heritage of the social members club as the primary USP, upholding the integrity and ethos of the organisation.  Hosted surveys and focus groups to capture member insight, views and opinions over the development and future of the club.  Partnered with senior stakeholders including members of the board on membership engagement campaigns and events, generating increased member satisfaction.  Promoted and hosted club events, utilising organically adopted strategies and tactics to support the marketing of the club.  Won the business case to introduce new member acquisition schemes. Show less

  • Frem Group
    • United Kingdom
    • Furniture and Home Furnishings Manufacturing
    • 1 - 100 Employee
    • Group Marketing Manager
      • Jul 2010 - Jun 2014

      Hired by the Frem Group, challenged to lead the strategy development and implementation of the group marketing strategy for online and offline marketing. Working to promote Frem Group companies; Frem UK Ltd, FG Library Products, FG Technology, Moduflex, FG3 Manufacturing, FG Sentar and FG Screens.  Owned the 360o marketing strategy, operation and activation as well as the group marketing budget, internal stakeholder reporting and external agency activity.  Launched a new SEO strategy in line with the website content strategy that increased web traffic by 56% YoY, with downstream revenue improvements.  Collaborated with Business Heads on divisional objectives, creating immersive multi-channel strategies, plans and materials to address unique business needs.  Project managed multiple marketing campaigns simultaneously, utilising a data-driven approach.  Managed PR, advertising copy and all offline and online communications.  Owned all marketing content and published collateral, creating an online social presence.  Creation and publication of a high volume of marketing material in line with marketing plans, to include brochures, case studies, PR articles, e-newsletters, advertising and ad hoc promotional materials.  Launching new product ranges online, including the creation of product content (imagery/copy).  Lead on corporate events at the firms London Showroom in Farringdon.  Maintaining the central information and resource library to support both the sales team and the dealer network.  Monitoring and reporting on the effectiveness of all marketing communications. Show less

  • Northampton College
    • United Kingdom
    • Education Management
    • 300 - 400 Employee
    • Business Lecturer
      • Sep 2009 - Jun 2010

      Working with mature students on the Access to HE programme. Specifically Marketing and Study Skills Working with mature students on the Access to HE programme. Specifically Marketing and Study Skills

  • Level Seven
    • United Kingdom
    • Business Consulting and Services
    • 1 - 100 Employee
    • Director
      • May 2008 - May 2010

      Joining an innovative start-up within its infancy, challenged to take to market a new approach to talent development, action learning, coaching and conflict resolution, devising the short-term and long-term marketing tactics that achieved market penetration. Implemented creative, multi-channel strategies that built the first client portfolios, and achieved considerable growth in the first two years.  Launched the brand to market based on a boutique-style leadership and talent development consultancy model to capture B2B business.  Owned key campaigns across the marketing mix to build a brand presence.  Engaged with the first clients to enhance the value proposition of brand presentations, personalising content to optimised buy-in.  Built successful communication and e-campaigns; guided agencies in the creation of promotional materials.  Managed the website build and governed brand standards. Show less

  • University of Northampton
    • United Kingdom
    • Higher Education
    • 700 & Above Employee
    • Business Development Executive
      • 2005 - 2008

      New client acquisition, building and managing the client relationship. Marketing strategy formulation and implementation for professional services firm. Responsible for allocation of marketing budget and all campaign activity. Managing business development objectives and initiatives, through conception to implementation and evaluation. Identifying and maximising new business opportunities through intelligent marketing research. High level project management skills gained through project managing commercial research contracts for clients. Show less

  • Northampton College
    • United Kingdom
    • Education Management
    • 300 - 400 Employee
    • Marketing Officer
      • Oct 2004 - Oct 2005

      Project managing every element of marketing strategy and planning for four major projects. Design and Implementation of all marketing communications including advertising, PR and printed media. Responsible for all advertising spend including print and radio, working with creative agencies and suppliers. High level event management skills gained through Open Event management. Project managing every element of marketing strategy and planning for four major projects. Design and Implementation of all marketing communications including advertising, PR and printed media. Responsible for all advertising spend including print and radio, working with creative agencies and suppliers. High level event management skills gained through Open Event management.

  • Avon
    • United Kingdom
    • Personal Care Product Manufacturing
    • 700 & Above Employee
    • Assistant Brand Manager
      • Jul 1987 - Jul 1992

      Generating a creative and dynamic product line from concept development through to product launch. Extensive research and analysis to match expectations of markets with corporate strategy. Working with a broad range of internal and external customers. Generating a creative and dynamic product line from concept development through to product launch. Extensive research and analysis to match expectations of markets with corporate strategy. Working with a broad range of internal and external customers.

Education

  • CIM | The Chartered Institute of Marketing
    Prof Dip, Marketing
    2007 - 2008
  • Loughborough University
    BSc, Information Management and Business
    2001 - 2004

Community

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