Tracy Smith
Pursuit Manager at Lochner- Claim this Profile
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English Native or bilingual proficiency
Topline Score
Bio
Credentials
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Raise The Bar Certified Leader (Level 1)
Raise The BarDec, 2021- Nov, 2024 -
Child Maltreatment Recognition Training
Arkansas Commission on Child Abuse, Rape, and Domestic ViolenceFeb, 2015- Nov, 2024
Experience
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Lochner
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United States
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Civil Engineering
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400 - 500 Employee
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Pursuit Manager
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Feb 2023 - Present
•Works with marketing and operations to develop and implement positioning action plans and documents due diligence; facilitates competitor analysis; writes executive summaries; develops win themes and strategies; conducts go/nogo and strategy review sessions; identifies project teams.•Acts as an influential voice in the development of messaging, win themes, strategies, and tactics to position for and pursue projects.•Independently plans for, facilitates, and documents pursuit strategy meetings. Develops strategies and differentiators to position the team ahead of pursuit release.•Plans, facilitates, and documents interview strategy meetings. Develops and executes interview strategy plans, developing slide decks, and coaching teams through mock presentation and Q&A sessions. Leads the interview preparation process and coaches interview teams.•Acts as a dedicated resource from lead to capture – oversees pursuits from opportunity pursuit through award.•Plans, organizes, and direct all elements of proposal preparation including managing teams to develop proposals, refining win themes, conducting reviews, and ensuring compliance.•Supervises, coordinates, writes, edit, and research proposal sections; ensures compliance and proactively identify any issues.•Provides support on business development assignments including research, strategies, communication tactics, client outreach, etc. including support in client, competitor, and market research.•Supports and / or conducts internal marketing or business development related workshops or trainings.•Serves as mentor and coach to proposal staff.
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Senior Proposal Specialist
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Jan 2022 - Mar 2023
• Planning, facilitating, and documenting pursuit and interview strategy meetings and plans• Developing proposal submittal and interview presentation content; editing content developed by technical/lead staff• Developing and executing interview strategy including developing key messages and slide decks; coaching teams through mock presentations and Q&A rehearsals• Developing and ensuring compliance with proposal/interview management documents, including proposal development schedules, outlines and assignments• Writing, editing, and tailoring employee, project, and qualification collateral and associated write-ups into compelling pursuit narratives• Ensuring quality control process is followed for all proposal submittals
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Marketing Coordinator
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Oct 2018 - Jan 2022
• Developed content for proposals and edits content developed by technical staff• Led pursuit-related meetings and maintained pursuit schedules• Ensured quality control process is followed for all proposal submittals, required forms, and interview collateral• Attended client meetings, conferences, and college career fairs• Provided marketing assistance during the interview stage of pursuits by maintaining the interview strategy plan and developing content for presentations• Performed market research and analytics
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Corporate Marketing Assistant
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Apr 2017 - Oct 2018
• Worked in close coordination with the Corporate Communications Manager• Supported development of print and electronic marketing collateral and templates• Developed content for social media and website platforms, including but not limited to new hires, promotions, office moves, new offices, recognitions, and employee/project spotlights• Conducted Vision employee record updates for corporate staff• Conducted Vision project record updates for featured projects• Developed content for intranet site, including but not limited to new hire announcements• Assisted regionally-based marketing teams with proposal/interview efforts, including development, editing, and formatting of written content; development of figures/graphics; completion of forms• Coordinated project photography; processes for marketing use• Assisted with planning/coordinating client events, including conferences• Assisted with development of award submittal packages
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Marketing Assistant
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Jun 2016 - Apr 2017
• Marketing Assistant for Lochner Texas offices• Maintained and updated marketing/project database continually to aid in the monitoring of forecasting, proposal preparation, project scheduling, and pre-qualification• Provided marketing support/assistance to technical personnel in their pursuit of new business• Enhanced firm image and visibility through preparation of proposals, presentations, and local promotional material while utilizing the company standards• Prepared responses to requests of qualifications from prospective clients, including Federal SF253/255 and 330 forms, as well as corporate and public sector clients
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No Woman Left Behind
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University of Arkansas
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Intern
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Jun 2015 - May 2016
• Planned and marketed residential programs about sexual assault prevention in the residence halls on campus • Designed flyers and graphics to promote residential programs • Resided in Reid Hall to support residential assistants, as well as provide education to residents about sexual assault prevention and ways to report a sexual assault • Developed and implemented a marketing campaign called “End of Semester”, a campus wide donation drive at the end of the Fall 2015 semester that benefited Peace at Home Family Shelter
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University of Arkansas
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United States
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Higher Education
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700 & Above Employee
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Student Worker
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Feb 2015 - May 2016
• Upheld extensive knowledge of the University of Arkansas’ Advance application software • Entered alumni and student data • Worked on special projects, such as processing "Hog Tags" (personalized license plates where a portion of the money goes to support University of Arkansas students) • 1.5 years of bookkeeping experience • Upheld extensive knowledge of the University of Arkansas’ Advance application software • Entered alumni and student data • Worked on special projects, such as processing "Hog Tags" (personalized license plates where a portion of the money goes to support University of Arkansas students) • 1.5 years of bookkeeping experience
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Impressions Boutique & Gifts
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Fayetteville, Arkansas Area
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Sales Associate
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Jun 2014 - Nov 2014
• Marketed the company through numerous forms of social media sustained by the store • Received and processed phone orders and retained customer information in the store’s database • Provided outstanding customer service • Awarded the title “Top Sales Associate” on numerous occasions • Marketed the company through numerous forms of social media sustained by the store • Received and processed phone orders and retained customer information in the store’s database • Provided outstanding customer service • Awarded the title “Top Sales Associate” on numerous occasions
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Arkansas National Phone Campaign
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University of Arkansas
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Hog Caller Associate
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Jan 2014 - May 2014
• Ensured the University of Arkansas had the most up to date contact information for alumni and donors • Provided the opportunity for alumni and previous donors to commit or renew their annual support to their area of choice at the university • Used communication skills to call University alumni and previous donors, while developing a strong commitment to philanthropy • Ensured the University of Arkansas had the most up to date contact information for alumni and donors • Provided the opportunity for alumni and previous donors to commit or renew their annual support to their area of choice at the university • Used communication skills to call University alumni and previous donors, while developing a strong commitment to philanthropy
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N Style Direct
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Fayetteville, Arkansas Area
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Sales Associate
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Sep 2013 - Feb 2014
• Maintained outstanding customer service, while I demonstrated the company’s objectives and goals • Kept the sales floor presentable and replenished stock as needed • Maintained outstanding customer service, while I demonstrated the company’s objectives and goals • Kept the sales floor presentable and replenished stock as needed
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Cammack Village City Pool
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Little Rock, Arkansas
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Manager
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May 2012 - Aug 2013
• Presented monthly sales reports to the mayor and city aldermen at town meetings • Maintained sales and expenses within budget, managed payroll, and controlled inventory • Managed and trained a staff of 25 • Presented monthly sales reports to the mayor and city aldermen at town meetings • Maintained sales and expenses within budget, managed payroll, and controlled inventory • Managed and trained a staff of 25
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Education
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2012 - 2016
University of Arkansas
Bachelor of Science, Marketing -
2008 - 2012
Little Rock Central High School
Community
